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Why SiGMA CIS/Balkans: Your gateway into the future of iGaming

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Premiering for the first time in the Balkans between the 22nd and the 25th of this month, SiGMA is a global leader in everything iGaming. Growing exponentially since its original debut in 2014 in the iGaming nexus of Malta, the Summit has become an international hub for iGaming operators, affiliates, innovators, investors and entrepreneurs. This article will cover some of the main reasons why SiGMA is the expo the Balkans have been looking for.

Why SiGMA: Global network with a start-up’s heart

Growing from a local iGaming conference in 2014 to amassing 13,500 delegates, 800 sponsors and exhibitors as well as 400 speakers under one roof, SiGMA is ever-growing but remains ever entrepreneurial.

Geographically, the Summit now debuts on all four corners of the globe. From snowy Toronto to shining Dubai, the industry-leading expo has hosted all the big players in every part of the iGaming ecosystem. Beyond that, our network of industrial leaders, serial entrepreneurs, consummate investors and inspiring thought-leaders have led the charge on the future of the industry though our keynote speeches and panel discussions.

 

Why SiGMA: A hub of innovation and enterprise

Going above and beyond the present of the iGaming industry, SiGMA is well-known for being proactive and future-focused. The summit includes a healthy presence of Deep Tech operators, innovative technologists and visionary founders ready, willing and able to use the cutting edge of Blockchain, AI, Quantum Computing and more. From Quantum-empowered esports betting to crypto payment providers, SiGMA has everything you need to stay above the competition.

With SiGMA’s sister-summit, the AIBC Summit, debuting in parallel to SiGMA in the same venue, the Deep Tech potential is boundless. Focusing mainly on Blockchain and Artificial Intelligence but expanding to include IoT, Quantum Computing and several others, AIBC is a networking hub and thought-leadership platform for anyone seeking to get their foot into tomorrow’s technology.

Why SIGMA: A platform for start-ups

Present in both SiGMA and AIBC Summits, our Start-Up Pitches combine the best showmanship in the industry with the leading visionaries of the iGaming and Deep Tech ecosystems. Creating a competition wherein the best 100 start-up applicants in each industry challenge each other for the grand prize of up to $500,000 in equity investment and a portfolio of fringe benefits.

SiGMA is also partnered with the ever-innovative UK-based Venture Capital firm, Ikigai Ventures. Having a physical presence at every summit, the Ikigai lounge is the place to meet the best investors in the space.

Why SiGMA: World-class media exposure

With our reach being global, our media presence is equally international with a broad array of thought-leaders, C-Suite executives and visionaries leading the industry forward. From premier podcasts to a spot in the globally renowned SiGMA magazine, participating in the Summit is a quick-fire way to grow far beyond the Balkans.

 

Driven forward by our elite in-house media team for videographers, content specialists, documentary makers and reporters, SiGMA has mastered the art of giving our sponsors, exhibitors and pioneers their time in the limelight.

Why SiGMA: Network with the best in the business

As the saying goes, your network is your net-worth. To that end, SiGMA is a leading connector as well as the place to be seen. Join networking dinners and investor brunches with some of the leading minds in the industry, our delegates never leave a summit without striking new partnerships or making friends in high places. From respected regulators to serial entrepreneurs calling the Summit home, come and grow your network with us!

 

If you want to celebrate in style, our world-renowned Awards Night is the place to be. Letting the best and brightest get their chance in the limelight, the Awards Night is both a brilliant platform for our industry leaders as well as an incredible marketing opportunity for sponsors.

Interested now? Join us in Belgrade

Renowned for its beautiful scenery, delicious cuisine, rich culture, and penchant for parties, the Balkans have been sought after by both tasteful tourists and entrepreneurs with an eye on the growing iGaming ecosystem calling the region home. As the home to the global gaming community, the SiGMA Conference is known far and wide for its enlightening panels, inspiring speeches, ample opportunities to invest and network, and the ability to do it all while having the time of your life. Join us in Belgrade for the best the industry has to offer and for a window into the future of worldwide gambling. To learn more about sponsorship and speaking opportunities or to inquire about attending the event, please contact Sophie at sophie @sigma.world.

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Connecting Business and Diplomacy: Amusnet Supports BBLF’s Annual Meeting of the Diplomatic Corps

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Amusnet has supported the 10th Annual Meeting between the Bulgarian Business Leaders Forum (BBLF) and the Diplomatic Corps, reaffirming its commitment to initiatives that foster dialogue, responsible business and Bulgaria’s long-term economic development.

Held at InterContinental Sofia, this year’s high-level forum brought together ambassadors, senior government officials and executives from leading Bulgarian and international companies under the theme “Bulgaria: Prospects for Rapid Economic Transformation”. The discussions explored the country’s potential to accelerate economic growth through innovation, digitalisation, strategic investments and stronger collaboration between the public and private sectors.

As a long-standing partner of the Bulgarian Business Leaders Forum, Amusnet continues to support initiatives that create meaningful dialogue around the future of Bulgaria’s economy and business environment. The annual meeting serves as one of the country’s most important platforms for exchanging ideas between the diplomatic community, institutional leaders and the business sector.

“Supporting initiatives that encourage collaboration and forward-looking dialogue is part of our commitment to responsible business. We believe that sustainable economic growth is driven by strong partnerships and a shared vision for the future,” said Ivo Georgiev, CEO of Amusnet.

This year’s forum focused on topics including Bulgaria’s investment attractiveness, technological advancement, talent development and the opportunities created by closer cooperation between business, government and international partners. The event once again highlighted the importance of building an environment that encourages competitiveness and sustainable growth.

For Amusnet, supporting the BBLF Annual Meeting reflects the company’s broader commitment to contributing to Bulgaria’s business ecosystem beyond its core operations. As one of the country’s leading software companies, Amusnet continues to stand behind initiatives that promote responsible leadership and long-term economic progress.

The partnership further strengthens Amusnet’s collaboration with BBLF and underscores the company’s belief that sustainable growth is achieved through dialogue, shared expertise and collective action.

The post Connecting Business and Diplomacy: Amusnet Supports BBLF’s Annual Meeting of the Diplomatic Corps appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet

Amusnet Strengthens its Position Among Bulgaria’s Leading Employers in ICAP CRIF Ranking

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Amusnet has once again been recognised among Bulgaria’s leading employers, securing a place in the prestigious ICAP CRIF “Leading Employers in Bulgaria 2026” ranking.

The company is ranked among the Top 500 private employers in Bulgaria, reaffirming its position as one of the country’s fastest-growing and most successful technology companies. According to the ranking, Amusnet has achieved an impressive 14.29% year-on-year workforce growth.

The recognition comes as a testament to Amusnet’s sustained business expansion, strong employer brand and continued investment in talent development. Over the past year, the company has expanded its teams across multiple functions, supporting the growing demand for its gaming products and technology solutions in regulated markets worldwide.

Beyond its workforce growth, the ranking highlights Amusnet’s outstanding business performance, reflecting the strength of its business model, operational excellence and long-term strategic vision.

The annual ICAP CRIF “Leading Employers in Bulgaria” publication recognises the country’s largest private-sector employers based on official workforce data and serves as one of the most respected benchmarks for business performance and employment contribution in Bulgaria.

Being included among Bulgaria’s leading employers underscores Amusnet’s commitment to creating a dynamic and inspiring workplace where collaboration, and professional growth thrive. The company continues to attract highly skilled talent while fostering a culture that empowers employees to develop their talent.

As Amusnet continues its international expansion, this recognition further validates the company’s role as a key contributor to Bulgaria’s technology ecosystem and one of the country’s most influential employers.

The post Amusnet Strengthens its Position Among Bulgaria’s Leading Employers in ICAP CRIF Ranking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Kiron Interactive rolls out Fans World Cup with MaxBet Serbia

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The football-themed virtual sports title is built on Kiron’s GOAL Premier engine and adds new betting markets to MaxBet’s Serbia offering.

Kiron Interactive has launched its Fans World Cup virtual football game with MaxBet Serbia, expanding its footprint in the country’s regulated market.

The title is built on Kiron’s GOAL Premier engine and features short-format virtual matches themed around international football. Kiron said the product includes broadcast-style visuals and a range of betting markets.

Steven Spartinos, Co-CEO of Kiron Interactive, said: “Football continues to be the most popular sport across Europe, and Fans World Cup was developed to capture the passion and excitement of the World Cup currently taking place in the USA. We are delighted to see the game launch with MaxBet Serbia, a valued partner that shares our commitment to delivering high quality entertainment . This launch represents another important step in expanding the reach of our proprietary games portfolio across key regulated markets.”

Zeljka Jevic, Virtual Games Manager at MaxBet added: “We are always looking for innovative content that resonates with our players and strengthens our offering. Fans World Cup delivers a fresh take on virtual football, combining high quality visuals and a format that reflects the excitement of the international competition. This launch reinforces our successful partnership with Kiron and our shared commitment to delivering premium entertainment experiences to our players.”

Kiron said Fans World Cup offers football betting markets including full time result, correct score, goalscorers and card outcomes. The supplier framed the MaxBet rollout as part of its wider strategy to grow distribution of proprietary virtual sports content through operator partnerships in regulated markets.

The post Kiron Interactive rolls out Fans World Cup with MaxBet Serbia appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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