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Intelitics makes Africa push with KingMakers deal

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Intelitics, the leading performance marketing and analytics platform provider, has been chosen by tier-one African operator, KingMakers, to power the customer acquisition program for its hugely popular BetKing brand.

Under the deal, Intelitics will deliver is data-driven premium product suite and cutting-edge platform which the operator will use to manage all affiliate and paid media activity. This includes real-time media campaign monitoring and player tracking.

The platform and product suite will also allow BetKing’s affiliate partners to access real-time data and analytics as well as flexible pixel tracking. This in turn means they can effectively manage their own campaigns and monitor their effectiveness quickly and easily.

BetKing has emerged as a leading online sportsbook operator across key African markets including Nigeria, Kenya, Ethiopia and will be launching shortly in Ghana. The operator has more than 20,000 betting shops across Nigeria via a network of agents.

The deal with BetKing marks Intelitics’ arrival in the fast-growing African market. To date, it has been mostly focused on the US and Europe where it has built a roster of partners that include some of the biggest operators and affiliates in the business.

Allan PetrilliVP of Sales and Growth at Intelitics, said: “We are proud to have been selected by KingMakers to power the customer acquisition efforts for its incredibly popular BetKing brand as it continues to drive growth across key African markets.

“Our platform has been designed so that it is easy to manage and use for both operators and affiliates, with unrivalled access to real-time data at its heart. This gives operators and affiliates the power to see how their campaigns are performing and adjust course if need be.

“It is great to have made our debut in Africa with such a prestigious operator partner and we look forward to strengthening our position in the region over the coming months.”

Neil Bothma, CEO at Betking Nigeria, said: “BetKing is one of the fastest-growing sportsbook brands in Africa and we want to ensure that all customer acquisition is being guided by data to ensure we are achieving the absolute best results and ROI.

“In Intelitics we have a platform provider that can deliver this insight in real-time allowing us and our affiliate partners to maximise customer acquisition campaigns. This is a major deal for us, and we look forward to working closely with the Intelitics team.”

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Africa

Kiron rolls out Kiron.Lite Virtual League with MojaBet brands across six African markets

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Kiron Interactive has launched its Kiron.Lite Virtual League with MojaBet brands across the Democratic Republic of Congo, Senegal, Zambia and Nigeria. The rollout also includes Ghana via Keedbet and Benin via LNB Pari.

Kiron said Kiron.Lite is built for mobile-first and low-bandwidth environments, aiming to maintain performance across varying network conditions. The company positioned the deployment as a response to operator demand for content that can reach more players without impacting gameplay.

Steven Spartinos, Co-CEO of Kiron Interactive, said: “The expansion of Kiron.Lite with MojaBet is an important step in making virtual sports content more accessible across diverse African markets. In many regions, players are engaging primarily through mobile devices and often within bandwidth constrained environments. Kiron.Lite was developed specifically to address those realities, delivering a high quality virtual sports experience with significantly reduced data requirements. This launch reflects our continued focus on creating products that are commercially effective for operators while remaining accessible and relevant to local player behaviours.”

Aris Filippopoulos for MojaBet added: “Kiron.Lite Virtual League aligns strongly with the needs of our player base across multiple African markets. The product delivers an engaging football entertainment experience while supporting the mobile first environments that are increasingly defining player interaction today.”

The post Kiron rolls out Kiron.Lite Virtual League with MojaBet brands across six African markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Sun International Appoints Nthabi Motsoeneng as Chief Marketing Office

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Sun International has announced the appointment of Nthabi Motsoeneng as Chief Marketing Officer. A seasoned marketing leader, she brings over 20 years of experience driving consumer-centric brand strategies across emerging and developed markets.

She joins Sun International from Pernod Ricard, where she served as Chief Marketing Officer for Africa and the Middle East, leading regional marketing strategy and delivering award-winning campaigns and strong commercial results. Her work has earned global recognition at Cannes Lions and the WARC Awards, where she has also served as jury member and jury president.

Prior to Pernod Ricard, Nthabi held senior marketing leadership roles at Tetra Pak as Marketing Director for Southern Africa, and at Kimberly-Clark, Tiger Brands, The Coca-Cola Company, GlaxoSmithKline and SABMiller, building deep expertise across FMCG and global brand environments.

In her new role, effective 1 June 2026, she will lead Sun International’s marketing strategy across the group’s portfolio of urban casinos, resorts, hotels and online platforms, with a focus on strengthening brand equity, deepening customer engagement and supporting growth through the group’s omnichannel ecosystem.

“Nthabi brings extremely relevant experience from lifestyle brands to Sun International and our portfolio of experience‑centric resorts and casinos. Her understanding of how to translate deep consumer insights into actionable marketing initiatives will be critically important as we continue our journey to build a digitally led, market‑leading, omnichannel gaming company of scale,” said Ulrik Bengtsson, Chief Executive.

“Sun International is a truly iconic African business with a rich heritage and tremendous potential. I am thrilled to join the organisation and contribute to shaping the next chapter of growth by building stronger customer connections, elevating our brands, and creating experiences that people will remember and return to,” said Nthabi.

Nthabi joins the leadership team at a critical time as the group accelerates its evolution into a digitally led, omnichannel gaming and hospitality business. She holds a BA in Marketing Communication and Industrial Psychology and is accredited in Lean Six Sigma and Agile Scrum methodologies.

The post Sun International Appoints Nthabi Motsoeneng as Chief Marketing Office appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Broadway Platform Partners with Ghanaian Operator Afrinova

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Broadway Platform, the all-in-one iGaming platform, has partnered with Ghanaian operator Afrinova as it further expands its footprint in the African continent.

The agreement will see Afrinova’s platform powered by Broadway’s full-service AI-powered product suite, including casino, as well as a complete payment, CRM and risk management solution, as the operator looks to grow its presence in its home market of Ghana.

Ghana, like many regulated African markets, offers significant growth opportunities, with increasing internet penetration, a young population and growing familiarity with betting products.

The Afrinova partnership is the latest commercial agreement secured by Broadway Platform, which has also strengthened its offering after a recent deal with Altenar.

Giorgi Samkharadze, Director of Broadway Platform, said: “Partnering with Afrinova is a really exciting moment for us as we strengthen our presence in one of Africa’s most exciting regulated markets.

“Our commitment to exceptional product delivery is unmatched, and we look forward to powering Afrinova’s market-leading offering for many years to come.”

Imad Hawwach, Managing Director at Afrinova, said: “Broadway Platform’s comprehensive back-end offering allows us to seamlessly deliver a best-in-class experience to our customers across Ghana. It’s an extremely exciting partnership for us, and one that allows us to stand apart from our competitors.”

The post Broadway Platform Partners with Ghanaian Operator Afrinova appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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