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Anzu Becomes Exclusive In-Game AdTech Provider for Saber Interactive’s Upcoming Dakar Desert Rally

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Anzu and Saber Interactive partner to bring advertisers into the highly anticipated Dakar Desert Rally when it launches this year on PC and consoles

In-game advertising company Anzu has secured an exclusive deal with Saber Interactive, the global game publisher and developer, to offer advertisers a chance to communicate with their audiences via the highly anticipated upcoming racer Dakar Desert Rally.

The new AAA title is the official game of Dakar Rally, the largest rally race on the planet, hosted by the Amaury Sport Organisation and broadcast each year across 70 TV channels in 190 countries. 1,065 drivers and 578 vehicles took part in 2021’s race, and clips of the rally have been viewed online by over 59.8M people, with an additional 76.8M Facebook and Instagram story views.

Fans worldwide have been anticipating news of a new official Dakar rally video game title. This past December, Saber Interactive revealed that the title would launch in 2022 and feature an enhanced Dakar rally experience with over 30 stages of full rally racing, an immense open world with seasons and dynamic weather, official road books to navigate, and a garage stocked with licensed vehicles, including motorcycles, cars, trucks, quads, and SSVs.

The game’s development team is committed to creating an immersive game experience that faithfully brings the Dakar Rally to gamers. Anzu is helping the team replicate that; advertisers will be able to run their banner and video ads within Anzu’s in-game ad placements, which will take the form of 3D objects like roadside billboards and banners. They will also be able to take advantage of a variety of custom integration options, including custom vehicles which can be painted with brand colors, logos, and even have the driver wear a custom uniform. There are also options for roadside flags that can be branded with a product logo and different colors, and garage takeovers, where brands can add custom wall banners and items to decorate the building.

The non-disruptive nature and expert optimization of Anzu’s ad placements also mean brands will benefit from extremely high engagement rates without disrupting the player experience. Advertisers will also benefit from the low fraud rates associated with in-game advertising. HUMAN reports that Anzu’s IVT score for mobile is 0.16% and for PC is 0.47%. Comscore also reports a 0.39% score for video and 0.44% for display campaigns, compared to a 6% benchmark. Anzu also works with other industry leaders to measure ad viewability, fraud levels, and brand impact.

Alex Yerukhimovich, VP Games, Anzu, said: “We’ve been working closely with Saber Interactive to ensure our ad placements are perfectly positioned to enhance both the player and advertising experience. This is a great opportunity for advertisers to showcase their campaigns in a visually stunning AAA title, and for players to experience races with real ads that are relevant to the setting alongside the track. Just like they would expect to see if they were watching a real race, making the experience all the more authentic.
More and more advertisers are making in-game advertising a larger part of their digital ad strategies. As the anticipation continues to grow around this title, we’re looking forward to bringing many into the Dakar experience to reach its millions of diverse and dedicated fans who stretch across the entire globe.”

Our Saber Porto team has been passionately working on Dakar Desert Rally and is focused on making this one of the biggest and most authentic rally racing games ever,” said Todd Hollenshead, Head of Publishing at Saber Interactive. “Our goal is to bring Dakar to life in a realistic and fun way, and it’s been great to see that passion mirrored by the talented team at Anzu through their industry-leading technology and expertise. We’re working closely together to ensure these ads are implemented in a way that is immersive and serve to help faithfully recreate the real-life rally experience.”

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Xsolla Brings Creator Strategy and Game Commerce Expertise to Toronto’s Leading Industry Events

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Xsolla, a global video game commerce company, is participating in two leading co-located industry events, XP Game Summit Toronto and Xsolla Connect Toronto, on May 21-22, in Toronto. Xsolla will engage with partners, creators, and industry leaders across both events, focusing on the evolving gaming ecosystem.

At XP Game Summit Toronto, Xsolla will showcase its Web Shop solution, a direct-to-consumer (D2C) platform that helps developers build and scale their own storefronts outside traditional app stores. The Web Shop ecosystem integrates storefronts, LiveOps tools, and player engagement features, enabling studios to strengthen player relationships while increasing revenue and operational control.

Xsolla will also highlight its global payments infrastructure, which supports more than 1000+ payment methods across 200+ geographies. Designed to optimize conversion and deliver localized checkout experiences, Xsolla Payments enables developers to reach players worldwide while adapting to regional preferences and regulatory environments.

Additionally, Xsolla will showcase how they are connecting developers with premium entertainment-based intellectual property (IP). By simplifying licensing and partnership opportunities, Xsolla Agency helps studios enhance player acquisition, drive engagement through LiveOps, and unlock new monetization pathways.

In addition to showcasing its product offerings and solutions, Xsolla will also present a featured panel session titled “Building the Creator Pipeline: How Smart Partnerships Are Scaling Influencer Marketing”. The panel will include John Nguyen, Regional Vice President, Canada, at Xsolla; Scott Christian, Studio Director & Founder of Hilltop Games; Gem Johnson, CEO at Corvian Marketing; and Corina (Newby) Diaz, Marketing and Social Media Director at Mighty Yell. They will share practical insights on building sustainable creator ecosystems, leveraging strategic partnerships, and driving measurable impact through influencer marketing initiatives.

In addition to the company’s participation in XP Game Summit Toronto, Xsolla will host Xsolla Connect Toronto, further expanding opportunities for meaningful engagement between developers and publishers through curated programming and networking experiences. Xsolla Connects are designed to give local communities the opportunity to engage, collaborate, and integrate with Xsolla’s industry leaders in an open and transparent environment and through conversations.

“Toronto continues to emerge as a key hub for gaming innovation and collaboration in North America. We’re excited to participate in XP Game Summit and host the Xsolla Connect to connect with the community while sharing insights on how creators and partnerships are helping to build the future of game growth,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla.

“Toronto has built itself into a major Canadian video game hub. We are glad to contribute to the continued growth of the local industry as well as Ontario’s Game Industry as a whole. What makes it special is the combination of deep technical talent, global creative diversity, and a production ecosystem that truly scales. That’s why gatherings like XP Game Summit and Xsolla Connect matter so much: they bring that energy together, and we’re excited to be part of it and help showcase what this community can do,” said John Nguyen, Regional Vice President, Canada at Xsolla.

The post Xsolla Brings Creator Strategy and Game Commerce Expertise to Toronto’s Leading Industry Events appeared first on Americas iGaming & Sports Betting News.

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Stake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay

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A worldwide refresh of one of the most-played titles in the Stake Originals collection introduces a new graph crack animation, dynamic multiplier gradients, a live player count and faster, more reliable performance across devices.

Stake, the world’s largest online casino and sportsbook, has today announced a major worldwide update to its flagship Crash casino game, marking the next significant milestone in the evolution of the Stake Originals portfolio. The update delivers a refreshed visual experience and a series of performance upgrades for players.

Crash has built a global following thanks to a simple but high-intensity format – players track a rising multiplier and decide when to cash out before it suddenly drops. As one of the most recognisable titles in the Stake Originals portfolio, it sits at the heart of the platform’s in-house gaming identity, and this latest release sharpens both the look and the feel of every round.

The update introduces a refreshed look with a new graph crack animation that gives every round a more defined visual moment as the multiplier ends. The multiplier curve has been upgraded with dynamic colour gradients that evolve in real time – shifting from blue in the early stages, through green and purple, and into yellow as higher values are reached. A new player count display also shows how many participants are still active in each round, adding a stronger sense of shared, real-time gameplay.

Cashout responsiveness has been improved for faster, more consistent interactions during key multiplier moments allowing for a smoother performance. The update also enables uninterrupted gameplay during deployments, meaning Crash continues running smoothly while improvements are being rolled out in the background. Game payload optimisation and enhanced gameplay processing systems further reduce loading times and improve stability, particularly during high-activity periods, for a more reliable experience across all devices.

“Crash is one of those games that defines what a Stake Original feels like – quick, social, and full of tension in the best way. This update is about giving players a sharper, more responsive version of a game they already love, without ever losing what made it so appealing in the first place.”Stake’s Chief Marketing Officer, Akhil Sarin.

Crash is one of Stake Casino‘s most-played games, and the goal of this update is simple: keep what players love about it, and make everything around it feel sharper.

About Stake

Stake is the world’s largest online casino and sportsbook, attracting over 100 million monthly visits across its global domains – more than any other iGaming platform on earth. Founded in 2017, Stake attracts over 80 million monthly visits and processes more than 100 billion bets per year. Stake is renowned for its innovation in crypto wagering and its growing expansion into regulated local-currency gaming markets, including Italy, Denmark, Brazil, Colombia, and Peru. The brand boasts an extensive global sponsorship portfolio including Drake, X Games, Everton Football Club, and the UFC.

Contact

Stake

[email protected]

The post Stake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Stake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay

Published

on

stake-upgrades-flagship-crash-game-with-sharper-visuals-and-smoother-gameplay

A worldwide refresh of one of the most-played titles in the Stake Originals collection introduces a new graph crack animation, dynamic multiplier gradients, a live player count and faster, more reliable performance across devices.

Stake, the world’s largest online casino and sportsbook, has today announced a major worldwide update to its flagship Crash casino game, marking the next significant milestone in the evolution of the Stake Originals portfolio. The update delivers a refreshed visual experience and a series of performance upgrades for players.

Crash has built a global following thanks to a simple but high-intensity format – players track a rising multiplier and decide when to cash out before it suddenly drops. As one of the most recognisable titles in the Stake Originals portfolio, it sits at the heart of the platform’s in-house gaming identity, and this latest release sharpens both the look and the feel of every round.

The update introduces a refreshed look with a new graph crack animation that gives every round a more defined visual moment as the multiplier ends. The multiplier curve has been upgraded with dynamic colour gradients that evolve in real time – shifting from blue in the early stages, through green and purple, and into yellow as higher values are reached. A new player count display also shows how many participants are still active in each round, adding a stronger sense of shared, real-time gameplay.

Cashout responsiveness has been improved for faster, more consistent interactions during key multiplier moments allowing for a smoother performance. The update also enables uninterrupted gameplay during deployments, meaning Crash continues running smoothly while improvements are being rolled out in the background. Game payload optimisation and enhanced gameplay processing systems further reduce loading times and improve stability, particularly during high-activity periods, for a more reliable experience across all devices.

“Crash is one of those games that defines what a Stake Original feels like – quick, social, and full of tension in the best way. This update is about giving players a sharper, more responsive version of a game they already love, without ever losing what made it so appealing in the first place.”Stake’s Chief Marketing Officer, Akhil Sarin.

Crash is one of Stake Casino‘s most-played games, and the goal of this update is simple: keep what players love about it, and make everything around it feel sharper.

About Stake

Stake is the world’s largest online casino and sportsbook, attracting over 100 million monthly visits across its global domains – more than any other iGaming platform on earth. Founded in 2017, Stake attracts over 80 million monthly visits and processes more than 100 billion bets per year. Stake is renowned for its innovation in crypto wagering and its growing expansion into regulated local-currency gaming markets, including Italy, Denmark, Brazil, Colombia, and Peru. The brand boasts an extensive global sponsorship portfolio including Drake, X Games, Everton Football Club, and the UFC.

Contact

Stake

[email protected]

The post Stake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay appeared first on Americas iGaming & Sports Betting News.

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