Africa
Superlotto Games boosts pan-African reach with GOAT Interactive

Superlotto Games, an innovative developer of online live lottery, instant games and slots, has taken its product portfolio live with GOAT Interactive, a leading operator group servicing the African continent.
This new and exciting partnership will see Superlotto Games deliver its product suite to GOAT Interactive’s multiple operator brands, including Premier Bet, one of Africa’s most successful operators.
Quickly establishing itself as a studio renowned for delivering fast-paced and engaging titles, Superlotto boasts hugely impressive levels of player engagement and retention for operators.
One of the studio’s shining examples of its bespoke games production is the football-themed title Football, with GOAT Interactive the first to take advantage of Superlotto’s bespoke, customisable branding format for its games.
Designed to drive incremental revenue during this year’s World Cup, this game is sure to prove a key steppingstone for improved customer acquisition and retention ahead of the historic tournament.
This collaboration is the latest in a series of positive developments for Superlotto, having recently received BMM certification for South Africa, with extensive plans to continue building on its already impressive presence on the continent.
Commenting on the partnership, Milda Mikelioniene, Chief Commercial Officer at Superlotto Games, said: “We are thrilled to bring our high-quality games to GOAT Interactive’s players in Africa. With a strong presence in 20 countries and a number of sites live in the region, they represent the perfect partner for us to exhibit our next-level portfolio to an even wider audience.
“The quantity and quality of our games is well known within the industry – our partners always put their trust in us to deliver on tailor-made experiences, and we look forward to demonstrating our ability to do so with GOAT Interactive.”
Karen Hope, Director of Casino at GOAT Interactive, added: “We are always on the lookout for top-tier games to add to our market-leading sites, and Superlotto Games’ portfolio fits the bill.
“We want to provide players in Africa with only the best the industry has to offer, and Superlotto’s attention to detail in the realm of games development is second to none.”
Superlotto has become renowned as one of the fastest-rising stars in the industry, with an extensive portfolio of more than 80 online games and a number of high-profile partners that includes the Lithuanian Lottery, Latvian Lottery, Georgian Lottery, Betsson Group, Parimatch, Slotegrator, and BtoBet.
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Africa
SOFTSWISS Launches First South African Project with Mzansibet

SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, proudly announces the launch of its major South African project with Mzansibet. It marks the first project in the country to utilise both the SOFTSWISS Sportsbook and the SOFTSWISS Casino Platform.
According to the recently released South Africa: iGaming Market Overview 2025 by SOFTSWISS, the country’s iGaming sector is growing at an impressive annual rate of 20–25%, driven by increasing mobile penetration. In line with this trend and evolving player needs, SOFTSWISS strongly focuses on mobile optimisation across its platforms, enabling seamless and enjoyable gaming experiences for Mzansibet players.
The launch in South Africa, ensuring full compliance with local technical standards, required meticulous preparation. SOFTSWISS products – including its sports betting software and online casino platform – underwent rigorous certification with Gaming Laboratories International (GLI), one of the most reputable and globally recognised independent testing laboratories in the iGaming industry. Following this process, the solutions were officially approved for local operation by the Western Cape Gambling and Racing Board – a respected and influential regulator in the region – affirming the high quality and compliance of SOFTSWISS software.
Max Trafimovich, International Non-Executive Director at SOFTSWISS, shares: “Mzansibet entered the market with a bold ambition to become a top-tier brand – and we are not only proud to support that vision from day one, but also well-equipped to ensure its sustainable growth. Leveraging our global and local expertise, we provide the technical, business, and service tools necessary for a smooth launch and scalable development. This is made possible thanks to our robust and stable architecture with 99.999% uptime and a flexible platform ecosystem. In addition, the brand launched a nationwide TV advertising campaign and has already attracted tens of thousands of players across the country – a powerful testament to its growing presence and trust.”
In addition to backend certification, the SOFTSWISS team invested heavily in frontend localisation to align with the partner’s vision and market requirements. The Mzansibet project has been fully adapted to meet South African player behaviour and betting patterns.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Launches First South African Project with Mzansibet appeared first on European Gaming Industry News.
Africa
Rise & Hustle launches tap-to-earn street game platform in Nigeria with real-world rewards

Rise & Hustle, Africa’s next-gen tap-to-earn gaming operator, has launched its reward-based mobile street game series in the Nigerian market. Running on its proprietary platform, Rise & Hustle gives players the opportunity to rise from Hustler to Kingpin, earning Bucks during the grind to unlock real-world rewards.
Created for Africa’s mobile-first generation, Rise & Hustle enables taps and achievements to be redeemed for mobile airtime, tangible rewards & Rise Tokens – all without spending a cent. The portfolio of free-to-play games and lottery products is designed in-house, giving Rise & Hustle the ability to deliver energetic and competitive experiences that appeal to players.
The company was co-founded by Anthony Broadhurst, a key player in Africa’s gaming and crypto world, and Josh Jones, an experienced iGaming entrepreneur with a stellar record of building successful platforms.
Rise Tokens are crypto-backed rewards on the Binance Smart Chain and power a real economy that rewards loyalty. Squads and community are central to gameplay with leaderboards, status, and real-time tournaments making each session count.
Embracing AI technology, local partnerships, and sharp design, Rise & Hustle is on the path to becoming Africa’s most culturally relevant gaming operator. A full Real Money Gaming offering is due for launch imminently.
Beyond Nigeria, expansion plans include Kenya and Ghana, with launches scheduled for completion by the close of 2025. As Rise & Hustle scales, it will strengthen collaborations with mobile networks, pioneering brands, and influencers to accelerate mass adoption. With its bold brand, crypto-powered rewards, and laser focus on mobile-first entertainment, Rise & Hustle’s platform is the future.
Rise & Hustle CEO and co-founder Josh Jones commented: “Rise & Hustle is flipping the script on how value is created for an entire generation’s time and talent spent on mobile games. We’re here to turn everyday entertainment into real-world rewards. This isn’t just a game – we’re building a cultural movement where players grind together to reach the top through ambition and hustle.”
The post Rise & Hustle launches tap-to-earn street game platform in Nigeria with real-world rewards appeared first on European Gaming Industry News.
Africa
Shaden Dre Shabalala (Captain of the MSSA Protea Esports Team for MLBB) will lead his brave, and dedicated, team against Madagascar on 23 July 2025 at 19H00)

With the South African Protea Esports Team for the Mobile Legends Bang Bang title having laid waste to all its opponents in its group (Namibia and Congo), the Proteas now have to do battle against Madagascar.
Madagascar has also won all its matches in its group having beaten both Mauritius and Zimbabwe.
Thus to see which country earns its place to represent Southern Africa at the prestigious IESF World Esports Championships – WEC25 – the two titans will meet on the field of battle.
The winner of this clash on 23 July 2025 will see only one country emerge to represent Southern Africa at IESF’s WEC25.
Thus, there is much at stake, honour, prestige, and a nation’s pride!
The match is a thrilling best-of-five games in which, all MSSA is confident that the Proteas will emerge victorious!
As usual the dedicated team from Waylander Gaming will stream the match on https://youtube.com/@waylander_gaming at 19H00.
The battle hardened veteran team of Protea athletes for the Mobile Legends Bang Bang esports title are:
Name | Club | Nick | Province |
Shaden Dre Shabalala (Capt.) | King of the Hill | SUPER Shady | Gauteng |
Mogamat Junaid Ismail | King of the Hill | JụjuMC.♡ | Western Cape |
Slindokuhle Ndlovu | King of the Hill | lindo | Gauteng |
Umer Ali Khan | King of the Hill | VeloTzy. | Gauteng |
Schalk Rademeyer | Paradox | SUPER Light | Eastern Cape |
The post Shaden Dre Shabalala (Captain of the MSSA Protea Esports Team for MLBB) will lead his brave, and dedicated, team against Madagascar on 23 July 2025 at 19H00) appeared first on European Gaming Industry News.
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