Betsson Group

BETSSON GROUP’S REGIONAL OPERATIONS CENTRE TO BE IN COLOMBIA

Published

2 years ago

December 8, 2022

• In the 2022 third quarter, the company had an organic growth of 35% thanks to the Latin American, Central and Eastern European and Central Asian markets.

• Betsson sees significant growth potential in Latin American going forward, including Colombia

• In the region, Betsson Group is present in several countries.

On 22 November 2022, Betsson Group, a global online sports betting and casino operator, inaugurated its Latin American operations centre in Bogota, Colombia. This event was attended by different media and private and public sector entities such as Fecoljuegos (the Colombian Federation of Entrepreneurs of Games of Luck and Chance). With this opening, Betsson continues with its purpose of achieving a geographically diversified growth, where Latin American markets have become one of the main revenue streams.

European Gaming Congress 2024 (Warsaw, Poland)

“Latin America is a special region for us, so I am especially happy about the opening of this operations centre in Bogota. I am confident that, thanks to the talent present in the company, we will continue our progressive growth in the region and contribute to the development of an industry based on responsible entertainment,” said Jesper Svenson, CEO of Betsson Group.

In the third quarter of 2022, the company had an organic growth of 35% compared to last year, an increase explained to some extent by the Latin American, Central and Eastern European and Central Asian markets. Regarding Latin America, Betsson is developing a strategy based on geographic expansion and diversification where this region has an exponential market in online sports betting and casino.

In this sense, in August of this year the company entered the Mexican market, where it perceives a long-term growth potential due to the size of the economy, the population and the low level of penetration of online gambling in the country. In addition to the above, Betsson is the official sponsor of the professional soccer league in Peru and of the Women’s and Men’s CONMEBOL Copa America.

Betsson Group has a pan-Latin America strategy and is offering online gaming and betting services in several countries, for example Argentina, Brazil, Mexico, and Colombia. Besides being the first regulated market in the online gaming industry, Colombia is one of the fastest growing gaming markets in the region for Betsson. The fast-growing online gaming market is driving technological innovation and progress, and is generating new jobs in the country.

“For Fecoljuegos, it is an honour to have as an affiliate one of the most important betting houses in the world. We feel pleased with the contribution of Betsson in Colombia, and we consider that the opening of its operations centre in the national territory shows once again its support to the gaming industry which, through Fecoljuegos, works to have a more competitive sector and which provides the right conditions for its further development. We identify with and applaud their proposal to promote actions of fair play, mutual support, teamwork, and responsibility, which adds value to the activity of Betsson Group in the country”, commented Evert Montero Cardenas, president of Fecoljuegos, who was present at the inauguration of Betsson’s operations centre for Latin America.

Betsafe

SYNOT Games Partners with Betsafe to Enhance Gaming Offerings in Peru

Published

2 months ago

September 19, 2024

GamingAmericas.com

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SYNOT Games has made further expansion into the Peruvian market through a partnership with Betsafe, one of Betsson Group’s brands. This collaboration underscores SYNOT Games’ commitment to growing its footprint in Latin America and bringing its top-quality, innovative games to a broader audience.

Through this strategic alliance, Betsafe’s platform in Peru will now include a handpicked selection of Synot Games’ best-performing titles such as Respin Joker, Aztec Jaguar Megaways, Golden Egg of T-Rex, Big X. This expansion is set to diversify Betsafe’s gaming options and offer a richer and more varied gaming experience to its customers.

“We are thrilled to broaden our reach in the Peruvian market through our partnership with Betsafe, a top-tier online casino renowned for its strategy of enhancing player experiences. This partnership is crucial to our strategy to engage more players and deliver our unique portfolio across Latin America,” said Martina Krajčí, CCO at SYNOT Games.

Sarah Micallef, Head of Gaming Operations at Betsson Group, said: “Incorporating SYNOT Games’ innovative products into our lineup aligns seamlessly with our commitment to provide our customers with a highly entertaining and secure gaming environment. SYNOT’s reputation for quality and creativity is set to enhance the gaming enjoyment of our players.”

Betsson Group

Hacksaw Gaming Scores Again in New Market – Another Exciting Launch with Betsson Group to Fire Up Buenos Aires!

Published

7 months ago

March 28, 2024

GamingAmericas.com

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Following a long standing partnership formed in 2021, Hacksaw Gaming and Betsson Group have surpassed some major milestones together. Showcasing our vibrant portfolio of games in markets such as the UK, Croatia, Greece, Italy, Denmark, Estonia and Mexico, our relationship with Betsson is an ever developing one.

Buenos Aires is a vibrant regulated market with significant potential for growth within the digital online gaming community. Players can now enjoy unique and innovative games such as Wanted Dead or a Wild, Le Bandit and R.I.P City for the first time ever, and we can’t wait for them to immerse themselves in the Hacksaw experience.

Impressively, this is our third expansion with Betsson in the last 4 months, having gone live with many fan favourites in both Croatia, Spain and now Buenos Aires. Equally noteworthy, looking at Betsson’s multiple brands Nordicbet, Betsafe, Europebet, Starcasino.IT and Casinoeuro to name a few, it’s not difficult to see why they’re one of the biggest fish in the vast online gaming ocean.

Founded in 1963 and starting off their industry leading operations with just a humble slot machine, Betsson Group is now an industry pioneer with licences in 23 jurisdictions. “We couldn’t be more thrilled to mark another pivotal moment in our partnership with Hacksaw Gaming.” Kevin Saliba – Commercial Director, Business Development went on to say, “This latest launch not only strengthens our bond but also promises to elevate the gaming experience for our players in Buenos Aires, who are in for a treat with Hacksaw’s exceptional portfolio of games.”

Marcus Cordes, Hacksaw Gaming CEO is just as delighted with the growth – “Expanding on what Betsson has stated, we’re elated to extend our game offerings to yet another jurisdiction of their esteemed players. Looking toward the journey ahead, we’re eager to further enrich their gaming experience in the days to come.”

Looking forward we can only imagine the possibilities ahead with Betsson.

Argentina

Hub88 cements LatAm foothold with Betsson launch in Argentina

Published

9 months ago

February 1, 2024

GamingAmericas.com

hub88-cements-latam-foothold-with-betsson-launch-in-argentina

Leading platform provider Hub88 has boosted Betsson Group’s live casino offering in LatAm after launching Bombay Live’s content portfolio of table games with the operator in Argentina.

The partnership sees Hub88 further expand its presence in the exciting region with Betsson’s players in the country now having access to exclusive Bombay Live titles, offering a luxury gaming experience.

Bombay Live, a propriety studio to Hub88, is the first supplier to be granted a licence to provide its live casino portfolio in the Province of Buenos Aires, with a dedicated studio in the region.

The most popular casino classics are all available, including Baccarat and Roulette, and with flawless, unrivalled, intuitive and secure gameplay, Bombay Live connects players with a true VIP experience.

Partnering with Hub88 provides Betsson with localised content that has been proven to resonate with players globally, particularly in LatAm, as the operator looks to grow in the region.

Ollie Castleman, Head of Hub88, said: “Betsson is an established brand with a wide customer base, and we are thrilled to strengthen their offering in key markets with the premium live casino titles that Bombay Live provides.

“Expanding our geographical reach will be a key goal for us in 2024 and together with Betsson we look forward to widening the net in LatAm.”

Kevin Saliba, Commercial Development, Business Development at Betsson Group, said: “Hub88 has a fantastic offering and as an exclusive distributor of Bombay Live’s content, it was a no brainer to partner up and add their games to our online casino in Argentina.”