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Gaming glitch: UK gaming industry hit by skills shortage as applications to creative courses down 20% in last decade

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Following higher education funding cuts of 50%, falling applicant numbers for creative courses at UK universities have caused a skills shortage. Experts highlight an increasing reliance on international students to plug the creative skills gap.

The UK could be facing a creativity deficit, with 20% fewer applications for arts and design courses at UK universities in the last decade. In the last five years alone, there has been a 12% drop.

These courses play a key role in providing talent to creative industries, including gaming, fashion, film, photography and music, among others.

The greatest contributors to the decline are falling numbers of UK and EU applicants. Domestic applications are down 25% in 10 years, while EU applications have halved since Brexit.

By contrast, the amount of non-EU applicants for creative arts and design courses in the UK has more than doubled in the last 10 years. In the last five years, it has risen by 44%. Around one in six applications for UK creative courses now come from non-UK citizens.

The data was collected from UCAS through a freedom of information request, by high-resolution design textures specialists Ultra High Resolution. The findings show applicant numbers and diversity in demographics for all creative arts and design courses at UK universities.

Recent reports suggest that the booming UK film industry and related sectors will have 40,000 vacancies by 2025, with a severe skills shortage looming on the horizon.

A ripple effect

The UK government slashed higher education funding for art and design courses across England by 50% this academic year.

This prompted a wave of criticism that the cuts misunderstood art’s role in society, and predictions that the impacts would ripple across the economy. Industries that rely upon both technical and creative skills are reporting skills shortages post-Brexit.

The pandemic, a surge in games’ popularity and Brexit have caused a labour shortage in the gaming industry, which used to rely heavily upon EU talent. There’s a demand for those with animation, design and writing skills in the UK games market, which is more than double the size it was 10 years ago.

Meanwhile, the fashion industry – the UK’s largest creative industry – which is worth £35 billion a year, has warned of severe talent shortages, with EU workers leaving gaps post-Brexit. Architecture is facing a similar challenge: the RIBA’s Future Trends survey reports that one in five practices are struggling to recruit.

David Lineton, a still life photographer who heads up the digital specialist team at Ultra High Resolution, said:

“During the pandemic, we’ve seen the arts suffer greatly, with lockdowns keeping people away from galleries, cinemas and theatres. And funding has been another huge issue, with those in the industry sometimes struggling for their incomes, making the field more competitive than ever.

“What’s pleasing though, is that the UK’s international reputation for the creative industries is still shining through. And as the UK scene becomes even more diverse, we’re sure to see a truly vibrant industry emerge from the pandemic.”

Ste Bergin, film producer and lecturer on the film production course at the University of Salford, said:

“When George Osborne was Chancellor of the Exchequer, he brought in some major tax incentives for productions to shoot in the UK. This allowed the UK to grow further as a cultural powerhouse – and students want to study in that kind of environment as it simply may not exist at home. More international talent moving to the UK means that more art is created here, and we are more financially incentivised as a country to fund that talent’s art.”

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Aviatrix expands in Brazil with Flutter brand Betnacional

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Aviatrix has strengthened its position in Brazil after going live with Betnacional, one of the country’s leading online betting and gaming brands, and part of Flutter Entertainment.

The partnership brings Aviatrix’s classic crash game, which has rapidly become a fan favourite in Brazil, to Betnacional players for the first time.

Frederico Cunha, Head of Games at Flutter Brazil, said: “Our strategy is centered on building a gaming portfolio that reflects the evolving preferences of Brazilian players. By continuously introducing innovative and high-quality content, we strengthen the overall player experience and reinforce Betnacional’s position as one of Brazil’s leading entertainment platforms. The addition of Aviatrix is another step in delivering on that commitment”.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Brazil continues to be one of the most important markets for Aviatrix, and going live with Betnacional is a major milestone for us. Betnacional is one of the leading brands in the country and this partnership is a strong endorsement of the momentum Aviatrix is building in Brazil. We are excited to bring Aviatrix to even more players in the country.”

The launch with Betnacional marks another major step in Aviatrix’s Brazilian expansion, following the company’s certification for Brazil’s federal regulated market. To find out more, please visit: www.aviatrix.bet.

The post Aviatrix expands in Brazil with Flutter brand Betnacional appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alisa Shestovskaya Partnership Manager at Wicked Games

Blokotech adds Wicked Games slots in new content deal

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Blokotech has signed a content partnership with Wicked Games to distribute the studio’s casino titles across Blokotech’s operator network.

Under the agreement, a selection of Wicked Games’ “top-performing titles” will be made available through Blokotech, with additional releases expected as the collaboration expands. Financial terms and a launch timetable were not disclosed.

Blokotech said it powers a portfolio of operators across Latin America. The deal supports Wicked Games’ regional growth plans, targeting both regulated and emerging Latin American markets.

Blokotech Casino Partnership Manager, Cristian Tonanti, said: “We’re always looking to bring high-quality, differentiated content to our operator partners, and Wicked Games certainly fits that bill. We’re confident the portfolio will perform strongly across our network and provide our partners with another compelling content offering for their players.”

Alisa Shestovskaya, Partnership Manager at Wicked Games, said: “Our partnership with Blokotech represents another exciting milestone in Wicked Games’ expansion across Latin America. Blokotech has built an impressive operator network and has become a trusted technology partner in the region. We’re excited to make our games available through the platform and look forward to working closely with the Blokotech team to drive growth within multiple markets.”

The post Blokotech adds Wicked Games slots in new content deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Blokotech signs Wicked Games content deal for Latin America operator network

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Blokotech has signed a content partnership with casino games studio Wicked Games, expanding the supplier’s offering across Blokotech’s operator network in Latin America.

Announced Tuesday 14th July 2026, the agreement will see a selection of Wicked Games’ titles made available through Blokotech, with additional releases to follow as the collaboration expands.

Blokotech said it supports a growing portfolio of operators across Latin America, providing technology solutions and market expertise. For Wicked Games, the deal is positioned as part of its regional growth strategy, aimed at increasing distribution across regulated and emerging markets in the region.

Blokotech Casino Partnership Manager, Cristian Tonanti, said: “We’re always looking to bring high-quality, differentiated content to our operator partners, and Wicked Games certainly fits that bill. We’re confident the portfolio will perform strongly across our network and provide our partners with another compelling content offering for their players.”

Alisa Shestovskaya, Partnership Manager at Wicked Games, added: “Our partnership with Blokotech represents another exciting milestone in Wicked Games’ expansion across Latin America. Blokotech has built an impressive operator network and has become a trusted technology partner in the region. We’re excited to make our games available through the platform and look forward to working closely with the Blokotech team to drive growth within multiple markets.”

The post Blokotech signs Wicked Games content deal for Latin America operator network appeared first on Americas iGaming & Sports Betting News.

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