Atlaslive, a global B2B iGaming technology provider, has wrapped up a productive week at ICE Barcelona 2026, where the industry gathered at Fira Barcelona Gran Via from 19–21 January to define key priorities for the year ahead.

With ICE Barcelona further strengthening its position as a core meeting place for iGaming stakeholders, the event programme highlighted a consistent market direction: regulatory evolution is accelerating, safer gaming requirements are expanding, and operators need product ecosystems that can scale across multiple jurisdictions without compromising player protection. These themes were reflected through sessions such as the World Regulatory Briefing focused on global policy and compliance frameworks, as well as workshops on cybercrime & fraud, safer gaming, and the iGaming customer journey.

For Atlaslive, the event conversations reinforced a clear operational reality across the industry—operators are building growth strategies around platforms that support regulated market expansion, risk control, and faster, more reliable UX delivery.

Atlaslive representatives also completed several interviews during the show, discussing platform strategy and industry expectations across operations, marketing, security, compliance, and responsible gaming.

“ICE Barcelona made it clear that the industry is entering a much more structured and mature phase,” said Anastasiia Poltavets, CMO at Atlaslive. “The focus is shifting from experimentation to efficiency—how fast you can launch, how well you can scale, and how confidently you can operate in regulated environments.”

Across its meetings with operators and partners, Atlaslive discussed market entry demands, infrastructure readiness, and the practical execution behind long-term retention. Topics included reducing friction in onboarding, payments, and player support, as well as integrating responsible gaming tools into the core platform UX rather than positioning them as separate add-ons.

As 2026 progresses amid continued regulatory updates and rising user expectations, Atlaslive will keep advancing platform development to support compliance readiness, safer play tooling, and faster delivery of product experiences across regulated markets.

About Atlaslive

Atlaslive is a B2B iGaming technology provider delivering a certified, dynamic platform for casino and sports betting operators. The company supports regulated market entry and growth through scalable infrastructure, product flexibility, and player protection-focused design.

This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

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