Conferences in Europe
CEEGC Budapest brings back the magic to the CEE and Balkans region with the 2022 comeback conference
CEEGC Budapest and CEEG Awards shine again as comeback event brings magic back to the region
Two weeks ago, on 16 September, industry experts of the CEE and Balkans region gathered in Budapest for the 7th edition of the Central and Eastern European Gaming Conference (CEEGC). The conference was held at its now traditional location, The Ritz-Carlton in Budapest, and the participants enjoyed quality learning and networking sessions throughout the day.
The team at Hipther Agency would like to thank the excellent support of the conference sponsors: Nordic Gambling, Endorphina, UltraPlay, Oddin.gg, Global Bet and NETSHOP ISP.
There have been many hand-shakes, business cards exchanges, hugs, and smiling faces in Budapest during the event and you can find the full photo gallery at the following link: https://flic.kr/s/aHBqjA7Vif
The panel discussions approached regulatory, tax, and operations in markets such as Hungary, Romania, Czechia, Poland, Bulgaria, Montenegro, Serbia, Bosnia & Herzegovina, Sweden, Denmark, and Ukraine.
The experts who joined the panel outlined some of the main aspects of each market and here are headlines:
Czechia: “The first step was made, but the improvement will take time.” – Petr Kozák – IFGR Lawyer and Secretary General
Hungary: “It will be a very tricky position for new online gaming operators.” – Gábor Helembai – Counsel in the Corporate Practice Group of the Budapest office of TaylorWessing
Romania: “The good news in Romania is that the law is going to change and hopefully it will change for the benefit of the operators.” – Dan Iliovici – Vice President at Rombet
Romania: “Taxes are really high in the iGaming industry. That’s the bottom line.” – Andrei Cosma – Managing Associate at SIMION & BACIU
Sweden: “We [Sweden] are going from a left-wing government to a centre-right-wing government, so I am expecting some changes.” – Gustaf Hoffstedt – Secretary-General at the Swedish Trade Association for Online Gambling
Denmark: “We really find these regulatory steps [in Denmark] counterproductive.” – Stephan Normann Østergaard – Nordic Gambling team Denmark
Poland: “I’d like to debunk some of the myths saying that it is difficult to enter the Polish market.” – Marek Plota – Founding Attorney at RM Legal & Gaming In Poland
Ukraine: “I’ve heard some good things about Poland. (…) We [Evoplay] are looking to enter Sweden and Denmark as well.” – Vladimir Malakchi – Chief Commercial Officer (CCO) at Evoplay Entertainment
Serbia, Bosnia & Herzegovina: “I believe, the biggest problem we have is the education of the players. (…) That’s also why land-based casinos are so popular.” – Lazar Miučin – CEO and Co-Founder of iGaming Advisor
Serbia, Montenegro: “There is a similar political uncertainty in Montenegro as well. There is a big chance that after the potential elections, the situation will be the same as now, which means the same parties would have to negotiate.” – Luka Popović – Partner at BDK Advokati
Bulgaria: “Despite the new players on the [Bulgarian] market, the competition is still very low.” – Silviia Baykoucheva – Senior Compliance Officer at Amusnet Interactive
The technological advancements of the online gaming industry: “We need to understand where this [AI, NFT, Crypto, Blockchain] is going (…) and how it will effect us.” – Robert Dowling – Chief Commercial Officer at GlobalBet
The technological advancements of the online gaming industry: “It is very likely that crypto will be regulated in some form, and players will understand that it is not anything illegal. (…) Once that happens, the industry will experience a new boost.” – Péter W. Szabó – CEO of AceTech
The technological advancements of the online gaming industry: “[In eSports] most of the betting volume (86%) comes in live. (…) The prize pools of eSports are coming to match normal sports.” – Vladan Blagojevic – Oddin.gg’s Marketing Project Manager
Responsible Gaming: “I think we should let the academics sit down and work out a system that provides information [on problem gaming] that is beyond any doubt.” – Dan Iliovici – Vice President at Rombet
Responsible Gaming: “Entain (…) is getting more and more involved in the prevention of problem gaming.” – Bill Pascrell, III – Partner at Princeton Public Affairs Group, Inc.
The video recordings of the panel discussions are available on-demand on HIPTHER TV. You can access it here: https://hipther.com/tv/premium-access-ceegc-budapest-2022/
– You can also order the 2022 full collection of conference recordings (4 conferences) and benefit from a substantial discount. You can find more details here: https://hipther.com/tv/premium2022/
“We are delighted about the outcome of CEEGC Budapest and being the final in-person event we host this year, I would personally like to thank all participants who joined us over the course of 2022 in Vilnius, Prague, and recently in Budapest. It has been a very busy year with many conferences colliding in several months, but it is important that the industry has evolved to a new level. We would also like to thank our media partners for the coverage throughout the year. We are looking forward to hosting our final virtual event this year, The HIPTHER FESTIVAL, and will soon announce the 2023 calendar with many new changes coming to our portfolio of in-person events and virtual meetups. So, watch this space for our upcoming announcements,” stated Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency
Besides the panel discussions and networking session, the winners of the 2022 edition at the CEEG Awards have also been revealed, after a final secret vote by the attending participants.
With all this been being said, the #hipthers are busier than ever and many new announcements will land soon in your inbox, social media channels, and news outlets.
Hipther Agency is the parent brand of European Gaming, PICANTE, WireUp Zone, Gaming Americas, eSports Connect, the HIPTHER news app, and the WireUp networking app found on the Play Store.
To receive constant updates from Hipther Agency and conference agenda updates, subscribe here: http://eepurl.com/hfyZxf
For sponsorship/speaking inquiries, make sure to reach out to Zoltan Tuendik (Co-Founder and Head of Business at Hipther Agency) at [email protected] / [email protected]
For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency) at [email protected]
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One of Brazil’s most iconic music exports, Alok, will headline the INFINITY Lisbon at SBC Summit, delivering his signature fusion of Brazilian rhythms and electronic dance music to the global event audience.
Set to raise the roof with an unforgettable fusion of lights and sound, the MEO Arena, home to SBC Summit’s ‘Super Stage’ during the day, will shift into high gear on September 18 as it transforms into the venue for the INFINITY Lisbon. Having hosted global icons like Beyoncé and The Weeknd, the arena promises an electrifying night designed to captivate the global gaming community.
Rasmus Sojmark, CEO and Founder of SBC, said: “The INFINITY is about blending high-level business networking with unforgettable experiences, and bringing someone of Alok’s caliber to the stage takes that to a whole new level. I’m proud that we’re able to deliver this kind of energy and entertainment to our attendees.”
Alok rose to global fame with his breakout hit ‘Hear Me Now’—now nearing 850 million streams on Spotify—and has since become a trailblazer in the Brazilian Bass genre. Ranked 4th in DJ Mag’s Top 100 DJs for three consecutive years (2021–2023), he commands a massive global following with nearly 22 million monthly listeners on Spotify and 29 million Instagram followers.
In addition to headlining some of the world’s biggest festivals, including Tomorrowland, Ultra Music Festival, and Lollapalooza, Alok has collaborated with international stars such as Dua Lipa, Jason Derulo, and Ed Sheeran. His influence extends into gaming culture as well, with his inclusion as a playable character in the hit game Garena Free Fire.
Beyond the stage, Alok is a passionate philanthropist and the founder of the Alok Institute, which supports educational programs, environmental preservation, and social impact projects across Brazil.
He also champions the next generation of artists through his labels Controversia Records and UP Club Records—platforms dedicated to discovering, nurturing, and promoting emerging talent in the electronic music scene, both in Brazil and internationally.
With accolades such as Forbes Brazil’s 30 Most Influential Brazilians and Spotify’s Top 100 Global, Alok is the ideal artist to headline SBC’s second INFINITY experience, according to Sojmark.
“The INFINITY brand was born in Lisbon. It’s where we dared to try something different, hosting our first-ever EDM-style festival with massive names like Don Diablo, Miss Monique, and Darude. The energy that night was off the charts, and it confirmed what we already felt: we had created something truly special for the industry,” he said.
The INFINITY Lisbon is the grand finale of SBC Summit, the industry’s fastest-growing global event uniting 30,000 professionals across betting, gaming, payments, and affiliation. After making the move from Barcelona, Lisbon’s second edition is gearing up for an even bigger return this September 16-18.
Sojmark added: “Funny enough, Alok was originally set to headline the INFINITY Rio, but plans shifted—and now it feels even more right to have him take the stage in Lisbon, where this whole journey began. It’s going to be one hell of a night.”
Asked about his vision for the INFINITY brand, the SBC CEO said: “I see it as a thank-you to our community—a celebration for those who believe in SBC and the connections built at our events. Experiences like this strengthen those bonds. That’s the power of joy, and that’s the essence of The INFINITY brand.”
The INFINITY Lisbon is an exclusive experience reserved for VIP Event Pass holders. Secure yours now for just €400 and take advantage of a €200 early bird discount.
Operators and affiliates can apply for complimentary VIP Event Passes.
The post Global EDM Icon Alok to Lead the INFINITY Lisbon at SBC Summit appeared first on European Gaming Industry News.
As affiliates strive to expand their reach and build deeper player connections, SBC Summit Malta offers the ultimate platform to learn how to diversify marketing channels, gain access to game-changing technologies, and strengthen their market position.
Education will be a key pillar of the event, with 250 industry experts taking the stage to share their insights. The dedicated ‘Affiliation‘ conference track will take place on Wednesday, 10th June, at the InterContinental Hotel in St. Julian’s. The speaker lineup will feature affiliate professionals, marketing specialists, and operator-side representatives who work closely with affiliates.
Rasmus Sojmark, CEO and Founder of SBC, said: “With changing regulations, evolving player behaviours and preferences, and a constant wave of new tech and marketing channels, having the right insights and strategies is crucial to staying ahead in the region.
“If you’ve attended what was formerly CasinoBeats Summit, you already know how dedicated we are to driving progress in the affiliation space. Now, with SBC Summit Malta serving as our gateway to Europe, you can expect to hear from some of the region’s leading affiliates as they tackle the industry’s most pressing challenges.”
Attendees can look forward to a range of sessions addressing key opportunities and pain points for European affiliates, including integrating artificial intelligence (AI) into SEO strategies, leveraging affiliate networks to enhance growth, diversifying content output, and drawing lessons from outside the industry.
The track opens with the ‘Diversify Your Channels Before It’s Too Late!’ panel, which will explore how affiliates can future-proof their strategies in an unpredictable digital landscape. Featuring experts Jarl Modén (CPO, Dilanti Media), Johan Svensson (CEO, Raketech), Mathew Symmonds (CEO, Web Analysis Solutions Limited), Richard Dennys (CEO, Game Lounge) and John Wright (CEO, Statsdrone), the session will examine the shifting social media landscape, the growing influence of AI, and how to manage diverse content types.
The session ‘Explore How Affiliate Networks Drive Growth for Start-Up Affiliates and Operators’ will highlight how affiliate networks can serve as powerful catalysts for growth for both emerging affiliates and operators. Experts Joshua Gamble (Managing Director, Activewins), Vadim Aidlin (CEO, Mamuta Media), Johan Styren (CEO & Co-Founder, Dilanti Media Ltd), Clinton Cutajar (CTO, MediaTroopers) and Brendon Spiteri (Head of Partnerships, AffiliationSpace) will discuss how these networks can be leveraged to help build strategic partnerships, expand market reach, and boost overall performance.
The panel ‘Game Changers: Lessons from Other Industries to Transform Affiliation in 2026’ will explore how the gaming industry can adapt and innovate by drawing inspiration from sectors such as e-commerce, dating, and Nutra. Speakers will examine successful strategies from these industries and discuss how these insights can be applied to reshape and strengthen affiliate models heading into 2026 and beyond.
Additionally, the track will feature a dedicated ‘SEO Trilogy‘, hosted by SEO expert Ivana Flynn. This series of SEO-focused panels will cover key developments, including crafting strategies for optimising AI-driven systems, protecting players against blackhat SEO tactics, and ensuring seamless operations across multiple platforms.
Affiliates looking to dive deeper into the latest marketing trends shaping the European landscape can attend the dedicated ‘Marketing’ conference track on Thursday, 11th June—the second day of the summit. Sessions will cover how to harness AI to create unique content, navigate advertising restrictions, and use data to boost player retention and loyalty.
The post SBC Summit Malta: Empowering Affiliates with Strategy & Market Insight appeared first on European Gaming Industry News.
Conferences in Europe
When 5 Votes Make All the Difference: A Special Moment at the GamingTECH CEE Awards
At this year’s GamingTECH CEE Awards, we witnessed something rare—and pretty remarkable—in the “Best iGaming CEO in CEE” category.
With 214 total votes cast across 9 nominees, two names clearly rose to the top, standing apart from a highly competitive field:
- Vlastimil Venclik, CEO at Oddin.gg
- Dario Jurčić, CEO at NSoft
But here’s where it gets interesting: the difference between them? Just 5 votes.
That’s right—after weeks of online voting and a live secret ballot from summit participants, the final count came down to a 5-vote margin. In a category filled with respected leaders, innovators, and visionaries, two CEOs clearly resonated with the industry in a big way.
And while only one person can technically take home the winner’s trophy, this razor-thin result was too significant to ignore. So, for the first time in the history of the GamingTECH CEE Awards, we decided to introduce something new:
- An Honorary Runner-Up Trophy for “Best iGaming CEO in CEE” awarded to Dario Jurčić, CEO of NSoft.
Why This Matters
The intent behind this decision is simple: When excellence is nearly indistinguishable, it deserves to be recognized.
Dario Jurčić has played a vital role in expanding NSoft’s influence, strengthening its presence in new markets, and leading with a people-first approach in a rapidly evolving sector. His visibility, leadership, and impact were clearly acknowledged by the voting community—and with just a handful of votes separating him from the top spot, it felt only right to shine a spotlight on that achievement.
A Testament to a Vibrant Industry
The closeness of this race also speaks volumes about the caliber of leadership we’re seeing in the Central and Eastern European iGaming space. With companies like Oddin.gg and NSoft pushing boundaries in their respective verticals, the region continues to establish itself as a dynamic force in the global gaming landscape.
We congratulate Vlastimil Venclik on his well-earned win, and we extend our heartfelt appreciation and applause to Dario Jurčić for standing out in such a competitive field.
Sometimes, even second place can tell a powerful story—and this year, it certainly did.
The post When 5 Votes Make All the Difference: A Special Moment at the GamingTECH CEE Awards appeared first on European Gaming Industry News.
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