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Parimatch Tech at SiGMA Malta: Award-Winning Franchise Brand, AWS Cloud Ecosystem, and a New B2B Product Lineup

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Being one of the biggest iGaming events of the year, SiGMA Malta brought together over 25000 specialists from all over the world to share innovations, trends, case studies, and data. The international product company Parimatch Tech, a developer of technological and marketing solutions for the entertainment industry, joined the event, bringing its speakers to SiGMA’s program.

On November 17, Parimatch Tech’s CTO Artur Ashyrov and Deputy CTO, VP of Data, and Head of B2B Dmytro Fedyukov along with AWS’ Senior Account Manager Serhii Avramchuk presented a case study of Parimatch Tech’s partnership with AWS. Started 4 years ago, it brought a massive boost to the company’s development capabilities and operations, allowing it to migrate to a more efficient ecosystem and create smart solutions and features that significantly enhanced Parimatch Tech’s B2B product lineup.

“It became possible, in particular, thanks to AWS’ infra as a service. Designing a reliable, multi-AZ, HA infrastructure from scratch is a time- and resource-consuming task. It is always a choice between a longer TTM plus quality product and sacrificing some features for a shorter TTM. As a product-minded company, we couldn’t put up with any of these outcomes. So we opted for a smarter route, which allowed us to significantly reduce TTM without sacrificing the product’s quality,” explained Artur Ashyrov, Parimatch Tech CTO.

Over the years of AWS partnership, Parimatch Tech engineers have developed several features to enhance the flexibility, durability, and entertainment value of the Parimatch platform, such as Environment by Click development framework and a programmatic content recommendation engine. Based on all the innovations,

Parimatch Tech formed its B2B product lineup for the entertainment industry, which includes:

● Parimatch brand franchise – one of the leading international betting brands, known for its bold fiery spirit, a rocking list of partners, and a number of Operator awards, most recent of them being SiGMA 2022’s Sportsbook Operator of the Year.
● Platform – one of the fastest growing in Eastern Europe with millions of active users and the ability to handle millions of bet settlements at peak load during the main sports events without any downtime.
● BAAS (business as a service) – all-in-one solution that includes all the advantages of Parimatch Tech’s platform, industry expertise, and management excellence.

“Considering that eight out of ten sports betting operators do not work on their software, including companies operating in many regions with well-known brands, we felt ready to offer our solutions to third-party operational companies. Using our tech and expertise in the desired volume and relying on our unique set of experience, our partners will be able to quickly power-up and scale their operations,” pointed out Dmytro Fedyukov, Deputy CTO, VP of Data, and Head of B2B at Parimatch Tech.

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N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale

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The curtains have closed on iGB Affiliate 2026, but the echoes of N1 Partners’ massive presence are still vibrating through the halls of the Fira de Barcelona. After two days of high-stakes networking and over 500 business meetings, the company concluded the event by awarding a Robinson R22 Beta II helicopter to the grand winner of the N1 Puzzle Promo.

A Hub of Industry Activity

From January 20 to 21, the N1 Partners stand (80-C80) served as a primary nervous system for the expo floor. The team maintained a relentless pace, facilitating hundreds of discussions regarding traffic strategies and custom deals.

Beyond the boardroom-style meetings, the stand offered a more interactive “Plinko” activity and distributed over 300 branded merchandise packs, ensuring the N1 brand remained visible across the entire conference.

Media Spotlight and Thought Leadership

The company’s influence extended beyond the booth, with leadership participating in more than 10 interviews and podcasts. These sessions focused on sustainable growth within the iGaming sector and evolving affiliate expectations, further solidifying N1 Partners’ reputation as a transparent and performance-driven program.

The Grand Finale: A Night to Remember

The highlight of the week was undoubtedly the N1 Puzzle Promo Party, an exclusive, closed-format celebration that saw over 2,000 registrations. While only 600 guests could be accommodated, the venue was packed with the industry’s top decision-makers and affiliates.

The atmosphere reached a fever pitch as the winners of the N1 Puzzle Promo leaderboard were announced:

Rank Partner Name
1st Place (Helicopter Winner) Cash Splash
2nd Place Advertise
3rd Place Traffic Squad
4th Place Seven Group
5th Place Alfaleads Network

The evening concluded with a live performance from a surprise headline guest and high-energy DJ sets, marking the successful end of a campaign that was recently named Best Advertising and Marketing Campaign at the European iGaming Awards.






The post N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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N1 Partners Hosts the N1 Puzzle Promo Grand Final and Reveals the Helicopter Winner at iGB Affiliate 2026 in Barcelona

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iGB Affiliate 2026 in Barcelona has officially come to an end, marking two powerful days for the affiliate industry and an unforgettable grand finale for N1 Puzzle Promo. N1 Partners wrapped up the conference days with high-intensity networking, strong media attention and a large-scale final event that brought the community together.

From January 20 to 21, N1 Partners welcomed partners, media and industry leaders at stand 80-C80, which quickly became one of the most dynamic meeting points on the expo floor.

A Key Meeting Point During iGB Affiliate 2026

Throughout both conference days, the N1 Partners stand maintained a steady flow of visitors and ongoing media attention. The scale of partner engagement and the volume of conversations naturally positioned the stand as a focal point for meetings, interviews and informal discussions across the venue.

Over the course of the conference, the team held more than 500 meetings, covering traffic strategies, custom deals and long-term collaboration opportunities. In parallel, 300+ branded merch packs were distributed to stand visitors, reinforcing brand visibility and partner engagement throughout the event.

The stand experience combined business and interaction in a relaxed format. Guests enjoyed signature cocktails while discussing top-performing deals, took part in the Plinko activity to win exclusive N1 Partners merchandise, and used the space to build new connections, strengthen existing partnerships and move forward with concrete business agreements.

Strong Media Engagement and Industry Dialogue

iGB Affiliate 2026 also served as an important media platform for N1 Partners. During the conference, the team took part in over 10 interviews and podcasts, sharing perspectives on affiliate marketing trends, partner expectations and sustainable growth within the iGaming sector.

This level of media interest reflected the market’s attention to N1 Partners’ approach and reinforced the company’s position as a visible and trusted affiliate program.

      

The Grand Finale. N1 Puzzle Promo Party

The highlight of the week took place after the first day of the iGB Affiliate conference, when N1 Partners hosted the grand final event of N1 Puzzle Promo in Barcelona. The evening was designed as a closed-format celebration, welcoming a carefully selected audience of partners, industry leaders and key players from the iGaming community.

The event generated significant interest well ahead of time, with over 2,000 registrations, while attendance exceeded 600 guests, filling the venue with decision-makers, top affiliates and long-term partners. The closed nature of the event and limited access created a high level of anticipation and made the finale one of the most talked-about gatherings of the conference week.

During the night, N1 Partners revealed the winner of the main N1 Puzzle Promo prize, awarding a Robinson R22 Beta II helicopter, alongside exclusive giveaways for guests. 

As part of the finale, N1 Partners proudly presented the finalists of N1 Puzzle Promo, recognising the partners who consistently maintained a strong pace throughout the campaign and secured the top positions on the leaderboard.

  • 1st place: Cash Splash

  • 2nd place: Advertise

  • 3rd place: Traffic Squad

  • 4th place: Seven Group

  • 5th place: Alfaleads Network

The program was complemented by DJ sets and a live performance from the event’s headline guest, turning the evening into a landmark moment that combined celebration, entertainment and strong brand presence.

Recognising N1 Puzzle Promo’s Impact

In addition to its industry presence at iGB Affiliate 2026, N1 Puzzle Promo was recently recognised at the European iGaming Awards, where it was named Best Advertising and Marketing Campaign. This accolade highlights the campaign’s global reach and impact, acknowledging it as one of the most innovative and performance-driven marketing initiatives in the iGaming industry.

Closing the Barcelona Chapter

N1 Partners expressed appreciation to everyone who visited the stand, took part in meetings and contributed to the energy of iGB Affiliate 2026.

Special thanks were also extended to all guests who joined the N1 Puzzle Promo grand final party and helped turn the evening into one of the most memorable moments of the conference week.

The Barcelona chapter has closed, but the momentum continues. 

Be number one with N1 Partners!

The post N1 Partners Hosts the N1 Puzzle Promo Grand Final and Reveals the Helicopter Winner at iGB Affiliate 2026 in Barcelona appeared first on Americas iGaming & Sports Betting News.

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N1 Partners Hosts the N1 Puzzle Promo Grand Final and Reveals the Helicopter Winner at iGB Affiliate 2026 in Barcelona

Published

on

iGB Affiliate 2026 in Barcelona has officially come to an end, marking two powerful days for the affiliate industry and an unforgettable grand finale for N1 Puzzle Promo. N1 Partners wrapped up the conference days with high-intensity networking, strong media attention and a large-scale final event that brought the community together.

From January 20 to 21, N1 Partners welcomed partners, media and industry leaders at stand 80-C80, which quickly became one of the most dynamic meeting points on the expo floor.

A Key Meeting Point During iGB Affiliate 2026

Throughout both conference days, the N1 Partners stand maintained a steady flow of visitors and ongoing media attention. The scale of partner engagement and the volume of conversations naturally positioned the stand as a focal point for meetings, interviews and informal discussions across the venue.

Over the course of the conference, the team held more than 500 meetings, covering traffic strategies, custom deals and long-term collaboration opportunities. In parallel, 300+ branded merch packs were distributed to stand visitors, reinforcing brand visibility and partner engagement throughout the event.

The stand experience combined business and interaction in a relaxed format. Guests enjoyed signature cocktails while discussing top-performing deals, took part in the Plinko activity to win exclusive N1 Partners merchandise, and used the space to build new connections, strengthen existing partnerships and move forward with concrete business agreements.

Strong Media Engagement and Industry Dialogue

iGB Affiliate 2026 also served as an important media platform for N1 Partners. During the conference, the team took part in over 10 interviews and podcasts, sharing perspectives on affiliate marketing trends, partner expectations and sustainable growth within the iGaming sector.

This level of media interest reflected the market’s attention to N1 Partners’ approach and reinforced the company’s position as a visible and trusted affiliate program.

      

The Grand Finale. N1 Puzzle Promo Party

The highlight of the week took place after the first day of the iGB Affiliate conference, when N1 Partners hosted the grand final event of N1 Puzzle Promo in Barcelona. The evening was designed as a closed-format celebration, welcoming a carefully selected audience of partners, industry leaders and key players from the iGaming community.

The event generated significant interest well ahead of time, with over 2,000 registrations, while attendance exceeded 600 guests, filling the venue with decision-makers, top affiliates and long-term partners. The closed nature of the event and limited access created a high level of anticipation and made the finale one of the most talked-about gatherings of the conference week.

During the night, N1 Partners revealed the winner of the main N1 Puzzle Promo prize, awarding a Robinson R22 Beta II helicopter, alongside exclusive giveaways for guests. 

As part of the finale, N1 Partners proudly presented the finalists of N1 Puzzle Promo, recognising the partners who consistently maintained a strong pace throughout the campaign and secured the top positions on the leaderboard.

  • 1st place: Cash Splash

  • 2nd place: Advertise

  • 3rd place: Traffic Squad

  • 4th place: Seven Group

  • 5th place: Alfaleads Network

The program was complemented by DJ sets and a live performance from the event’s headline guest, turning the evening into a landmark moment that combined celebration, entertainment and strong brand presence.

Recognising N1 Puzzle Promo’s Impact

In addition to its industry presence at iGB Affiliate 2026, N1 Puzzle Promo was recently recognised at the European iGaming Awards, where it was named Best Advertising and Marketing Campaign. This accolade highlights the campaign’s global reach and impact, acknowledging it as one of the most innovative and performance-driven marketing initiatives in the iGaming industry.

Closing the Barcelona Chapter

N1 Partners expressed appreciation to everyone who visited the stand, took part in meetings and contributed to the energy of iGB Affiliate 2026.

Special thanks were also extended to all guests who joined the N1 Puzzle Promo grand final party and helped turn the evening into one of the most memorable moments of the conference week.

The Barcelona chapter has closed, but the momentum continues. 

Be number one with N1 Partners!

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