Canada
GARY VAYNERCHUK ANNOUNCES THE 5s AS MAJOR LEAGUE PICKLEBALL TEAM NAME; ANNOUNCES RYAN HARWOOD AS THE 5s GENERAL MANAGER AND UNVEILS THE 5s LOGO
Gary Vaynerchuk, recently announced as a new Major League Pickleball (MLP), Team Owner, has confirmed his MLP team name as The 5s, a homage to Gary’s favorite number. Additionally, Vaynerchuk has confirmed Ryan Harwood as General Manager (GM) of The 5s. Harwood, a former Division 1 Player / Captain for University of Pennsylvania’s men’s tennis team, is the current CEO of Gallery Media Group and Founder of PureWow and ONE37pm. Harwood will lead The 5s as they take part in MLP’s 2022 Draft and MLP competitions throughout the forthcoming season, the first of which will take place at Dreamland, Dripping Springs, Texas, from June 3 – 5, 2022. Vaynerchuk has also unveiled the official logo of The 5s, featuring Competitive Clown, one of the recently unveiled 15 new VeeFriends Series 2 characters.
“The 5s are going to be the most exciting team in pro pickleball, and I’m proud to have the opportunity to lead our team as we set about our first season in MLP,” commented Ryan Harwood. “As the whole of the USA is finding out, pickleball is the sport for our age, and when you see it at pro level, you know why the men and women who are competing at the top of the sport are the superstar athletes of the future. Our job at The 5s is to give our team the best possible chance of winning MLP events, and to help make them household names. It’s an exciting challenge, one we’re all hyped about getting started on, kicking off with the Draft at the end of May.”
“5 means the world to me in the context of sports as it was the first jersey number I received and wore when I came to the US.,” explained Vaynerchuk. “My mom knitted that jersey for me, and the number 5 has always been my favorite ever since. Now it’s on our MLP team and in our logo, alongside Competitive Clown, and I couldn’t be more proud to have that number, that means so much to me, as our team name.
“Ryan and I have been business partners long enough for me to know The 5s is in the best possible hands with him as GM,” added Vaynerchuk. “We share a belief that pickleball can truly change lives – it’s a sport that engages people of all ages, and the athletes in our team are the hero figures that will inspire generations to come. It’s also worth saying, we’re in this to win. Ryan and I are fiercely competitive people. I’m excited to see who we can bring into our team in the Draft, and how that group then goes out and performs when we start competition in June.”
The 2022 MLP Draft will be revealed on Saturday, May 28th in a livestream on MLP channels including MajorLeaguePickleball.net, MLP YouTube and Facebook. The Draft will set the teams for MLP’s first 2022 team competition, which will be held at Dreamland, Dripping Springs, Texas, from June 3 – June 5, in which 48 of the world’s best professional pickleball players, 24 women and 24 men, will compete to win the second-ever MLP competition, with the finals set to be exclusively televised on CBS Sports Network. The preceding rounds will also be livestreamed on MLP digital channels.
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Canada
Gaming Corps expands Entain deal with Ontario live and Alberta launch planned
Supplier content is already live on BetMGM in Ontario, with Party Casino & Sports Interaction lined up ahead of Alberta’s July iGaming opening.
Gaming Corps has expanded its partnership with Entain, extending distribution of its casino content across more Entain brands and markets, with Canada positioned as a key near-term focus.
The supplier went live with Entain’s joint venture BetMGM in Ontario in December 2025, followed by a wider Entain rollout in the province in March 2026. Gaming Corps and Entain are also preparing for Alberta’s regulated iGaming market opening in July, with Gaming Corps content “ready to go live from day one with BetMGM” and Party Casino & Sports Interaction to follow.
Outside Canada, Gaming Corps said it completed a full content launch in Brazil with Sportingbet and Betboo in May, and launched 3 Pigs of Olympus exclusively across Entain’s UK-facing Ladbrokes, Coral Gala and Foxy brands in June. The company also said additional launches are being prepared for Portugal, Spain and New Zealand.
The latest phase includes football-themed titles such as Penalty Champion, Goals to Glory: Football Fever and Goals to Glory: Instant Blitz, alongside the supplier’s 3 Pigs IP. Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “For Gaming Corps, this is a huge milestone. Entain is one of the biggest names in global gaming, so to see our relationship grow in this way is a clear sign of the trust, performance and commercial value we have built together.
“What makes this particularly exciting is the scale of the opportunity. This is not a single-brand launch or a one-market rollout. Entain is continuing to take Gaming Corps content into more territories, across more of its brands, and that says a lot about where we are as a business.
“We have worked hard to build a portfolio that gives major operators real flexibility, from high-performing IP to timely, event-led content and new game formats. To see that strategy being recognised by a partner of Entain’s calibre is incredibly rewarding, and we are very excited about what comes next.”
Obdulio Bacarese, Global Gaming Director at Entain, added: “Gaming Corps has been a valuable partner over the last four years. The strength of the relationship lies in how easily the content can be activated around different commercial priorities, from supporting new market entries to adding timely releases around key calendar moments. The studio understands the need for content that is flexible, relevant and easy to position locally, and we are pleased to continue building on the partnership.”
The post Gaming Corps expands Entain deal with Ontario live and Alberta launch planned appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Gaming Corps expands Entain partnership with major Canadian rollout
Gaming Corps, a publicly listed game development company based in Sweden, has expanded its partnership with Entain, one of the world’s largest sports betting and gaming groups, marking the latest phase of a relationship that began with the companies’ original partnership agreement in 2022 and now spans multiple Entain brands.
Canada is a major focus for the extended partnership. Gaming Corps went live with Entain’s Joint Venture, BetMGM in Ontario in December 2025, followed by a wider Entain rollout in the province in March 2026. Both are now preparing for the opening of Alberta’s regulated iGaming market in July, with the studio’s content ready to go live from day one with BetMGM and Party Casino & Sports Interaction following shortly after.
The partnership has also continued to grow internationally, with Gaming Corps completing a full content launch in Brazil with Sportingbet and Betboo in May of this year, followed by the exclusive launch of 3 Pigs of Olympus across Entain’s UK-facing Ladbrokes, Coral Gala and Foxy brands in June.
Additional market launches in Portugal, Spain and New Zealand are also being prepared.
The latest phase includes a mix of Gaming Corps’ most recognisable content, from football-themed titles such as Penalty Champion, Goals to Glory: Football Fever and Goals to Glory: Instant Blitz, to the studio’s high-performing 3 Pigs IP.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “For Gaming Corps, this is a huge milestone. Entain is one of the biggest names in global gaming, so to see our relationship grow in this way is a clear sign of the trust, performance and commercial value we have built together.
“What makes this particularly exciting is the scale of the opportunity. This is not a single-brand launch or a one-market rollout. Entain is continuing to take Gaming Corps content into more territories, across more of its brands, and that says a lot about where we are as a business.
“We have worked hard to build a portfolio that gives major operators real flexibility, from high-performing IP to timely, event-led content and new game formats. To see that strategy being recognised by a partner of Entain’s calibre is incredibly rewarding, and we are very excited about what comes next.”
Obdulio Bacarese, Global Gaming Director at Entain, added: “Gaming Corps has been a valuable partner over the last four years. The strength of the relationship lies in how easily the content can be activated around different commercial priorities, from supporting new market entries to adding timely releases around key calendar moments. The studio understands the need for content that is flexible, relevant and easy to position locally, and we are pleased to continue building on the partnership.”
The post Gaming Corps expands Entain partnership with major Canadian rollout appeared first on Americas iGaming & Sports Betting News.
BetMGM
Gaming Corps expands Entain partnership with major Canadian rollout
Gaming Corps, a publicly listed game development company based in Sweden, has expanded its partnership with Entain, one of the world’s largest sports betting and gaming groups, marking the latest phase of a relationship that began with the companies’ original partnership agreement in 2022 and now spans multiple Entain brands.
Canada is a major focus for the extended partnership. Gaming Corps went live with Entain’s Joint Venture, BetMGM in Ontario in December 2025, followed by a wider Entain rollout in the province in March 2026. Both are now preparing for the opening of Alberta’s regulated iGaming market in July, with the studio’s content ready to go live from day one with BetMGM and Party Casino & Sports Interaction following shortly after.
The partnership has also continued to grow internationally, with Gaming Corps completing a full content launch in Brazil with Sportingbet and Betboo in May of this year, followed by the exclusive launch of 3 Pigs of Olympus across Entain’s UK-facing Ladbrokes, Coral Gala and Foxy brands in June.
Additional market launches in Portugal, Spain and New Zealand are also being prepared.
The latest phase includes a mix of Gaming Corps’ most recognisable content, from football-themed titles such as Penalty Champion, Goals to Glory: Football Fever and Goals to Glory: Instant Blitz, to the studio’s high-performing 3 Pigs IP.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “For Gaming Corps, this is a huge milestone. Entain is one of the biggest names in global gaming, so to see our relationship grow in this way is a clear sign of the trust, performance and commercial value we have built together.
“What makes this particularly exciting is the scale of the opportunity. This is not a single-brand launch or a one-market rollout. Entain is continuing to take Gaming Corps content into more territories, across more of its brands, and that says a lot about where we are as a business.
“We have worked hard to build a portfolio that gives major operators real flexibility, from high-performing IP to timely, event-led content and new game formats. To see that strategy being recognised by a partner of Entain’s calibre is incredibly rewarding, and we are very excited about what comes next.”
Obdulio Bacarese, Global Gaming Director at Entain, added: “Gaming Corps has been a valuable partner over the last four years. The strength of the relationship lies in how easily the content can be activated around different commercial priorities, from supporting new market entries to adding timely releases around key calendar moments. The studio understands the need for content that is flexible, relevant and easy to position locally, and we are pleased to continue building on the partnership.”
The post Gaming Corps expands Entain partnership with major Canadian rollout appeared first on Americas iGaming & Sports Betting News.
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