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Atlas unpacks its automated tools & next-gen “no-risk” sportsbook at SiGMA Europe

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Atlas-IAC, the leading sportsbook and PAM software developer, will make its next trade-show stop at SiGMA/AGS Summit, Europe’s elite-level sports betting and igaming summit, next week in Valletta (14-18 November). Atlas delegates will be on hand to unpack its latest plans and innovative product suite at Stand ST39 amid the bustling marketplace of the renowned Malta Fairs and Convention Centre (MFCC).

Atlas-IAC will take this timely opportunity to showcase its diverse, cutting-edge automated trading tools and fully automated CRM solution, which allows the complete management of customer marketing and communication activities in one place. Customers can be grouped into profiled segments based on site activity, betting behaviour, deposit regularity and a host of additional personal traits.

Get in touch to book a meeting to discuss the full platform; consider its “no-risk” sportsbook option; evaluate its in-built CRM and trading tools, built by some of the finest trading minds in the business. Or simply stop by Stand ST39, where a host of team delegates will be waiting to greet you or arrange an easy-to-follow demonstration.

Atlas-IAC’s next-generation sportsbook can also now be integrated as an iframe on a no-risk structure, running off unique pricing models – allowing users to enjoy sophisticated and reactive in-play odds up to the last second of a game, with competitive pricing on all sports. This service arrives in perfect time for this winter’s relentless sporting schedule, including the forthcoming football World Cup.

Atlas-IAC’s modern technology helps to overcome local regulatory challenges with a light physical deployment backed up by centralised control systems. The company has always placed a strong premium on social responsibility and its solution offers full workflow management across AML and customer interactions as well as flexible tools for self-exclusion, time-outs and self-imposed limits.

Among Atlas’ assorted tailored solutions for European operators are localized sports betting products, coupled with data feed solutions and a full suite of casino and skill-based games.

Richard Thorp, Strategic Advisor to Atlas-IAC and RPM Gaming Director, said: “After a stunning summer of sport, this SiGMA/AGS Summit brings together many of the sector’s heavy hitters for a timely think tank. At Atlas and RPM, we’re solving for how the industry can best provide operators and bettors with engaging, innovative betting experiences across some tent-pole, revenue-driving events this autumn – dominated, as ever, by the imminent football World Cup (invariably a defining moment for revenue and new-account growth) but not forgetting many other sports, of course, like the climaxing T20 World Cup cricket, or the ongoing NFL campaign stateside.

“Thanks to our progressive partnership with Atlas-IAC, we now provide unrivalled customised platform solutions, industry-leading automation and world-class support. To learn more about Atlas-IAC’s automated technology and the benefits of our platform, just drop us a line, or pop by Stand ST39 where my team and I look forward to welcoming you. It’s fantastic to be back together, with idyllic harbor-side views as standard after the show each day!

“Moreover, if any operator or casino is looking to mitigate the potential risk of integrating a new sportsbook, our sportsbook solution can now underwrite all the trading downside for running its services as a statement of intent and the ability of its underlying platform to deliver in any global market.

“The concept has already proven popular and was initially aimed at single-product operators – i.e. those that aren’t used to a sportsbook solution itself. For example, they wouldn’t want to have a trading team; they might ostensibly baulk at the typical risks involved in running a sportsbook. Sportsbooks used to be seen by some as a high-risk offering, or a volatile area in which to operate. But our simple pitch is, if you are a casino operator, we will integrate as an iframe into your platform – and we will underwrite all the risk. You literally don’t have to burn any fuel managing it, nor worrying about it. We’ll take care of everything. And if there is any downside, we’ll underwrite that.”

Sergei Efimenko, CEO of Atlas-IAC, added: “SiGMA Europe is always a must-make event, and there’s a real momentum behind this year’s renewal in Valletta at the revered Malta Fairs and Convention Centre (MFCC). I’m thoroughly impressed with the quality, quantity and diversity of the delegates on site, so we can’t wait to catch up with old and new friends alike.

“As for our leading sportsbook platform, its successful automation and highly-modular nature is proven. We also know how to manage diverse customer bases, premised on their history and the patterns of behaviour. So, whatever previous concerns may’ve been around operating a sportsbook (e.g. betting just before an event starts, betting at a time where there’s potentially an unreliable feed) we have the tools to spot that and correct for it. As a result, for us, underwriting wasn’t a big challenge, and we are willing to offer that on a competitive revenue-share model for new partners.

“The Atlas-IAC team will be on Stand ST39 throughout the week. Please contact our friendly staff to organise a demonstration of the most modern and thorough platform in the betting and gaming industry.”

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Compliance Updates

Merkur Group Strengthens Global Compliance Strategy

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Under the theme “Perspectives,” a total of 43 compliance staff members from the Merkur Group across various countries gathered from 30 June to 1 July to further develop compliance processes in a sustainable manner. Colleagues from Germany, Spain, England, Malta, Australia and the US traveled to the two-day meeting at Benkhausen Castle, the in-house training centre of the Merkur Group. The workshop set the stage with expert presentations on global and digital topics such as cybersecurity, risk management and artificial intelligence. A panel discussion featuring representatives from various international companies within the Merkur Group, as well as a digital quiz, rounded out the programme.

In keeping with its guiding principle, the workshop focused on sharing experiences, fostering global networking and providing impetus for the further development of compliance processes. Because informal exchanges are also key to close cooperation, the evening programme created a relaxed atmosphere and gave participants the opportunity to continue their conversations, make new connections, and further strengthen team spirit across company and national boundaries.

“The ideas and diverse perspectives gained during the workshop will now be incorporated into our day-to-day work and help us to continuously improve collaboration and existing processes,” said Ludwig Beckmann, Chief Compliance Officer of the Merkur Group.

The concluding feedback session also highlighted just how valuable the international exchange is. The term “collaboration” came up particularly often, a clear indication of how highly the participants value working closely together within the international compliance network.

The post Merkur Group Strengthens Global Compliance Strategy appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Anne Marie Caulfield

GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling

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The Gambling Regulatory Authority of Ireland (GRAI) is encouraging parents and guardians to be alert to the signs of gambling among young people and to intervene early to prevent gambling harm.

The signs of gambling aren’t always visible, the GRAI in partnership with the Health Service Executive Addiction Services have developed dedicated advice on www.grai.ie to equip families with the knowledge to recognise the signs, advice on how to start the conversation with their children about gambling, and where to seek help if required.

To support the guidance, the GRAI has launched a national public awareness campaign across video on demand, radio, digital audio, and social media platforms, bringing this message directly to families across Ireland.

With the lines between entertainment and gambling increasingly blurred, especially online, what may look like harmless fun can still involve risk, money and chance in ways that affect young developing brains. Research commissioned by the GRAI and conducted by the Economic and Social Research Institute (ESRI) found that children who gamble are twice as likely to develop a gambling problem as adults.

Anne Marie Caulfield, CEO of the GRAI said: “We have launched this campaign to help parents start an important conversation about the risks of underage gambling. Children and young people are among the most at-risk members of Irish society when it comes to gambling exposure and harm. Children’s brains are still developing the judgement and impulse-control systems used to weigh up risk, which makes gambling appealing to them.

“With online gambling available at any time of the day, it is easy for the warning signs to be hidden. The guidance the GRAI developed with the HSE Addiction Services sets out some of the key behavioural signs to look out for in your child.”

The post GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet

Amusnet Launches VIP LIVE Roulette, Bringing a Refined Experience to Live Casino Players

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Amusnet has launched VIP LIVE Roulette, a new addition to its Live Casino portfolio, offering a premium European roulette experience designed for players who prefer higher stakes, greater comfort and a sophisticated gaming environment.

Created for those who appreciate a more considered approach to live roulette, VIP LIVE Roulette combines elegant studio production with elevated table limits and an extended betting window. The additional betting time allows players to place larger, more strategic wagers at a comfortable pace, creating a smoother and more engaging experience without changing the familiar flow of the game.

Built on the classic European roulette format, the game enhances traditional gameplay with a range of intuitive features that support both convenience and strategic play. Players can personalise their sessions using Favourite & Special Bets, quickly repeat previous wagers with Auto-Rebet and follow live Statistics to inform their decisions throughout the game.

Set in a dedicated VIP studio, the game delivers a polished live presentation with professional dealers, high-definition streaming and a clean, modern environment that recreates the atmosphere of an exclusive casino floor. Every element has been designed to combine the authenticity of live roulette with the expectations of today’s premium player segment.

VIP LIVE Roulette joins Amusnet’s growing Live Casino portfolio, further strengthening the company’s offering with a title that balances timeless gameplay with contemporary player preferences. As operators continue to expand their live casino proposition, the game provides an opportunity to appeal to high-value audiences looking for an elevated roulette experience that combines premium presentation, seamless gameplay and greater flexibility at the table.

History Re-bet feature

Pick again the lucky numbers for the last spins.

Favourite Bets

This function allows players to save their personally tailored bets or bet combinations for quick access during gameplay.

Game Statistics

Make the strategy with statistics for the last spins.

Jackpot Cards

Once the Jackpot Cards Bonus game is triggered, impressive Jackpots are revealed.

The post Amusnet Launches VIP LIVE Roulette, Bringing a Refined Experience to Live Casino Players appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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