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Internet Vikings surges deeper into the U.S. as they take their game to Michigan

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Internet Vikings has officially launched its iGaming operations in the state of Michigan. Beginning in July 2021, the globally renowned European hosting provider has strategically expanded into one state after another, and now offer their services in most of the iGaming compliant states in America. Setting up and going live in Michigan is a carefully planned move for the company, where they once again will provide their full suite of bespoke iGaming hosting services.

The company founder and CCO Rickard Vikström expressed his excitement: “We are thrilled to have secured our positions in yet another US territory. We consider expanding our operations into Michigan to be an especially important win.” 

The state of Michigan is presently one of the largest U.S. iGaming markets and therefore one of the most sought-after in the country. Their online sportsbooks handle for December saw a boost of +2.3% MoM, hitting a whopping $485m. While Michigan’s iGaming gross revenue for 2021 hit a new high of $121.8m.

Elena Kvakova, the Head of the U.S. expansion for Internet Vikings said: “In addition to high revenues, Michigan is one of just six states in America which specifically allow online casinos”, the others being New Jersey, Pennsylvania, Wisconsin, West Virginia and Connecticut. Unlike some other gaming-compliant states, suppliers are not required to possess any type of license if they want to operate in Michigan. It must however, be taken into consideration that in order to operate in Michigan, all online casinos and all companies or individuals working within the industry must have a vendor license, no matter their size or category.

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Elena continued: “Recognizing the state as the next important strategic step in our U.S. expansion, after studying the relevant legislation and obtaining the required documentation in April, we have worked as a team to establish our next U.S. base.” Internet Vikings quickly acquired their first client in May, and applied for their vendor license in June. After months of waiting, Michigan Gaming Control Board has finally completed the evaluation and issued the Swedish Hosting Services Provider with a valid license.

We are extremely proud to be able to support our clients in multiple locations across the U.S. and globally. I can confirm that we will continue expanding and growing both territorially and as a company as a whole, making sure that iGaming businesses worldwide have access to reliable hosting services, anywhere anytime.”

Internet Vikings have established a solid reputation as a global hosting services provider, with operations active and thriving on 6 continents. Offering the best in online gaming hosting, their current focus is on the blooming U.S. market, where they have already gone live in most of the compliant states, with more to come in the following months. They have also taken on other new frontiers and set up in Ontario, Canada. Having acquired the necessary experience and strategy, they are ready to take on new locations across America and will soon be operational in all compliant states.

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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