Latest News
F*bastards – No More Boring Games
When it comes to slots, F*Bastards are on a mission. The coolest new thing on the block with a fresh perspective and attitude, the company is set to bring a new wave of excitement and innovation to the casino industry by producing games that are visually stunning, artistically inspired, and technologically advanced. It’s time that a new generation of slots made an appearance in the modern world.
The casino industry is heavily regulated and competitive, therefore companies are hesitant to take risks on developing more innovative or unconventional games that may not appeal to a broad audience. F*Bastards are not here to “play it safe”.
“We don’t need to be beloved, or even liked for that matter. We have set only one goal – to produce kick-ass games. As we see it, the biggest victims in this current never ending cycle of consumer torture are the players. They play repetitive slots for the same reason people go back to their toxic exes – there’s just nothing better out there. With only a few studios offering some basic innovation, we see an opportunity. We are talented enough to function as the missing link between slot production and the player expectations, and we have built enough momentum to bring something completely different to the table,” said F*Bastards office representative Karl Zander.
F*Bastards was started by a team of experienced iGaming industry veterans, who have held various positions ranging from front office executives, marketing department heads and content creators in the CEE region.
“Yes, we have experience and credentials. But our edge over the competition lies elsewhere. All of us are players at heart. Sometimes to our detriment. We fudge-ing love slots. Combined, we have touched and experienced every open or even hidden corner of the business. We know what we want as players. We know what players want as consumers. We’re making sure that our slots are actually fun to play. We want everyone to get excited about playing our games because they’re completely different from what you’ve played before. And we want you to keep coming back for more because you know that when you do play our games, you’ll be treated to something truly awesome,” commented Karl Zander.
Despite the recent entry in the market, F*Bastards already established exclusive partnerships in the casino industry by joining forces with Finnplay, Tom Horn Gaming, Every Matrix, BetConstruct and more, thus building a solid foundation for the company.
Currently, the F*Bastards portfolio consists of 10 games. 10 more titles are in the production phase and will be released through the year of 2023.
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Latest News
Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators
Sportradar announced the launch of generative AI (gen AI) audio, a new feature within its ad:s multi-channel marketing service. The tool leverages the power of gen AI integrated with Sportradar’s live data, to automate the creation of personalized, real-time audio adverts for sportsbook and casino operators across one of the fastest growing digital marketing channels globally.
Ad:s gen AI audio provides operators with a ready-to-use audio marketing solution, allowing them to generate creative content during key sporting and gaming moments to efficiently scale advertising efforts into podcast streaming services and internet radio networks. Sportradar’s industry-leading technology automatically creates customised and dynamic adverts – featuring live-data to update odds, jackpots, and upcoming events— to increase brand awareness, uplift purchase intent and increase the likelihood of customer acquisition.
AI-generated audio adverts are the latest addition to Sportradar’s comprehensive, industry-leading, end-to-end marketing services, driving brand awareness, acquisition and retention across channels including programmatic display, video, audio, digital-out-of-home (DOOH), paid social media, paid search, sponsorships and affiliate marketing.
Niki Beier, SVP Marketing Services, said: “Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000% in the past seven years1. To deliver maximum marketing efficiency, we’re providing a sophisticated yet simple-to-use solution to sportsbook and casino operators. Through our gen AI technology, we’re making it easy for clients to integrate audio adverts into their acquisition and branding campaigns, to reach more customers with real-time relevant audio messages, without the need for creative teams or a high production budget.”
The post Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators appeared first on European Gaming Industry News.
Compliance Updates
CMA: Spreadex required to sell Sporting Index
An independent CMA panel has decided Spreadex should sell Sporting Index after finding the deal harmed competition for licensed online sports spread betting services.
The Competition and Markets Authority (CMA) has accepted the proposed sale of Sporting Index, to address the competition concerns it had found in the licensed online sports spread betting market, with some modifications and enhancements.
Last year, Spreadex acquired the ‘business-to-consumer’ business of Sporting Index from Sporting Group Holding Limited (Sporting Group). Spreadex and Sporting Index both provide sports fixed odds betting and sports spread betting services to customers based in the UK.
Sports spread betting involves customers betting on a range of outcomes of sporting events rather than the standard ‘win or lose’ outcomes offered by fixed-odds betting. In spread betting, the closer a customer’s bet is to an outcome, the more money they stand to win, and the further away from the outcome they are, the more they stand to lose. This means that, in contrast to fixed odds betting, customers’ wins and losses could be far higher than the amount they bet.
After conducting an in-depth Phase 2 investigation into the deal, the CMA’s independent panel has concluded the deal created a monopoly in the UK licensed online sports spread betting market, eliminating competition in that market. The panel concluded that the merger could lead to a worse user experience, a more limited range of products and/or higher prices for consumers in the UK.
The panel has concluded that, with some modifications and enhancements, the sale remedy proposed by Spreadex is sufficient to remedy the competition concerns and restore competition in this market that is lost as a result of the deal.
The CMA now has 12 weeks to either accept Final Undertakings from Spreadex, or to make a Final Order requiring Spreadex, to sell Sporting Index to a suitable CMA-approved buyer.
Richard Feasey, the chair of the independent panel reviewing the merger, said:
“This deal eliminates competition in the supply of licensed online sports spread betting services in the UK.
Sports spread betting – like any other market – needs competition to drive good customer experience, maintain choice and keep prices competitive. To achieve this, we have decided that Spreadex should sell Sporting Index, so that customers can choose between two firms for the best user experience and prices, rather than having to use only one. “
Further details are available on the SpreadEx / Sporting Index case page.
The post CMA: Spreadex required to sell Sporting Index appeared first on European Gaming Industry News.
Latest News
New Slot Game Launch – Lucky Clover from PopOK Gaming!
PopOK Gaming has officially released its latest slot game, Lucky Clover! This vibrant new game features colorful graphics and engaging symbols, inviting players to spin the reels in pursuit of luck and treasure.
Lucky Clover offers thrilling opportunities for exciting wins at every turn, making it an entertaining experience for both seasoned players and newcomers alike. With its charming design and dynamic gameplay, players will find themselves coming back for more.
Try your luck with Lucky Clover today and see if fortune is on your side!
The post New Slot Game Launch – Lucky Clover from PopOK Gaming! appeared first on European Gaming Industry News.
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