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Juice Reel Launches Data-Driven Crowdsourced Insights To Elevate Sports Betting Experience
Platform upgrade set to drive increased betting engagement for regulated sportsbooks
Juice Reel, the leading bet tracking and analytics platform for the sports betting industry, has unveiled its new subscription-based tool Crowdsourced Insights, which provides sports bettors with access to unique analysis to support their future wagering decisions.
Bettors can now receive detailed and superior insight on a comprehensive range of odds and markets thanks to Juice Reel’s best-in-class automation and analytic cloud-based tools. These insights are driven by the data collected from the company’s end-to-end ecosystem, where Juice Reel users sync in bets from over 250 sportsbooks, including some of the industry’s biggest brands such as bet365, DraftKings, FanDuel and Fox Bet, with many more set to follow over the coming months.
Built in response to market trends where a growing number of data-driven bettors look to follow the smart money, Juice Reel’s ability to assess its vast customer base and understand which individuals are historically profitable and which are net losers empowers the delivery of exceptional knowledge that simply cannot be matched.
Crowdsourced Insights shows subscribers what side of a game the Top 10% and Bottom 10% historical performers are on. In the case that historical winners and losers are betting different sides of a game, subscribers can tail profitable bettors.
The addition of Crowdsourced Insights complements Juice Reel’s core offering, which allows bettors to automatically sync in their bets, showing them real-time analytics and tracking past performances. The product, underpinned by a business model that was crafted to reduce unregulated gambling, also acts as a sophisticated responsible gambling tool, allowing bettors to track wagering performance and profitability.
While highly attractive and useful for bettors, it also further illustrates Juice Reel’s importance as a customer acquisition and retention engine for regulated sportsbooks in the US and beyond. Juice Reel is bringing more bettors and more betting activity to the sportsbooks. Through unrivalled data provision, the innovative solution is revolutionizing the betting experience and driving increased engagement.
Ricky Gold, CEO of Juice Reel, said: “The development of Crowdsourced Insights is a game changer for the sports betting industry, creating value for both bettors and sportsbooks. As sportsbooks continue to recognize Juice Reel as a valuable retention tool and catalyst expanding the industry’s total addressable market, it will be exciting to see our platform evolve in tandem with future commercial agreements.
“Bettors have never been able to receive such a detailed yet easy-to-read analysis of betting markets, only made possible by our high quality automation tools and use of data science. With these insights, individuals really do have a better understanding of the overall betting landscape and can make more informed decisions when placing their next bet.
“Fundamentally, Juice Reel is an end-to-end ecosystem where bettors can come to decide what to bet on and with whom, watch their bet throughout the lifecycle of a sporting event, analyze their own performance post-game, and have that synced betting data fuel insights which kickstarts the positive feedback loop.”
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Altenar
Altenar partners with Atlaslive to expand sportsbook offering across LATAM
Award-winning sportsbook provider strengthens LATAM presence by integrating with leading iGaming platform ecosystem ahead of the 2026 FIFA World Cup
2, June 2026: Altenar, a leading sportsbook provider, has partnered with Atlaslive to integrate its fully managed sportsbook into the company’s iGaming platform ecosystem, expanding access to its award-winning sports betting technology for operators across Latin America.
Through the integration, Atlaslive-powered operators will gain access to Altenar’s complete sportsbook solution alongside the platform’s existing infrastructure, enabling operators to choose the sportsbook configuration that best aligns with their market strategy, regulatory requirements, and player acquisition goals.
The partnership further strengthens Altenar’s presence across LATAM and supports its strategy of making flexible, high-performance sportsbook technology available through leading platform providers. By combining Altenar’s sportsbook capabilities with Atlaslive’s scalable platform environment, operators benefit from greater deployment flexibility without compromising on performance, trading depth, or operational efficiency.
With the 2026 FIFA World Cup approaching, demand for scalable and reliable sportsbook technology is expected to increase significantly. The integration positions operators to capitalise on one of the highest-volume periods in the sports betting calendar with reduced implementation timelines and a proven sportsbook solution designed to perform under peak demand.
Altenar currently operates across more than 50 regulated jurisdictions and holds licences from major regulatory authorities including the UKGC, MGA and AGCO. Most recently, the company was recognised as Best Online Sportsbook Provider at the SiGMA South America Awards 2026, following its Sportsbook Supplier of the Year win at the SBC Awards Latinoamérica 2024.
Frederico Caputi, Senior Sales Manager at Altenar, said:
“We are pleased to partner with Atlaslive and bring our sportsbook technology to their growing operator network. This integration expands the reach of our fully managed sportsbook solution while giving operators more flexibility in how they build and scale their sports betting offering.
“Through this collaboration, operators gain access to a proven sportsbook product that combines live betting capabilities, advanced risk management, and extensive sports content with the speed and scalability required to succeed in competitive markets.”
Volodymyr Taftai, Country Director for Brazil at Atlaslive, added:
“Giving operators real choice in how they build their sportsbook is a competitive advantage – for them and for us. Altenar’s track record across regulated markets and their depth in risk management and trading make them the right partner to start with. We’re expanding our platform into a multi-sportsbook ecosystem because that’s what operators in today’s market need: flexibility without compromise on quality.”
The agreement reinforces Altenar’s commitment to building an open and adaptable sportsbook ecosystem that enables operators and platform providers to deliver differentiated sports betting experiences across regulated markets worldwide.
The post Altenar partners with Atlaslive to expand sportsbook offering across LATAM appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
EGT Digital wins Sportsbook Player Experience Innovation at SiGMA Asia Awards 2026
Award cites engagement features in EGT Digital’s Sportsbook, including Jackpot Sport and an Early Payout Suite.
EGT Digital has won the Sportsbook Player Experience Innovation award at the SiGMA Asia Awards 2026, the company said.
According to EGT Digital, the award recognises engagement features built into its Sportsbook product, aimed at combining live betting, gamification and real-time rewards in a single user experience.
The company highlighted Jackpot Sport, which it describes as a progressive jackpot integrated into live betting. EGT Digital said qualifying in-play bets also act as entries into a jackpot pool.
EGT Digital also pointed to its Early Payout Suite, which it said enables selected bets to settle before full time in specific match scenarios. The company said these features sit alongside its integration models, personalisation tools and promotional mechanics.
The post EGT Digital wins Sportsbook Player Experience Innovation at SiGMA Asia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Altenar
Altenar partners with Atlaslive to expand sportsbook offering across LATAM
Award-winning sportsbook provider strengthens LATAM presence by integrating with leading iGaming platform ecosystem ahead of the 2026 FIFA World Cup
2, June 2026: Altenar, a leading sportsbook provider, has partnered with Atlaslive to integrate its fully managed sportsbook into the company’s iGaming platform ecosystem, expanding access to its award-winning sports betting technology for operators across Latin America.
Through the integration, Atlaslive-powered operators will gain access to Altenar’s complete sportsbook solution alongside the platform’s existing infrastructure, enabling operators to choose the sportsbook configuration that best aligns with their market strategy, regulatory requirements, and player acquisition goals.
The partnership further strengthens Altenar’s presence across LATAM and supports its strategy of making flexible, high-performance sportsbook technology available through leading platform providers. By combining Altenar’s sportsbook capabilities with Atlaslive’s scalable platform environment, operators benefit from greater deployment flexibility without compromising on performance, trading depth, or operational efficiency.
With the 2026 FIFA World Cup approaching, demand for scalable and reliable sportsbook technology is expected to increase significantly. The integration positions operators to capitalise on one of the highest-volume periods in the sports betting calendar with reduced implementation timelines and a proven sportsbook solution designed to perform under peak demand.
Altenar currently operates across more than 50 regulated jurisdictions and holds licences from major regulatory authorities including the UKGC, MGA and AGCO. Most recently, the company was recognised as Best Online Sportsbook Provider at the SiGMA South America Awards 2026, following its Sportsbook Supplier of the Year win at the SBC Awards Latinoamérica 2024.
Frederico Caputi, Senior Sales Manager at Altenar, said:
“We are pleased to partner with Atlaslive and bring our sportsbook technology to their growing operator network. This integration expands the reach of our fully managed sportsbook solution while giving operators more flexibility in how they build and scale their sports betting offering.
“Through this collaboration, operators gain access to a proven sportsbook product that combines live betting capabilities, advanced risk management, and extensive sports content with the speed and scalability required to succeed in competitive markets.”
Volodymyr Taftai, Country Director for Brazil at Atlaslive, added:
“Giving operators real choice in how they build their sportsbook is a competitive advantage – for them and for us. Altenar’s track record across regulated markets and their depth in risk management and trading make them the right partner to start with. We’re expanding our platform into a multi-sportsbook ecosystem because that’s what operators in today’s market need: flexibility without compromise on quality.”
The agreement reinforces Altenar’s commitment to building an open and adaptable sportsbook ecosystem that enables operators and platform providers to deliver differentiated sports betting experiences across regulated markets worldwide.
The post Altenar partners with Atlaslive to expand sportsbook offering across LATAM appeared first on Americas iGaming & Sports Betting News.
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