• Midnite to be Blades’ front-of-shirt sponsor for 2025-26 season
• Lucky season ticket holders will get VIP seat upgrade for every match thanks to Midnite
• Midnite is among UK’s fastest-growing sportsbooks. 

Midnite, one of the UK’s fastest-growing online sportsbooks, has been named as the principal partner of Sheffield United for the 2025-26 season.

Midnite’s logo will be on the front of Blades shirts for the men’s and women’s adult first teams, training kits and adult replica shirts. It will also be displayed around Bramall Lane, on home match team sheets, the matchday programme and across the club’s social media channels.

The partnership also launches Midnite Premium Seat Upgrade. This will see two lucky season ticket holders drawn at random before each men’s home league game to enjoy a premium match experience in the prestigious Tony Currie Suite.

Midnite and Sheffield United will also collaborate to bring Blades fans closer to their club with a series of unique moments and unprecedented opportunities throughout the season.

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Midnite was the official betting partner of the 2025 World Snooker Championship, held at the Crucible in Sheffield earlier this year.

Jonathan Shaw, Vice President of Growth at Midnite, said: “It’s a privilege for Midnite to become principal partner of Sheffield United for the coming season. The club has a proud history and a strong connection with its supporters and we’re committed to helping make this a memorable season for Blades fans.

“This partnership continues our efforts to grow Midnite as a challenger brand in the UK market, as we look to build our presence and offer a genuine alternative to the established tier-one operators. We’re looking forward to working with the club and its supporters throughout the season.”

Paul Fielder Head of Commercial for Sheffield United Football Club said: “We’re pleased to welcome Midnite as our principal partner for the 2025-26 season. They’ve shown a clear commitment to working with the club and its supporters and we’ve been impressed by their thoughtful and collaborative approach.

“We look forward to developing the partnership over the season and providing Blades fans with some memorable moments along the way.”

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Midnite and Sheffield United’s partnership will operate in accordance with the Gambling Commission’s codes of practice.

Parimatch, the global entertainment company, is set to make a significant impact at iGB L!VE 2025, taking place in London from July 2–3. Located at Stand E34, the Parimatch team will welcome industry leaders, potential partners, and top talent to explore a world of premium entertainment opportunities.

iGB L!VE is a cornerstone event in the iGaming calendar. That is why Parimatch is creating a hub for high-value connections with key decision-makers. The stand will be a must-visit destination for attendees seeking access to a top-tier network of C-level executives and the best deals from an Affiliate program operating globally across the Middle East, Southeast Asia, and Europe. The Parimatch Affiliate team will be on hand to discuss the best deals and hottest offers, designed to drive high performance for partners.

The Parimatch experience at Stand E34 is designed to be unforgettable, going beyond performance to build strong alliances and celebrate shared success. Demonstrating a commitment that goes beyond industry standards, Parimatch Affiliates will host an exclusive side event for its top partners: a trip to the Formula 1 race in Silverstone. This ethos will be reflected at the stand through a dynamic atmosphere where insights and energy converge, complete with engaging activities, prize draws, and limited-edition merchandise drops.

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In addition to fostering business objectives, Parimatch is focusing more than ever on its employer brand. The company’s Employer Brand and HR teams will be on-site for open conversations with talented professionals. Visitors can gain direct insights into Parimatch’s vibrant corporate culture, diverse work formats, and significant career opportunities. This provides a transparent look into life at a leading global entertainment company.

Play’n GO, the world’s leading casino entertainment provider, has today announced that its market leading portfolio of games are now available with the Goldrush group brands in South Africa.

The news underlines the strength of Play’n GO’s position in the burgeoning African iGaming market and will see Goldrush’s players enjoy such global hits as Book of Dead, Fire Joker and Rise of Olympus 100.

Already known for its acclaimed content across the world, the new partnership that covers both the Goldrush and Gbets brand signals Play’n GO intent on being a major force on the African continent.

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The Goldrush Group is one of the more storied names in gaming in South Africa, with more than 20 years of heritage in the brand that now includes iGaming and a large retail presence.

James Baxandall, Head of Regional Sales Africa for Play’n GO, said: “The Goldrush Group have been a first-class operator for many years and I’m really excited to bring our game portfolio to their players. I have no doubt that globally recognised classics such as Book of Dead will perform exceptionally well with their player base. This is a partnership that I expect to grow for many years to come.”

Peter Amblianities, Head of Marketing at Goldrush Group, added: “Goldrush is excited to partner with yet another world class gaming provider in Play’n GO to bring our valued customers even more slots to enjoy on Goldrush.co.za. Epic new slots titles to Feel the Rush on include Honey Rush, Rise of Olympus, Perfect Gems and much, much more! We look forward to exceptional growth with Play’n GO.”