Asia
INOX joins hands with Esports Federation of India to popularize esports in India through big-screen video gaming experience in cinemas
India’s leading multiplex chain, INOX Leisure Ltd (INOX) and Esports Federation of India (ESFI) on Monday announced a first-of-its-kind partnership that will witness INOX providing a never-seen-before community viewing experience of Esports tournaments, that too on the big screens, for the fans, and provide required exposure to take the game to next level across the country. As exclusive Cinema Partner, INOX will host and promote ESFI tournaments across the country, which should help in building awareness and popularizing esports, besides offering world class cinemas as esports & video gaming venues in cities all over India.
INOX has been intrinsically supporting Indian sports through various collaborations, with the most notable being with their longstanding partnership with Indian Olympic Association. Now, with a goal to revolutionize Esports landscape in India, INOX & ESFI together aims to take esports to masses using INOX cinemas as venues for hosting esports tournaments, streaming of live tournaments, provide training opportunities and offer a talent scouting platform for future global events. More importantly, the partnership would introduce esports enthusiasts to the thrill of a live stadium amidst cheers and applause, while they compete in esports events professionally.
Commenting on this association, Alok Tandon, Chief Executive Officer, INOX Leisure Limited, said, “We are thrilled to bring the action of esports to the cinemas of INOX in collaboration with Esports Federation of India who has been working relentlessly to grow Indian esports and together, make esports, a mainstream sporting activity in India. Our cinemas are present at highly urbane and youth-centric locations servicing the entertainment needs of a predominantly young population in an unmatched ambience equipped with advanced cinema technology. We believe, this advantage, coupled with all our marketing capabilities, will help us popularize esports at a much faster pace in our country. With esports gaining global significance, there cannot be a better time for us to fulfil this responsibility. With this association, we will build more esports IPs and who knows with our initiatives we can unearth a Neeraj Chopra or Abhinav Bindra in esports for our country.”
Alongside Alok Tandon, Vinod Tiwari, President, Esports Federation of India & Director Olympic Council of Asia – NOC & International Relations and Mr Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF) were present at the event along with India’s first & only Esports medalists at the previous Asian Games 2018, Hearthstone player Tirth Mehta, who joined virtually from Bhuj.
For any sport, experience of watching esports tournaments on big screen is enthralling and engaging. This is an opportunity that will help our esports teams and athletes to build and expand their fan base and create scope for more conversations around esports. ESFI is excited about this partnership, as this will also be a concrete step towards taking esports to grassroots, inspire people and give them a platform to showcase their talent. The exclusive partnership comes at a very right time when Asian Games is scheduled in the month of September and ESFI will soon launch “AESF’s Road to Asian Games” to select the national esports contingent of our country. This partnership will see both ESFI & INOX together nurturing and developing the Indian esports talent pool where in ESFI will bring in more partners to further strengthen this objective and create a robust and thriving esports ecosystem, said Mr Vinod Tiwari, President, Esports Federation of India & Director, Olympic Council of Asia – NOC & International Relations.
As per the E&Y Report titled Esports In India, published in June 2021, India currently has more than 1,50,000 professional esports players that has generated a viewership of 17 million people across 14 broadcast platforms, and the forecast is to have 1.5 million professional players with 85 million viewership from 20+ broadcasters by FY2025.
Tirth Mehta, India’s first & only esports medalist at the Asian Games 2018 in Jakarta said, “I believe every sport needs to have good training facilities, awareness, popularity, and support to make it prosper, and ESFI’s partnership with INOX is a progressive step towards a brighter future. I am also confident that such partnerships will happen in the future too. I hope this partnership will inspire many esports athletes who have been working hard to represent India and win medals for the country.”
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PG Soft, the world-class digital mobile games company, has been confirmed as the Title Sponsor of Global Game Connect 2026 (GGC), which will take place from 16–17 March 2026 at the prestigious Cinnamon Life venue in Sri Lanka.
Organised by HUIDU, Global Game Connect has quickly established itself as a key event within the iGaming industry. The conference brings together global leaders from across the sector, including platforms, operators, API integration providers, payment solution suppliers, and compliance specialists.
The sponsorship highlights PG Soft’s ongoing investment in emerging markets and its commitment to supporting the development of the industry at a regional level. With Sri Lanka identified as a strategic expansion market in 2026, the partnership strengthens the company’s brand presence while contributing to the continued growth of the country’s iGaming ecosystem.
As part of the agreement, PG Soft will receive prominent brand visibility throughout the event, including across promotional materials, exhibition entrance archway displays, and the registration area. The sponsorship also includes a comprehensive HUIDU advertising package, covering membership promotion, press exposure, and targeted digital marketing support.
Spanning two days, Global Game Connect 2026 will feature a forward-looking conference agenda covering a range of key industry topics. Discussions will explore emerging market trends, growth strategies, player data and analytics, regulatory compliance, as well as the evolving role of blockchain technology and artificial intelligence within modern gaming ecosystems.
A PG Soft spokesperson said:
“Global Game Connect 2026 provides an ideal platform to encourage meaningful discussions around innovation, regulation, and the future of the iGaming industry. Sri Lanka is becoming increasingly important as a regional iGaming hub, and we’re proud to support the event alongside HUIDU.”
The post PG Soft revealed as Title Sponsor for Global Game Connect 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GodLike Esports star Sharkshe has revealed her newly upgraded gaming room, created in partnership with Red Bull to deliver a premium streaming and content production setup.
Sharkshe, one of India’s leading female gaming creators, boasts over 500,000 YouTube subscribers and is known for her lifestyle content and livestreams featuring games like Battlegrounds Mobile India (BGMI).
The revamped room is designed to elevate both her streaming and content creation. It features moveable custom studio lights for flexible shooting angles, allowing Sharkshe to produce a variety of content without leaving her room.
Red Bull branding is integrated throughout the setup, including a Red Bull cooler, custom can holders, and a mesh wall for hanging memorabilia and personal items. The layout doubles as a fully functional content studio.
The upgraded space will now serve as Sharkshe’s central hub for livestreams, videos, and other creative content, enhancing the experience for her audience.
The post GodLike Esports’ gaming creator Sharkshe unveils upgraded gaming room powered by Red Bull appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Agilysys Inc
Winford Resort & Casino Manila Philippines Deploys Agilysys Hospitality Technology to Elevate Operations and Service
Agilysys Inc., a leading global provider of hospitality technology solutions, announced that Winford Resort & Casino Manila Philippines, has deployed Agilysys InfoGenesis POS to centralize food and beverage operations across 11 venues and integrate in real time with their Total Rewards System (TRS).
Located in Manila’s historic San Lazaro Tourism and Business Park, the 22-story integrated resort features 128 rooms and suites, multiple dining outlets, premium entertainment facilities and a full casino operation. To support this high-volume environment, Winford transitioned from legacy POS systems requiring manual processes to a fully automated platform aligned with the technology standards of Newport World Resorts.
With InfoGenesis POS, dining transactions now connect directly real time to guest loyalty and reward data through seamless TRS integration, improving transaction speed, billing accuracy and operational efficiency while delivering a more streamlined experience for guests and staff.
Since the deployment, Winford staff have noted the intuitive nature of the new system. Key benefits identified during training and initial use include:
• Intuitive Workflows: The system is easy for staff to navigate, significantly reducing training time and minimizing order errors.
• Integrated Rewards: Real-time synchronization with TRS eliminates manual workarounds, allowing guests to earn and redeem rewards effortlessly across the property.
Arman Reyes, Assistant Director of IT at Winford Resort & Casino, said: “Agilysys InfoGenesis POS stood out as the ideal choice for Winford Manila because of its flexibility, seamless integration with our systems, and real-time data insights. We wanted to replace our legacy software with a truly modern solution that is intuitive for our team, scalable for our operations, and agile enough to consistently deliver exceptional guest experiences. InfoGenesis empowers us to achieve greater efficiency and mobility across our property, helping us serve our guests better every day.”
Tony Marshall, Vice President & Managing Director for Agilysys Asia Pacific, said: “We are proud that Winford Resort & Casino Manila chose Agilysys InfoGenesis POS to be the backbone of their dining and retail transactions. InfoGenesis is designed specifically for complex, high-volume environments like Winford, ensuring exceptional performance even during peak times. By integrating POS with the resort’s loyalty ecosystem, the property is now able to deliver a more seamless and rewarding guest experience. This partnership underscores our commitment to providing cutting-edge solutions that drive efficiency and elevate the guest experience in the Asia-Pacific region.”
The implementation of InfoGenesis POS reinforces Winford Resort & Casino’s commitment to investing in best-in-class technology to maintain its position as a leading integrated resort destination and establishes a strong foundation for the future innovation and growth.
The post Winford Resort & Casino Manila Philippines Deploys Agilysys Hospitality Technology to Elevate Operations and Service appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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