Anna Sainsbury
A New Year for GeoComply: Anna Sainsbury Returns as Chief Executive Officer
Effective January 1st, 2022, GeoComply Chairman, Anna Sainsbury, will once again step into the role as CEO, a position she held for seven years from when she co-founded the company in 2011.
Sainsbury will succeed David Briggs, who held the position from 2018 to 2021. In his four year tenure as CEO, Briggs oversaw the company through its hyper-growth phase, increasing revenues by over 1500%.
Sainsbury is honoured to take over from fellow Co-Founder, David Briggs, who will serve as Director with a special focus on strategic initiatives, including the expansion of GeoComply’s cybersecurity services into new markets.
She comments, “David will continue to be an essential part of the company by dedicating himself to special projects, not least by providing core leadership on GeoComply’s future in fintech. He will also focus on managing and delivering innovation on the product front and will take a central role in consolidating our internship and graduate recruitment programmes to secure a bright future for our team’s growth. His leadership has seen GeoComply through a transformative period as the business has expanded into exciting verticals and received institutional investment.”
Briggs is equally as proud to follow Sainsbury’s vision for the future of GeoComply. He adds, “After four incredible years as CEO, I am looking forward to supporting Anna as she steps back into the role she was born to have. Anna is a natural born leader and visionary and I have every confidence that her passion and dedication will take GeoComply to new heights.”
In 2011, Sainsbury set out to build a solution that best serves complex regulatory needs of the US gaming industry. A decade later, GeoComply has expanded into a series of products that combat fraud and verify user locations in milliseconds, ensuring seamless compliance in gaming, content streaming and fintech. In this new year and beyond, GeoComply reaffirms its mission to power the future of digital trust for its customers, regulators and communities.
Alongside her innovative ventures, Sainsbury is also deeply dedicated to philanthropy. GeoComply’s Corporate Social Responsibility division, Impact, directs corporate attention towards addressing some of the most difficult challenges facing women and children today. She is passionate about stopping digital child exploitation and advocating for gender equality in the workplace.
Sainsbury sits on the board of the American Gaming Association and MVB Bank, which is publicly traded on NASDAQ. She has also been the recipient of numerous accolades including the RBC Momentum Award and has been recognized in The Most Influential Women list of women in gaming and business.
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Anna Sainsbury
GeoComply: Super Bowl LVIII Weekend Volumes Increase 22% Year-Over-Year as United States Legal Online Betting Grows
GeoComply, a global leader in advanced anti-fraud and geolocation compliance technologies, has announced a 22.3 percent increase in geolocation checks throughout Super Bowl weekend, surpassing last year’s figures. This sustained growth underscores an important shift in the United States towards a state-regulated, taxed and secure betting environment, enabling more Americans to place legal bets on the year’s most anticipated football game. GeoComply analyzed its data across 28 US states*, Washington DC and Puerto Rico with legal, online sports betting during Super Bowl LVIII weekend.
“The continued transition to the legal market set the stage for a historic first Super Bowl in Las Vegas and the record-breaking results we saw did not disappoint. We are proud to help foster the growth of a regulated industry that puts accountability, security and player protection at the forefront,” the founder and Chief Executive Officer for GeoComply, Anna Sainsbury, said. “Compliance drives our mission and with that commitment we strive to help our customers reliably and responsibly expand the player funnel and boost their businesses. Every year the legal market grows is good news for consumers and states and bad news for illegal offshore sportsbooks that become marginalized.”
Additional Key Insights from Super Bowl LVIII Include:
- Throughout Super Bowl weekend, GeoComply saw a total of 8.5 million active accounts across states where online sports betting is legal. This represents a 15 percent increase over last year’s Super Bowl
- During the two weeks leading up to the Super Bowl, GeoComply saw more than 1.77 million new users sign up for legal online betting accounts
- Since the start of the 2023/2024 NFL season through the Super Bowl, GeoComply customers have added more than 13.7 million new accounts, a 28 percent increase from last season
- Minutes before kick-off, GeoComply saw a massive spike in traffic totaling 14.75 thousand transactions per second (TPS) immediately. This was the highest TPS ever recorded on GeoComply’s systems, nearly doubling the last Super Bowl’s peak
- Tale of two Kansas cities: Chiefs fans on both sides of the Kansas City border want to support their team. GeoComply’s real-time pin drop map from Super Bowl Sunday shows legal activity in Kansas, while just across the street in Missouri they are blocked from betting
(GeoComply will be releasing additional Super Bowl data insights later this week.)
GeoComply’s technology is critical for the online sports betting industry. Its platform uses more than 800 data points to accurately confirm that players are located in a state where sports betting is legal before placing a bet. Super Bowl LVIII represents many new growth milestones for the legal online sports betting industry but it also represents a significant technical achievement that ensures that players have a fantastic experience and regulators have the proper assurances that all bets placed fall within the appropriate state borders.
“GeoComply’s technology brings the perfect blend of geolocation precision mixed with a rock-solid player experience,” Sainsbury said. “These two aspects of our platform are critical to the industry’s success as a whole and we designed the solution to meet these massive spikes in demand without compromising on either of them. Innovation is at the core of our brand and we will continue to improve on our technology with the expectation that by the next Super Bowl, more states and more players will join the masses.”
*GeoComply’s Super Bowl data is based on GeoComply’s aggregated geolocation transactions for its United States sportsbook customers in regulated states including Massachusetts, Kentucky, Maine, Vermont and Puerto Rico, all new regulated markets since last year’s Super Bowl. The data does not include Florida. Unless otherwise indicated, data for this release was collected starting at 12am ET on February 10 and continuing through the completion of the Super Bowl on February 11.
GeoComply has a unique view of the United States online sports betting market as the trusted geolocation supplier for many of the regulated online sports betting operators in the United States. GeoComply’s data does not purport to be definitive or represent the entire United States market but is intended to provide general insights into relevant market dynamics.
This press release has not been reviewed, authorized, or endorsed by the National Football League (NFL).
Anna Sainsbury
GeoComply: Super Bowl LVIII Weekend Volumes Increase 22% Year-Over-Year as United States Legal Online Betting Grows
GeoComply, a global leader in advanced anti-fraud and geolocation compliance technologies, has announced a 22.3 percent increase in geolocation checks throughout Super Bowl weekend, surpassing last year’s figures. This sustained growth underscores an important shift in the United States towards a state-regulated, taxed and secure betting environment, enabling more Americans to place legal bets on the year’s most anticipated football game. GeoComply analyzed its data across 28 US states*, Washington DC and Puerto Rico with legal, online sports betting during Super Bowl LVIII weekend.
“The continued transition to the legal market set the stage for a historic first Super Bowl in Las Vegas and the record-breaking results we saw did not disappoint. We are proud to help foster the growth of a regulated industry that puts accountability, security and player protection at the forefront,” the founder and Chief Executive Officer for GeoComply, Anna Sainsbury, said. “Compliance drives our mission and with that commitment we strive to help our customers reliably and responsibly expand the player funnel and boost their businesses. Every year the legal market grows is good news for consumers and states and bad news for illegal offshore sportsbooks that become marginalized.”
Additional Key Insights from Super Bowl LVIII Include:
- Throughout Super Bowl weekend, GeoComply saw a total of 8.5 million active accounts across states where online sports betting is legal. This represents a 15 percent increase over last year’s Super Bowl
- During the two weeks leading up to the Super Bowl, GeoComply saw more than 1.77 million new users sign up for legal online betting accounts
- Since the start of the 2023/2024 NFL season through the Super Bowl, GeoComply customers have added more than 13.7 million new accounts, a 28 percent increase from last season
- Minutes before kick-off, GeoComply saw a massive spike in traffic totaling 14.75 thousand transactions per second (TPS) immediately. This was the highest TPS ever recorded on GeoComply’s systems, nearly doubling the last Super Bowl’s peak
- Tale of two Kansas cities: Chiefs fans on both sides of the Kansas City border want to support their team. GeoComply’s real-time pin drop map from Super Bowl Sunday shows legal activity in Kansas, while just across the street in Missouri they are blocked from betting
(GeoComply will be releasing additional Super Bowl data insights later this week.)
GeoComply’s technology is critical for the online sports betting industry. Its platform uses more than 800 data points to accurately confirm that players are located in a state where sports betting is legal before placing a bet. Super Bowl LVIII represents many new growth milestones for the legal online sports betting industry but it also represents a significant technical achievement that ensures that players have a fantastic experience and regulators have the proper assurances that all bets placed fall within the appropriate state borders.
“GeoComply’s technology brings the perfect blend of geolocation precision mixed with a rock-solid player experience,” Sainsbury said. “These two aspects of our platform are critical to the industry’s success as a whole and we designed the solution to meet these massive spikes in demand without compromising on either of them. Innovation is at the core of our brand and we will continue to improve on our technology with the expectation that by the next Super Bowl, more states and more players will join the masses.”
*GeoComply’s Super Bowl data is based on GeoComply’s aggregated geolocation transactions for its United States sportsbook customers in regulated states including Massachusetts, Kentucky, Maine, Vermont and Puerto Rico, all new regulated markets since last year’s Super Bowl. The data does not include Florida. Unless otherwise indicated, data for this release was collected starting at 12am ET on February 10 and continuing through the completion of the Super Bowl on February 11.
GeoComply has a unique view of the United States online sports betting market as the trusted geolocation supplier for many of the regulated online sports betting operators in the United States. GeoComply’s data does not purport to be definitive or represent the entire United States market but is intended to provide general insights into relevant market dynamics.
This press release has not been reviewed, authorized, or endorsed by the National Football League (NFL).
Anna Sainsbury
GeoComply releases NFL Week One Report showing increased demand for legal sports betting
GeoComply Solutions Inc. (“GeoComply”), a leading provider of cutting-edge anti-fraud and geolocation solutions, today released From the Sidelines to the Mainstream, a report analyzing betting data from its systems during the first week of the 2023 NFL season.
The report reveals 242.3 million geolocation transactions, a 56% increase compared to data from the first week of the 2022 NFL season, and a 40% increase in betting accounts across GeoComply’s US online sportsbook customers.
GeoComply Co-Founder and CEO Anna Sainsbury commented: “Consumer awareness around the security and fairness of legal online betting platforms has played a pivotal role in the responsible growth of the industry. While the increase in our transaction volume emphasizes the appetite for regulated online sports betting, our data also accentuates an urgent call to action. States without regulated online sports betting should get off the legalization sidelines and unlock their ability to protect consumers and generate significant tax revenue.”
Insights found in the From the Sidelines to the Mainstream report include:
- Find out which touchdown sparked the most traffic over the opening week
- Numbers of geolocation transactions, new and active accounts in MD, MA and OH across GeoComply’s online sportsbook customers in these states
- New sports wagering accounts registered across GeoComply’s U.S. online sportsbook customers throughout regulated states
- Analysis of devices used to bet, such as iOS, Android, or PC
- Numbers of geolocation transactions and would-be bettors coming from select states that have not legalized
- Examples of illegal operators marketing to consumers in states that have not legalized
Today, approximately 47% of the U.S. population has access to legal and regulated online sports betting, a figure that will be boosted to 51% when North Carolina, Maine, Vermont, and Kentucky launch regulated betting as expected in the coming months. However, that still leaves almost half of the country unprotected.
The report reveals significant consumer demand in six states where lawmakers are considering bills to legalize and regulate sports betting next year – Alabama, Georgia, Minnesota, Missouri, Mississippi, and South Carolina.
The high number of consumers attempting to access legal sites in other states illustrates the appetite for legal sports betting and underscores a compelling argument for the legalization and regulation of sports betting in these states. Since the 2018 expansion of legal sports betting, states have collected nearly $4 billion in aggregate tax revenue.
The data in the report was collected from September 3 through September 10, 2023 and is based on GeoComply’s aggregated geolocation transactions for its US sportsbook customers in regulated states. Geolocation checks are recorded at various stages of a user engaging with a legal sportsbook, including registering an account, logging in and placing a bet. GeoComply’s data does not purport to be definitive or represent the entire regulated US market but is intended to provide general insights into relevant market dynamics.
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