Kaizen Gaming has completed the latest cycle of The Collective, its international volunteering programme, mobilising 237 employees across 10 locations in nine markets for a total of 962 volunteer hours.

The company said the cycle focused on environmental sustainability, biodiversity protection and animal welfare projects delivered with local non-governmental organisations. Kaizen Gaming also donated €80,000 to partner NGOs and said the combined activities benefited more than 24,000 people and 350 animals.

Work cited in the release included habitat and forest support in Greece—such as maintaining more than 700 trees and plants at Thessaloniki’s Neapolis Food Forest, restoring 220 metres of forest road on Mt. Hymettus, and carrying out enclosure painting and cleaning at ANIMA wildlife rehabilitation centre in Athens. Elsewhere, volunteers supported BirdLife Malta with protected-area maintenance at Għadira, and worked on post-storm recovery and clean-up operations with Reerguer Leiria in Portugal, which Kaizen Gaming said benefited approximately 23,500 residents.

Additional projects included mentoring sessions in Germany through ReDI School, support for a recycling cooperative in São Paulo with COOPER VIVA BEM, planting 80 native trees in Tenjo, Colombia with Fundación Al Verde Vivo, and animal welfare support in Romania and Argentina. Kaizen Gaming reported a Net Promoter Score (NPS) of 94% for the programme.

Ioanna Kozadinou, Corporate Responsibility Senior Manager at Kaizen Gaming, said: “The scale and impact of the work done by The Collective continues to grow and achieve real and lasting impact with the projects we have supported. It has been inspiring to see the results Kaizeners have achieved by bringing colleagues across multiple markets together as part of The Collective to support environmental sustainability, biodiversity, and community initiatives. From habitat restoration and wildlife care to recycling and community recovery efforts, these activities demonstrate how targeted, hands-on volunteering can deliver tangible benefits for local ecosystems and communities, while strengthening engagement and shared purpose across our organisation.”

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Kaizen Gaming has won three operator awards at the SBC Awards Europe 2026, held during SBC Summit Malta on Thursday, 30 April. The company, which owns the Betano online sports betting and gaming brand, picked up “Sportsbook Operator of the Year”, “Casino Operator of the Year” and “Operator Innovation in Gaming”.

Christos Tzalavras, Kaizen Gaming’s Chief Product Officer, said: “Customer experience has been the foundation for Betano’s international success over the years. We concentrate our efforts in optimising it and bringing in new innovations that advance our capabilities, differentiate us from the competition and make the Betano experience unique for our users. These awards represent that exact philosophy. Managing to stand out among fierce competition within the European igaming landscape is a great honour. We would like to thank the awards’ judges for the recognition and our people for making it possible. We are more driven than ever, and are working to ensure that we provide a top-tier experience for everyone who entrusts us with their entertainment, across every market where we operate.”

Earlier in 2026, Kaizen Gaming announced it had acquired UK-based, AI-driven sports trading and analytics provider GameplAI. The company said it will integrate GameplAI’s features to strengthen its in-house capabilities across sports trading, player markets and performance analytics for Betano.

Kaizen Gaming also highlighted Betano’s European sponsorship portfolio, including the UEFA Europa League and the UEFA Conference League, plus club deals with FC Bayern München, Aston Villa FC, FC Porto, Sporting CP, SL Benfica, AC Sparta Praha, FCSB and Brøndby IF.

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Kaizen Gaming brand becomes an Official Regional Sponsor as World Cup 2026 approaches, with campaigns planned across digital, TV and OOH.

Betano has signed a new sponsorship agreement with the Argentina National Football Team, joining as an Official Regional Sponsor, the company said on April 29, 2026.

The deal was announced from Athens, Greece and Buenos Aires, Argentina, with the Kaizen Gaming-owned sports betting and gaming brand positioning the partnership ahead of the FIFA World Cup 2026.

According to the company, the sponsorship will include “local 360° campaigns” featuring Betano’s tagline “Confiá” across digital media, television, and out-of-home (OOH) advertising. Betano also said it plans “high-engagement activations” intended to connect fans with the team.

In the release, Kaizen Gaming framed the agreement as part of a broader strategy to invest in top-tier sports partnerships to support international brand growth and “responsible gaming experiences.” Financial terms, territories covered under the “regional” designation, and contract duration were not disclosed.

More relevant data as follows:

• Betano (Kaizen Gaming) official website; https://www.betano.com/ Primary source for brand and market presence details related to Betano.
• Kaizen Gaming official website; https://kaizengaming.com/ Company background and corporate announcements for Kaizen Gaming, the owner of Betano.
• AFA (Argentine Football Association) official website; https://www.afa.com.ar/ Authoritative reference for Argentina national team commercial partnerships and federation announcements.
• FIFA World Cup 2026; https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/canada-mexico-usa2026 Official tournament page to ground the timing reference to the FIFA World Cup 2026.

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