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METANOMIC LAUNCHES ‘THUNDERSTRUCK’ – 1st gamer analysis tool powered by AI
Metanomic, the complete game economy and player analytics company, today proudly announces the global launch of its Thunderstruck player analytics platform; which is poised to revolutionise game developers’ use of behavioural data to improve retention and monetisation.
Thunderstruck is the first ever video game analytics platform to leverage AI-powered behavioural analytics. It makes use of Bayesian inference-backed AI to understand data from real in-game events, drawn directly from game servers. Thunderstruck analyses player motivations, play styles, and reward preferences, providing developers with live information on who their game is for, what types of players have the highest retention, and which players spend the most in-game. Until now, game creators have had to rely on outdated player classification models combined with market research, and plug gaps in insight with assumptions and guesswork.
Metanomic was founded in 2021 by veteran game designers, AI experts, and professional economists, and has successfully secured USD $2.9 million pre-seed funding to-date. Thunderstruck is launching with 7 player types – Killers, Achievers, Explorers, Socialisers, Speedsters, Conquerors, and Scientists – which can be tailored to the priorities of individual game titles. Player types will be refined and added to as the platform analyses data from more titles, while its Bayesian AI means Thunderstruck can even identify the series of events that lead to specific player actions.
Announcing the launch of Thunderstruck, Theo Priestley, CEO and Founder of Metanomic, said:
“For too long, game developers have relied on blunt instruments to understand their players. It’s no exaggeration to say that the bulk of the games industry’s framework for player classification dates back to a 1996 essay by Richard Bartle. A generation later, Thunderstruck is the next big leap forward, taking just a few days to generate more insight than a team of analysts could in a month. We understand that players can straddle multiple personas or even change persona based on their motivations, and use custom AI and live data to accurately anticipate how they’ll respond to metagame changes. Thunderstruck is all about empowering game developers with a better way to identify, acquire, and impact the right players for their game.”
Thunderstruck is equally suitable for mobile, console, and PC; existing as well as new games; and web3 as well as traditional web2 games. It works in tandem with Metanomic’s free Economy Engine platform, which was launched earlier this year to help studios to build, simulate and monitor their game economies.
Thunderstruck is launching with 7 player types.
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Killers
These players enjoy killing, creating chaos, and competitive elements most of all. They focus on winning, climbing player rankings, obtaining status, provoking, and imposing drama onto others. |
Achievers
These players are competitive and enjoy overcoming difficult objectives, whether set by the game or themselves, in order to obtain prestige, prizes, and other types of material possessions. |
Explorers
Those that like to learn as much about the game as possible, Explorers seek to understand the finer details of game mechanics. The thrill of discovery and uncovering hidden areas or objectives motivate these players over points or prizes. |
Socialisers
Players that experience fun in interacting with other players through social systems like using chat, managing guilds, or role-playing rather than playing the game itself. They tend to collaborate or join forces with others to achieve objectives than they could on their own. |
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Speedsters
Cheetahs race to objectives in order to be among the first to reach the end-game content or the highest level. They spend most of their time grinding experience and playing for long hours. |
Conquerors Conquerors enjoy the struggle against adversity and beating impossibly difficult odds. They are persistent, forceful, and repetitive in their pursuit to overcome their objectives. |
Scientists
Commonly referred to as ‘Crafters,’ Scientists seek to improve their skills by gathering resources and creating or improving items for themselves and to sell to others. They find enjoyment in more passive forms of game mechanics and objectives. |
The Thunderstruck player personas are also influenced by ‘passion’ – how often and how well they play. They can also be tailored by the game developer or publisher depending on their priorities. For example, in different types of game, ‘Achiever’ could mean the highest skilled, the richest, or the players with the most wins. In future, Metanomic will frequently add additional and more granular player types to further studios’ understanding of their players. |
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Clarion Gaming will be providing operators and suppliers active in the Spanish industry with an insight to its objectives and vision for ICE Barcelona as part of its co-sponsorship of the 12th Expo and Congress which runs across 18th and 19th September at the Torremolinos Congress and Exhibition Centre.
Based in the capital of the Costa del Sol and organised by ANDESA, ACODISA and ANMARE, the event will host the Secretary General of the Treasury of the Junta de Andalucía, Mr Manuel Vázquez Martín, who will be accompanied by eight regional regulators with responsibilities in gaming.
Stuart Hunter, Managing Director of Clarion Gaming is delighted at the opportunity for members of the ICE leadership team to network with members of the Spanish industry and outline the plans which are in place to make the 2025 edition of ICE Barcelona one of the most significant in the history of the show.
He stated: “We are committed to partnering with all members of the Spanish industry to ensure that ICE meets the demands of the sector and is sensitive to the needs and requirements of operators, suppliers, trade bodies and regulators.
“The ability to network, to outline our vision for ICE Barcelona and to listen to the market in such an environment is invaluable. Senior members of the Clarion team will be present at the 12th Expo and Congress and all of the feedback that we receive will be fed back into the show development process.
He added: “The ICE success story has been built on a steadfast commitment to work with our stakeholders and we very much look forward to engaging with delegates of the Expo Congress.”
Clarion Gaming will be showing a specially commissioned ICE Barcelona video prior to the Regulators’ Roundtable in order to share some of the exciting initiatives that are in development to mark the historic first edition of ICE to take place in Barcelona.
The post ICE Barcelona is co-sponsoring 12th Expo and Congress in Torremolinos appeared first on European Gaming Industry News.
21VIRAL, the game aggregation provider focusing on Latin America today, confirmed it is committed to raising the industry standards by introducing next-generation AI technology via its GameConnector platform. This AI technology is designed to ‘speed up’ integration between operators and game content studios, reducing the time from months to weeks.
21VIRAL was founded by industry entrepreneurs with 20+ years of successful experience building and streamlining high-tech supply chain platform technology solutions and enhancing commercial benefits to stakeholders.
Christoph Härtel, CEO of 21VIRAL, emphasized the company’s customer-first approach. He stated, “Our goal is to build a product and solution experience that truly meets the needs of our customers. This is why we decided to specialize in the Latin American market, given its current and expected growth rates.”
“We looked at market-product fit and listened to operators seeking unique game content for their local market in weeks rather than months. So, we launched GameConnector, which will be debuted at the SBC Summit in Lisbon.
The 21VIRAL GameConnector is the equivalent of an engineering hub. It reduces integration headaches for operators and game providers, increases speed to market by using AI, and includes transparent game pricing and commission reporting, which is also a headache for operators in terms of figuring out which games make them money.
We have onboarded several industry-established operators and game providers in record time using AI to facilitate faster and more streamlined workflows. However, one of the limiting factors of scale-up businesses, especially if you are an operator or game provider, is the technical integration expertise and market access within the supply chain.
Part of the solution to these problems is commercial pricing transparency and integration support, so we have created more accessibility for onboarding operators and game providers. GameConnector will be the enabler for all the technical integration, heavy lifting, and onboarding. We will also offer reverse integration, a process where we integrate our GameConnector Platform into their systems, thereby reducing their work effort. Therefore, the operators have little to zero work effort – it’s a win-win for all parties involved.”
Emerging-markets leader expands its content portfolio with new games from rising star supplier
QTech Games, the leading game distributor for emerging markets, has continued to build the strong momentum in its premium pipeline, thanks to its latest deal with rising-star supplier, Naga Games.
Integrating content from one of the most innovative and creative online slots providers adds yet more creative muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names, such as Evolution and Yggdrasil, sitting alongside the industry’s most exciting up-and-coming providers.
Among the games made available to its partners via the deal are Naga Games’ latest releases, Super Phoenix and Chasin’ Leprechaun Coins, which ride on the back of unique maths modelling that powers the volatility spectrum, and helps foster some truly engaging gameplay.
Naga Games’ gaming suite has been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.
The deal organically broadens Naga Games’ international footprint, unlocking untapped jurisdictions from Asia to Eastern Europe and Latin America for diversified growth.
Philip Doftvik, CEO at QTech Games, said: “We’re committed to rolling out high-quality content that drives revenue for our partners. So, this deal with Naga Games extends our impressive sequential pipeline for 2024. In today’s marketplace, only premium games of the highest standard separate you from the crowd, so we’re delighted to see how Naga Games has fulfilled this demand. That means stunning graphics, coupled to the latest maths models for improved gameplay and high-variance volatility where desired.”
Naga Games added: “We’re reinvigorating the slots space with more immersive gaming experiences. Teaming up with QTech represents a fantastic opportunity to strengthen our product distribution across emerging territories and deliver our great games to a range of top-tier partners. They remain the pre-eminent player in these exciting and diverse margin markets. We can’t wait to see how our games connect with new audiences, and we will look to expand this partnership over the year ahead.
“In an era of customisation, QTech Games is really embracing their brand promise of tailoring top-class content for varied cultures. It’s what keeps them at the cutting edge of relevance for all kinds of players in the creative crucible of emerging markets where no-one can afford to stand still.
The post QTech Games strengthens its premium platform with Naga Games appeared first on European Gaming Industry News.
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