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Sharmilee Daru PR launches gaming division, ‘4WD Gaming’ to lead brands targeting sector growth

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The first of its kind, 4WD Gaming will focus on PR & marketing for Indian as well as international brands across all categories of gaming 

Sharmilee Daru PR, known for its contribution in the gaming space, most notably with Nazara Technologies Ltd., today announced the launch of its new specialized gaming division, 4WD Gaming to address the growing demand in the Indian gaming ecosystem. It will exclusively focus on gaming PR and marketing services for Indian and international brands. 4WD Gaming will encompass all categories of gaming and extend its services to brands in the space of content, talent management, esports, gamified education, game development, publishing, fantasy sports, skill based and real money gaming, Web3 & blockchain among others.

Sharmilee Daru PR has been a pioneer and worked with multiple gaming brands over the years, assisting them in navigating the market and media space. With a proficient set of people running it, the new division will be solely dedicated to the rising gaming industry. Apart from Nazara Technologies Ltd., the team’s portfolio consists of various gaming brands and IPs including Nextwave Multimedia of World Cricket Championship fame, Evenbet Gaming, HalaPlay, Trinity Gaming India, Sportskeeda and Nordanvind Investment Ltd. among others.

4WD Gaming aims to successfully launch brands and strengthen their presence in the existing gaming market. It will strategically ground brands by offering both tactical and long term communication strategies along with solid execution aimed at desired perception. 4WD Gaming will look to impact the bottom line, while adding value to companies, products and services. The offerings will include public relations, marketing, content & copywriting, creators, digital gaming events and more.

Given the exponential growth rate predicted at $5 billion by 2025* for the mobile gaming industry Sharmilee Daru, Founder, 4WD Gaming says, “It is thrilling to see so many innovative companies launching their new technology and gaming brands in the Indian gaming ecosystem. These companies are instrumental to the growth and mainstreaming of the industry and we at 4WD Gaming will help in the effective delivery of their brand ethos and consolidate their position in the rapidly growing ecosystem.”

Given the expected surge and potential opportunities the Indian industry holds, she further adds, “This seemed like the perfect time to launch the specialized division and we are excited to partner brands and deliver new experiences to fans and stakeholders, driving innovation in gaming communication.”

The founder, Sharmilee Daru has more than two decades of experience in the communication space. She has been instrumental in creating successful brands by providing guidance, training and strategic direction. From consulting with big names of the industry like RIL and HUL to emerging gaming startups, her experience as a communication advisor with a sharp eye for detail and strong domain knowledge has culminated into the inception of 4WD Gaming.

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Spintec Introduces New Baccarat Side Bets at G2E Asia

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Spintec has successfully participated at this year’s G2E Asia. This year, Spintec’s focus was on innovation tailored for the Asian market. Their super popular Baccarat game was introduced with no less than eight side bets this year. The existing Lucky 6 was accompanied by Big and Small Lucky 6, Lucky 7, Big and Small Lucky 7, and Super Lucky 7. Their solution also features the latest side bets, recently approved in Macau: Pairs+, Monkey/No monkey, and 4/5/6 cards.

They also showed their flagship game Galactic Spin, which has received an extremely interesting upgrade this year. Spintec introduced a release which integrates no less than three roulette games: a classic version, a version with multipliers and Galactic Spin with free spins. All three are available to the player to choose from, but the choice is rarely simple as they are all extremely immersive and fun.

To support this dynamic playing environment, Spintec also premiered their MultiView game platform. It allows players to seamlessly display and participate in up to four different games simultaneously on a single screen, with the option to expand any game to full screen directly from the split view. Dipping in and out of different games has never been so simple and intuitive. A built-in lobby allows players to browse and filter available games by type and choose the one they like best. The MultiView platform currently supports roulette and baccarat, with other games coming soon. As a special mode of operation, the platform also features a fast-switching game functionality, specifically developed for multi-table baccarat.

Eye shaped roulette and dice had a debut in Asia at G2E and garnered a lot of attention. It accommodates up to 12 players engaging in three different games simultaneously: roulette, Sic Bo and craps. It delivers an exceptionally rich gameplay through a wide range of betting options. In this special edition it also featured Spintec’s flagship game Galactic Spin and Dragons Jackpot, the amazing three-level progressive jackpot.

The visitors at G2E Asia also had an opportunity to experience first-hand what Spintec’s dedicated tournament experience can do. Its player-focused design serves a single purpose: to keep players engaged for longer while sustaining the excitement and competitive spirit that tournaments are known for. It features a LED wall showcasing dynamic content for both players and spectators, presenting live information across individual roulette and baccarat games while supporting live, automated and virtual formats. Game graphics are tailored specially for LED walls, including a reimagined implementation for baccarat. The entire setup was extremely well received at the G2E, as these types of gaming experiences are becoming more and more popular across the globe.

The post Spintec Introduces New Baccarat Side Bets at G2E Asia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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EGT Digital wins Sportsbook Player Experience Innovation at SiGMA Asia Awards 2026

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Award cites engagement features in EGT Digital’s Sportsbook, including Jackpot Sport and an Early Payout Suite.

EGT Digital has won the Sportsbook Player Experience Innovation award at the SiGMA Asia Awards 2026, the company said.

According to EGT Digital, the award recognises engagement features built into its Sportsbook product, aimed at combining live betting, gamification and real-time rewards in a single user experience.

The company highlighted Jackpot Sport, which it describes as a progressive jackpot integrated into live betting. EGT Digital said qualifying in-play bets also act as entries into a jackpot pool.

EGT Digital also pointed to its Early Payout Suite, which it said enables selected bets to settle before full time in specific match scenarios. The company said these features sit alongside its integration models, personalisation tools and promotional mechanics.

The post EGT Digital wins Sportsbook Player Experience Innovation at SiGMA Asia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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EGT Brings High-Impact Asian-Themed Portfolio to SiGMA Asia 2026

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EGT is thrilled to announce that it will take part in SiGMA Asia 2026. The company will show its slot and ETG developments, created specifically for the Asian markets, which will be at the visitors’ disposal at booth 2318 on June 2nd and 3rd.

The main focus in EGT’s product selection will be the hit Asian-themed jackpots Zhao Cai Shuang Yu, Sheng Sheng Bu Xi and Cai Fu Tian Jiang. Standing out with eye-catching outlook, numerous attractive bonus features and highly engaging gameplay, they have already proved to be a preferred choice in many gaming venues around the world and will certainly attract the attention of local operators and players. The three jackpots will be presented in one of the most popular slot cabinet models from the General series – G 50 J2 Up.

The brand-new ETG multigame series Supreme, which recently made its official debut, will also be on display. Guests at the EGT booth will be able to try out two of the mixes included in it – Supreme Green Union and Supreme Wang Union. Featuring a vast library of top slot titles, roulette, Blackjack, Baccarat, and Keno, these multigames provide the perfect combination of innovation, high-end design, and great entertainment.

The ETG terminals S 32 T and the compact Standalone Automatic Roulette center G RSA will complement EGT’s display for the show, demonstrating their enormous flexibility and vast diversity of gaming options.

EGT Digital will also showcase its extensive portfolio of iGaming solutions, including wide array of in-house developed casino games and jackpots, as well as the modular platform X-Nave, which integrates Casino, CRM, Sportsbook, Payment Gateway, Bonus Hub, and an Aggregator with 20,000+ titles from 200+ providers.

“I am very glad that we will participate in this year’s SiGMA Asia,” shared Mariana Manchina, Director of EGT Philippines Corp. “For several years now, this exhibition has become one of the most important events in our calendar, with each year’s performance surpassing the results from the previous edition. I am confident that the 2026 show will continue this trend, bringing us many new contacts and expanded current partnerships, and once again solidifying our positions in the region. We also look forward to the SiGMA Asia Awards, where EGT is a finalist in the Best Land-Based Game Feature category.”

The post EGT Brings High-Impact Asian-Themed Portfolio to SiGMA Asia 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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