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OR Esports Announces Zebronics as Official Peripherals Partner to take gaming to the next level

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OR Esports team will exclusively wear and promote Zebronics gaming peripherals and participate in their various marketing initiatives, including social activations and campaigns

 

With a shared vision to be the best in technology, quality, and performance, OR Esports, India’s most successful BGMI team is proud to partner with Zebronics, the IT Peripherals market leader for over two decades to their roster as the Peripheral Partner for the coming season.

As part of the partnership, OR Esports will collaborate with the ZebClan, an exclusive community of gamers created by Zebronics to help them collaborate and understand the real needs of the gaming community. OR Esports was launched in 2019 and is part of the Pole To Win International, Ltd. (PTW) Group; Stated with a mission of empowering Indian gamers, the objective of this collaboration will be to create content creation, activations, fan experiences via live tournaments, video integrations and branding at the OR Esports gaming house.

Commenting on the association, Rajesh Doshi, Director of Zebronics, said, “We are very proud to be associated with OR Esports as their official peripherals partner. Our vision behind ZebClan is to make it a wholesome gaming community around Indian Gamers and give them the opportunity to participate in the discussions and get updates on the latest product launches and tournaments. Zebronics has one of the most extensive ranges of gaming peripherals in this segment, premium yet affordable for the masses. We are looking forward to engaging with more gamers through our association with OR Esports.”

OR Esports is the only Indian Team to have a podium finish at a Global Championship for PUBG mobile. The team also finished second at the PUBG Mobile World East Championship with a 157 million viewership in 2020. OR Esports has a record of a 75% winning rate in official tournaments, and a viewership of 229 million from their official tournaments.

On the partnership, Chief Product Officer at PTW, Kasturi Rangan said, “At OR Esports, our goal is to seek out, level up, and empower every gamer in India, and with Zebronics we have found the perfect partner to achieve this. With a shared passion for next-gen technology, we’re excited to make the best content for the Indian gaming community together”

In a study done by Newzoo, it was found that 1 in 2 mobile gamers use advertising to keep themselves up to date on the product services they want and such partnership will surely have an effective impact in bridging the brand and creators needs.

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Totogaming.am Adds SPRIBE’s Aviator in Long-Awaited Release

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Aviator is SPRIBE’s top crash game, launched in 2019. In this rapid and vibrant setup, the payout multiplier rises as the plane ascends, with players individually choosing when to cash out by pressing the “Cashout” button.
To enhance the launch of this already iconic game in the Armenian market, Totogaming kicked off an innovative teaser campaign, allowing 10 users to win a private flight for three.

“We wanted our users to experience the emotions, dynamics, and uniqueness of the Aviator game not only on the platform, but also in real life. This idea became the foundation of the teaser campaign, which resulted in a successful launch and strong interest from players,” said Victorya Harutyunyan, Head of Product Marketing at Totogaming.

“Launching Aviator on Totogaming is an important milestone for SPRIBE in the Armenian market. This partnership allows us to bring our flagship crash game to a highly engaged local audience, while ensuring the premium level of experience that players worldwide expect from Aviator. We value Totogaming’s commitment to innovation and are delighted to see such a strong reception from players from day one,” said Taras Kozovit, Head of Business Development at SPRIBE.

SPRIBE’s Aviator is solely offered on Totogaming in the Armenian market, underscoring the company’s commitment to broadening its selection with internationally acclaimed games while providing unique experiences to its local players.

The post Totogaming.am Adds SPRIBE’s Aviator in Long-Awaited Release appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Akshat Rathee

Indian Esports 2026: Strategic Growth and the Asian Games Milestone

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The Indian esports landscape is transitioning from a period of rapid “spectacle” growth to a phase defined by lasting institutional structure. Following the implementation of the Promotion and Regulation of Online Gaming Act (PROGA), 2026 is set to be the year where regulatory clarity, international competition, and domestic grassroots development converge.

 

The Impact of PROGA: Policy into Practice

The Promotion and Regulation of Online Gaming Act (PROGA), signed into law in August 2025, has officially moved from policy to practice. Its primary contribution to 2026 is the explicit separation of esports from money-based gaming.

  • Legitimacy: By categorizing esports as a legitimate competitive pursuit, PROGA has unlocked state-level adoption and cleared the way for schools and colleges to integrate gaming into their sports frameworks.

  • Commercial Confidence: With a clear regulatory environment, brands in sectors like FMCG, automotive, and BFSI are now viewing esports as a stable, long-term youth engagement platform rather than a risky experiment.

  • Athlete Pathways: PROGA facilitates the creation of standardized national registries for athletes, ensuring that competitive integrity is maintained across grassroots and professional tiers.

The Asian Games 2026: A Global Stage

The Asian Games 2026 in Aichi and Nagoya, Japan, serves as the most critical milestone for the ecosystem this year.

  • Medal Status: Esports will feature as a full medal event with 11 confirmed titles, including League of Legends, PUBG Mobile (Asian Games Version), and Pokémon UNITE.

  • Indian Prospects: India’s best historical result (quarter-finals in League of Legends at Hangzhou) has set a high bar. For 2026, the focus has shifted toward high-performance training camps and long-term athlete mentorship to secure a podium finish.

  • Multi-Sport Integration: Participation alongside traditional athletes reinforces the narrative that esports is a viable professional career, further encouraging government investment through schemes like Khelo India.

Market Evolution and Key Trends

The Indian gaming market is projected to reach approximately $5.02 billion in 2026, driven by a massive player base exceeding 500 million gamers.

Trend Impact in 2026
Mobile Dominance Over 95% of the market remains mobile-first, fueled by 5G expansion and affordable hardware.
Beyond BGMI 2026 is seeing a push to diversify the market into fighting games, sports simulations, and PC titles to avoid “one-title dependency.”
Monetization Shift Revenue is shifting from pure advertising toward battle passes, subscription models, and in-game progression.
Tier II & III Growth Most new user acquisition is coming from smaller cities, demanding more vernacular and localized content.

The post Indian Esports 2026: Strategic Growth and the Asian Games Milestone appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Insurgence Gaming Company Introduces La Imperia, a Community-First All-Female VALORANT Tournament

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La Imperia, a new all-female esports IP by The Insurgence Gaming Company, will make its competitive debut this month with an online VALORANT invitational tournament running from December 19 to 21, 2025. Designed as a visibility-first platform for women competitors, the event brings together four invited Indian teams for a three-day broadcast competition.

La Imperia marks the inaugural tournament by the Insurgence Gaming Company, a newly founded esports company led by Jasper Shabin, who previously served as a poject manager at Skyesports. Positioning itself as a community-first tournament operator, the Insurgence Gaming Company aims to refocus attention on grassroots competition and long-term ecosystem building at a time when entry-level and women-led esports pathways remain limited.

The tournament will be played in VALORANT and feature a round-robin group stage followed by single-elimination playoffs, culminating in a BO5 Grand Final. All matches across the three days will be broadcast live on YouTube, along with additional watch-parties.

The four invited teams competing at La Imperia include Huntrix, Sin Sisters, Plushie Gang and MyKil. All teams feature all-female rosters, aligning with La Imperia’s positioning as a dedicated women’s esports IP.

Broadcast production for the event will be handled by Momentum Gaming, serving as the official Broadcast Partner. The on-air talent lineup includes Star Tania, Nekroz, Odawg, and Hikari Jane, who will guide viewers through the tournament across all three days.

Beyond competition, La Imperia is also placing emphasis on player well-being. Sattva by Pallavi joins the tournament as the Mental Health Partner, integrating conversations around mental health and holistic wellness into the event’s broadcast and content output. The partnership reflects a growing recognition of sustainability and mental resilience within competitive gaming environments.

Speaking on the launch, Jasper Shabin, Founder of The Insurgence Gaming Company, said: “La Imperia is built to be a visibility platform first. There is no shortage of talent in the women’s VALORANT scene, but there are very few consistent stages where that talent can be seen, supported, and taken seriously. With the Insurgence Gaming Company, we want to return focus to grassroots competition and create formats that players can grow with, not just compete in once.”

The tournament carries an INR 15,000 prize pool, with the primary focus placed on competitive exposure, broadcast quality, and long-term ecosystem value rather than one-off incentives.

With its inaugural edition, La Imperia sets the foundation for a new women-led esports property in India—one that combines structured competition, professional broadcast standards, and a community-first philosophy.

The post Insurgence Gaming Company Introduces La Imperia, a Community-First All-Female VALORANT Tournament appeared first on Gaming and Gambling Industry Newsroom.

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