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SOFTSWISS Unveils Game Aggregator Client Satisfaction Survey Results

High-level client support at every stage of cooperation compared to competitors is one of the key advantages highlighted by the SOFTSWISS partners during the customer satisfaction survey conducted in January-February of 2022 by the leading evidence-based insights and consulting company Kantar Ukraine.
The main objectives of the research were to get insights on client expectations when choosing the iGaming software provider, discover product and workflow characteristics that are the most significant for partners, and disclose the level of satisfaction with SOFTSWISS solutions and services compared to competitor products. The survey was conducted among partners of the SOFTSWISS Game Aggregator, one of the most demanded products in the company’s portfolio.
Survey results: Industry insights
According to the research, the crucial functional reasons for choosing a business partner in the iGaming industry are the following:
- Wide range of games
- Flexibility in discussing terms of service
- Quick response and resolution of issues
At the same time, the characteristics which have low importance are the availability of licences and certifications for regulated markets and overall positive reviews about the company.
As for the emotional characteristics which influence the decision, the top 3 became:
- Simple and quick communication with the [account] manager
- Offers you services and products that meet the needs of your company
- Long-term partnerships
The least important emotional attribute is the software partner’s prestige.
Based on the survey, clients cite the main reasons to terminate the business relationship would be poor quality or lengthy request resolution, lack of involvement of a company representative in resolving issues, as well as lack of additional technical features and functionality. Another significant motive that could cause clients to stop cooperation is bad-quality support.
As stated in the research, SOFTSWISS partners also highlighted the top 3 most important functional characteristics of the game aggregator:
- Stable access to games
- Fast response to unscheduled malfunctions
- Experienced integration support and further support from the game aggregator team
In addition, clients noted that they received “timely communication about the changes in the API” and were promptly notified about new “API technical opportunities”.
SOFTSWISS overview
The results of the survey showed that 90% of Game Aggregator clients are satisfied with the products they use from SOFTSWISS. They pointed out that the most significant characteristics they considered when choosing SOFTSWISS were:
- Prompt and quality communication at different stages of the joint work
- Variety of games
- Flexible terms of service
- Easy integration process
These characteristics are in line with what SOFTSWISS aims to deliver to clients. This convergence allows us to say that SOFTSWISS meets the key expectations of industry players. The status of the company as a reliable partner is also confirmed by the fact that customers use several SOFTSWISS products at the same time. Along with the Game Aggregator, SOFTSWISS partners most often purchase the affiliate management platform Affilka. 55% of SOFTSWISS Game Aggregator clients have integrated the affiliate tracking software and are highly satisfied with it.
Client Opinion: Game Aggregator Characteristics
As reported in the research, the overall satisfaction index of the SOFTSWISS Game Aggregator is 8.2 which is an excellent result. Such a high level of client satisfaction demonstrates SOFTSWISS’ focus on meeting client needs and providing top service that is efficient and appreciated by partners. The SOFTSWISS Game Aggregator received a high score for each of the crucial characteristics which were pointed out by the industry players in terms of choosing this kind of product (on a scale of 1-10, where 1 is the least important and 10 is the most important):
- Stable access to games – 9.0
- Timely notifications about planned work – 9.0
- Quick response to unscheduled problems (notifications, solution speed) – 8.8
- High-level of integration support and further support from the Game Aggregator team – 8.5
It is worth noting that the SOFTSWISS Game Aggregator received the highest score for the most significant feature for clients, namely, stable access to games.
When examining the survey results related to the level of service support, the numbers display that client service is higher than that of competitors, which is an essential achievement for the team:
- SOFTSWISS – 7.9
- Competitors – 7.4
The most outstanding advantage of the SOFTSWISS client support is the high speed of request responses and a convenient helpdesk service.
“Such research is very helpful for understanding in which direction to move further to improve our performance. We are pleased to see that our partners highly appreciate our work. This inspires us to make the Game Aggregator even better. We strive to be a reliable partner for our clients and provide them with quality service,” commented Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.
Summarising the research, the most important reasons for choosing SOFTSWISS in general, and the Game Aggregator in particular, are a fast-growing content base, high-level client support, and prompt communication. The SOFTSWISS team notes that the results correspond to the brand positioning – being a reliable iGaming provider offering expert solutions and an excellent level of service. It is a vital conclusion in terms of evaluating not only a specific product but also the long-term strategy of the company.
“Ongoing work with clients and studying their needs is one of the most important tasks that the marketing department sets. Understanding the customer allows us to create innovative products, as well as to adapt and develop customer service to the highest level. And, of course, we are glad that the results of this study give us not only valuable insights but also show high satisfaction with both our products and service. More and more factors indicate that SOFTSWISS work standards are becoming the benchmark in the industry”, highlighted Valentina Bagniya, Chief Marketing Officer at SOFTSWISS.
About SOFTSWISS
SOFTSWISS is a widely-acclaimed iGaming expert supplying certified software solutions for managing gambling operations. The company has an international team, which counts 1000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, providing one-stop-shop iGaming solutions. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Compliance Updates
Oddsgate earns key ISO 37001 and ISO 37301 certifications

Oddsgate adds ISO 37001 and ISO 37301 to its certification portfolio, reinforcing its long-term strategy for integrity, trusted growth, and positioning as an ethical tech partner.
In a sector where regulatory evolution is constant and reputational risk travels fast, certifications alone are not the story, but the mindset behind them is. While new ISO achievements might go unnoticed by those accustomed to industry headlines, the recent ISO 37001 (Anti-Bribery Management) and ISO 37301 (Compliance Management) certifications obtained by Oddsgate represent more than procedural victories. They mark a conscious, strategic reinforcement of the company’s internal culture and operational DNA.
Rather than responding reactively to compliance demands, Oddsgate continues to build a structure where ethics, transparency, and control are not just safeguards but enablers of trust and performance. These certifications confirm that the company doesn’t just meet international standards, it anticipates them, translating complex regulatory requirements into clear, measurable practices across its platform and business model.
“Our pursuit of these certifications was not driven by obligation, but by conviction. At Oddsgate, we view compliance as a catalyst, not a constraint. It enables our partners to grow securely and gives regulators and stakeholders something that has become a competitive asset: trust”, according to Tiago Almeida, Oddsgate’s CEO.
The ISO 37001 certification focuses on implementing a preventive and responsive anti-bribery management system. It covers a full spectrum of practices, from due diligence and risk assessment to internal audits, training, and whistleblowing mechanisms. It applies to both active and passive bribery and is compatible with other management systems already adopted by the company, such as ISO 9001 (Quality), ISO 27001 (Information Security), and ISO 22301 (Business Continuity).
ISO 37301, meanwhile, raises the bar for how organization’s structure and monitor compliance at scale. Unlike its predecessor, ISO 19600, which served only as a guideline, ISO 37301 is a certifiable standard. It evaluates how a company maps its legal and regulatory obligations, integrates ethical conduct into its operations, and engages leadership in continuous improvement and governance. This includes everything from contractual commitments to internal codes of ethics and industry-specific requirements.
These certifications serve a dual function: mitigate legal and reputational risks while unlocking new value through stronger partnerships, regulatory credibility, and long-term operational resilience.
“More than responding to what’s expected, we believe in building systems that anticipate and adapt,” adds Tiago Almeida. “Compliance, when treated as strategy, can attract the right partners, generate business stability, and protect innovation from unnecessary risk.”
Oddsgate’s compliance architecture is not an isolated layer but is deeply integrated with its platform offering and customer experience. From onboarding new operators to processing data securely and managing affiliate networks, the company has developed internal controls that scale with client growth while respecting local and international regulations.
As global markets mature and enforcement becomes more sophisticated, Oddsgate positions itself as a technology provider and an operational ally capable of helping its clients confidently navigate complex compliance landscapes.
The post Oddsgate earns key ISO 37001 and ISO 37301 certifications appeared first on European Gaming Industry News.
Compliance Updates
Vixio Wins Best Regulatory Intelligence Solution at RegTech Insight Awards Europe 2025

Vixio, a leading provider of regulatory intelligence solutions, is proud to announce that it has been named Best Regulatory Intelligence Solution at the RegTech Insight Awards Europe 2025.
Organised by the A-Team Group, the RegTech Insight Awards celebrate excellence in regulatory technology across the financial services industry. Winners are selected through votes cast by members of the RegTech Insight community, representing a diverse range of financial institutions, compliance professionals, and industry experts.
“This award is especially meaningful because it was decided by the people who use and trust our solutions every day,” said Mike Woolfrey, CEO, Vixio. “We are incredibly grateful to our clients, partners, and community for their continued support. This recognition reinforces our mission to equip businesses with the tools and insight they need to navigate today’s complex regulatory landscape with confidence.”
As market leaders in regulatory intelligence since 2006, Vixio’s regulatory intelligence platform provides actionable, real-time updates and in-depth analysis to help organisations stay ahead of shifting regulations, manage compliance risk, and make informed decisions.
Compliance teams find themselves in an increasingly challenging environment, facing an unprecedented level of regulatory change and growing enforcement from regulators. Thus, they can no longer rely on manual research to stay ahead of the curve – that’s why they partner with Vixio.
While rules differ from one jurisdiction to the next and for each product or service, Vixio provides comprehensive, time-sensitive and actionable intelligence in 180+ jurisdictions globally to make compliance a competitive advantage.
In April 2025, Vixio also announced the expansion of its platform with Vixio Workspace, an innovative new tool that turns Vixio’s regulatory intelligence into actionable steps to help clients simplify tackling regulatory change and market expansion. Vixio Workspace enhances Vixio’s current RegTech platform by offering task management, checklists, and a real-time dashboard to track implementation and provide an auditable trail for attestation.
Vixio’s innovative offering has also recently been awarded Best RegTech Solution at the MPE Awards 2025 and Best RegTech Platform at the FinTech Breakthrough Awards 2025.
The post Vixio Wins Best Regulatory Intelligence Solution at RegTech Insight Awards Europe 2025 appeared first on European Gaming Industry News.
Asia
BETER to Exhibit at SiGMA Asia

BETER, the award-winning provider of fast betting content, data, and live streaming for esports and sports, will showcase its full suite of products at SiGMA Asia, which will take place in Manila, the Philippines, from June 2 to 4. The exhibition will draw over 20,000 delegates, including 450+ exhibitors and sponsors.
BETER will welcome attendees at stand 2085, presenting its newest products for esports and sports.
BETER’s proprietary ESportsBattle tournaments deliver non-stop betting action across popular titles such as eFootball, eBasketball, and eHockey, totaling more than 35,000 events per month. The portfolio has recently expanded to include eCricket and eTennis, and attendees will get an exclusive first look at additional new disciplines.
BETER’s sports content includes its world-renowned Setka Cup table tennis tournaments and BSKT Cup basketball league. The company will also showcase its latest sports additions, including a cricket series, the GTR Cup tennis tournaments, and proprietary Padel tennis tournaments. Collectively, these three new offerings will total over 3,000 sports matches per month.
In total, bettors can now wager on 50,000+ of BETER’s fast-paced esports and sports events each month, with up to 50 markets per event and an average operator margin of 7.5%+. All matches feature 24/7 live streaming, real-time data, and odds.
BETER will also showcase its Esports Odds Feed, which provides market-leading odds across 450+ tournaments globally, covering 40,000+ live and pre-match events annually. Additionally, delegates can explore BETER’s upgraded iFrame and Managed Trading Services, as well as its advanced Esports Widgets, developed through a data partnership with GRID.
BETER’s industry impact is further underscored by its shortlisting in three categories at the SiGMA Asia Awards: Best Esports Provider, Best Sportsbook Provider, and Most Innovative Sportsbook Feature.
Gal Ehrlich, CEO of BETER, commented: “We’re excited to attend SiGMA Asia and to showcase our esports and sports products. Asia is one of the fastest-growing betting markets, where players seek high-speed, engaging experiences—exactly what we deliver.
“We’re already a go-to provider of in-demand content worldwide, with a growing list of operator partners. We look forward to welcoming delegates to our stand and giving them a firsthand look at our thrilling offerings.”
Chuck Robinson, CRO at BETER, added: “We provide premium fast betting content with 24/7 live streaming and data with a sustained margin retention of 7.5%+ while our commitment to integrity means just 0.01% of matches are flagged for suspicious activity.
“That’s why operators turn to BETER—to deliver next-gen betting experiences across esports and sports. We’re eager to showcase our comprehensive offering to the SiGMA Asia audience.”
The post BETER to Exhibit at SiGMA Asia appeared first on European Gaming Industry News.
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