Altenar

The Sports Betting New-Wave Continues As Vinnare Group Adopts Altenar’s Sportsbook Software in Colombia

Published

4 years ago

April 4, 2022

Moving into the world of Esports betting, the Colombian market is searching for new ways to adapt to the up and coming market that is currently in its infancy.

As the move from classical online gambling shifts towards e-football (soccer), virtual gaming and generally, Esports, it’s no wonder that companies in Colombia are looking to join forces with Altenar’s state-of-the-art sportsbook software that offers gamers, bettors and operators an opportunity to access the new-wave of online gambling: Esports.

This partnership and melding of minds between Altenar and Vinnare Group is new, however, Vinnare Group has been operating in Colombia since 2019, meaning that they have a vast scope and understanding of the Colombian market and the demands of the customers in the region.

Could this be one of the main reasons why Vinnare Group chose Altenar, the sportsbook software provider, as their go-to sports betting professionals?

Let’s take a look …

Vinnare Group: A Bet To Back

As Vinnare Group and Altenar celebrate their recent partnership it seems only right to understand what Altenar offered the provider after such a lengthy stint without their sportsbook software.

This choice could have been attributed to a number of factors, from Altenar having access to several data providers, a customisable back office and front-end layer, the use of widgets, and access to AI technologies through Oddin which offers a host of Esports betting capabilities.

Oddin recently partnered with Altenar adding Esports to Altenar’s already highly-successful sportsbook. This partnership means that companies like Vinnare Group can offer their customers a breadth of entertainment that’s moving with the times and is able to offer something beyond classical sports betting.

Amidst the success of adopting Altenar’s software, Vinnare Group might open the eyes of many other operators in Colombia, and the world, as a greater shift towards Esports betting grows in numbers and popularity.

Vinnare Group have expressed their reasons behind their sportsbook provider choice, where a spokesperson said, ‘for us Altenar have the high knowledge, know-how, experience and most importantly: innovation to achieve any goal in a regulated market.’

The flattery of Altenar extended to ‘the risk management with Altenar is superb and allows us to make efforts in other departments of the company in order to improve our brand. The work from both companies is very clear and with a high-importance on supporting each other’

Altenar – A Look To The Future

As Esports grows in infamy the forward-thinking minds behind Altenar’s growing success understand that the new-wave of sports betting is here to stay and is adapting what sports content they offer to operators and customers alike.

In doing this, and proving to be a reliable source for data, content and experience, the team behind Altenar’s software are demonstrating why they’re where stability meets flexibility and this has driven many online operators to Altenar’s figurative front doors.

An adaptable sportsbook software and provider might be the key to success in this relatively new-found interest in Esports betting that is slowly but surely growing in popularity around the world.

After all, it’s always best to have a trained professional at the helm of these endeavours and that’s why Vinnare Group, Altenar and Oddin make the perfect sports betting trio amidst the industry’s new-wave.

You can learn more about Altenar from their website and by requesting a demo, to see why stability meeting flexibility just might be the key to your success.

In the words of the sportsbook software provider … Let’s talk!

Altenar

Altenar to Showcase UK-Focused Sportsbook Solutions at iGB L!VE London 2026

Published

2 weeks ago

June 25, 2026

Wladimir P.

altenar-to-showcase-uk-focused-sportsbook-solutions-at-igb-l!ve-london-2026

Leading sportsbook provider Altenar will attend iGB L!VE London 2026 to meet with industry stakeholders and discuss the challenges and opportunities shaping one of the world’s most mature and competitive regulated gambling jurisdictions.

According to the latest data published by the UK Gambling Commission, online real-event betting generated £530 million in Gross Gambling Yield (GGY) during Q4 2025, underlining the scale of the UK’s regulated sports betting sector and the ongoing demand for high-performance sportsbook products.

Against this backdrop, operators are under increasing pressure to differentiate their offering, maximise player lifetime value, and remain fully compliant with evolving regulatory requirements.

Altenar’s sportsbook is designed to address these challenges through flexible technology, advanced trading capabilities, localisation tools, and a comprehensive suite of engagement and retention features.

The platform enables operators to launch and scale efficiently while delivering tailored betting experiences that resonate with UK audiences.

Giannis Papakonstantinou, Account Management Director at Altenar, said:

“The challenge in the UK is no longer simply entering the market. Operators need to acquire players efficiently, retain them for longer, and remain fully compliant in an increasingly demanding regulatory environment. Our role is to provide the technology, flexibility, and operational expertise that help partners achieve exactly that.

“Every operator faces different challenges, whether that’s managing multiple brands, improving sportsbook engagement, or creating stronger connections between casino and sports betting. At Altenar, we work closely with our partners to deliver solutions that support sustainable growth and long-term success.”

Altenar recently published a case study with L&L Europe, a UK-focused multi-brand operator, demonstrating how a scalable sportsbook strategy helped support rapid growth across its portfolio.

Altenar’s sales, account management, and senior leadership teams will be available at the expo. Attendees are invited to book a meeting with the Altenar team and visit stand P65 to discuss how operators can strengthen their position in today’s highly competitive UK market.

The post Altenar to Showcase UK-Focused Sportsbook Solutions at iGB L!VE London 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Altenar

Altenar to Showcase UK-Focused Sportsbook Solutions at iGB L!VE London 2026

Published

2 weeks ago

June 25, 2026

GamingAmericas.com

Against this backdrop, operators are under increasing pressure to differentiate their offering, maximise player lifetime value, and remain fully compliant with evolving regulatory requirements.

The platform enables operators to launch and scale efficiently while delivering tailored betting experiences that resonate with UK audiences.

Giannis Papakonstantinou, Account Management Director at Altenar, said:

Altenar recently published a case study with L&L Europe, a UK-focused multi-brand operator, demonstrating how a scalable sportsbook strategy helped support rapid growth across its portfolio.

The post Altenar to Showcase UK-Focused Sportsbook Solutions at iGB L!VE London 2026 appeared first on Americas iGaming & Sports Betting News.

Altenar

Logrand partners with Altenar to launch enhanced omni-channel sportsbook experience

Published

2 weeks ago

June 23, 2026

Wladimir P.

logrand-partners-with-altenar-to-launch-enhanced-omni-channel-sportsbook-experience

Altenar, a leading sportsbook provider, has partnered with Logrand Entertainment Group, one of Mexico’s most established and respected casino operators, to deliver its complete sportsbook solution across the operator’s online and retail channels.

Through the agreement, Altenar will deliver a fully-integrated sportsbook experience designed specifically for omni-channel operations. The solution will be deployed across Logrand’s digital brands, jubilee.mx and vivento.mx, while also being integrated directly into the retail environments of its casino venues in cooperation with Calimaco’s platform.

The partnership will enable Logrand to offer a seamless and consistent betting experience wherever players choose to engage.

Recognised for delivering premium entertainment experiences across both land-based and digital channels, Logrand continues to strengthen its position in Mexico’s competitive gaming landscape through strategic technology partnerships and a customer-first approach.

Altenar’s flexible and scalable sportsbook technology will support Logrand’s ambitions with advanced trading capabilities, localisation features, and a platform built to meet the evolving expectations of sports bettors in the Mexican market.

Diego Salas, Sales Director at Altenar, said:

“We are delighted to partner with Logrand. This agreement reflects Altenar’s commitment to delivering market-leading sportsbook technology tailored to local player expectations and operational requirements.

“By bringing our complete omni-channel sportsbook solution to both online and retail environments, we look forward to helping Logrand create an engaging sports betting experience and supporting its continued growth in Mexico.”

Eduardo Peláez, Online Operations Director at Logrand Entertainment Group, added:

“Our players don’t separate ‘retail’ from ‘digital’ the way the industry does — they expect their casino and their sportsbook to recognise them, follow them, and behave the same way regardless of where they are sitting. This partnership with Altenar is how we deliver on that expectation. One sportsbook, one player view, one product running across jubilee.mx, vivento.mx, and our retail venues through Calimaco’s integration.

Choosing Altenar was a long-term decision. We needed a partner with the localisation depth and the technical reach to support Logrand at the scale we are planning for the next phase of growth in Mexico.”

Gerardo González, Sportsbook Manager at Logrand Entertainment Group, added:

“We chose Altenar because we know the local market and we know what our players need. We weren’t just looking for another supplier – we were looking for the right one. With jubilee.mx and vivento.mx, Logrand is stepping up to compete head-on in the Mexican sports betting market, and we are doing it with the right platform to win.”

The partnership further reinforces Altenar’s growing footprint across Latin America and highlights the provider’s ability to deliver adaptable, high-performance sportsbook solutions that help operators expand across both digital and retail channels.

About Altenar

Founded in 2011, Altenar is a leading turnkey sportsbook provider committed to meeting the unique needs of its clients. Renowned for its flexibility and customer-centric approach, Altenar specialises in customising solutions to new markets, audiences, and requirements. With a focus on building enduring partnerships, Altenar aims to be the most partner-oriented iGaming software provider in the industry.

www.altenar.com.

About Logrand Entertainment Group

Logrand is one of Mexico’s most established and respected casino operators, recognised for delivering premium entertainment experiences across both land-based venues and digital platforms. Through continued investment in innovation and customer experience, the company continues to expand its presence in Mexico’s gaming and sports betting market.

The post Logrand partners with Altenar to launch enhanced omni-channel sportsbook experience appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.