eSports
British Esports Association Enters into Partnership with College of Esports
British Esports Association has announced an exclusive Higher Education (HE) university-level partnership with the College of Esports.
The College of Esports is a world first university-level institution dedicated solely for university degrees in the business of esports.
The university degree portfolio will include Foundation, Undergraduate and Postgraduate levels and will be delivered at the College of Esports campus at the iconic Velodrome, Queen Elizabeth Olympic Park in London, with students starting in September/October 2022 for the start of the academic year 2022/2023.
For transparency, the British Esports Association has helped produce part of the degree and provided College of Esports with some guidance, but will not be teaching the courses.
Each university-level programme will focus on the global billion-dollar business of esports.
The student experience will centre on traditional academic subjects taught through the lens of an industry that many are so passionate about, supported by their unique TRI-Curriculum. This consists of the main degree courses plus two additional curricula to make students World-Ready, providing higher contact hours and a holistic 360 teaching approach.
This approach will ensure an exciting, cutting edge teaching model which fully prepares each student for a career within esports and other sectors.
The College of Esports is a boutique university-level institution, with student places to be limited, ensuring each student receives the maximum benefit from their studies and wider experiences.
All university-level provision has been designed in partnership with the British Esports Association to ensure that each programme is industry-ready, with input from the wider esports sector. A College Advisory Board populated by leading figures will provide guidance to the college and will be announced in due-course.
Each course will provide best-in-class academic teaching combined with leading knowledge and input from the esports sector, to provide students with long-term value, career flexibility and a holistic understanding of international business at both macro and micro levels.
It will cover the business of international esports, IP rights, management of players and talent, event management, sponsorship, logistics, marketing, business and more.
As well as training people to go into the industry, the College of Esports will also offer a business incubation unit to help students grow their ideas into their own businesses.
The British Esports Association will provide unique industry expertise, as well as enriching the learning materials of the degree content, in order to ensure relevance to the student and sector as a whole.
The British Esports Association also has a separate exclusive Further Education partnership with Pearson to offer Esports BTEC qualifications of which students can then progress smoothly from these BTEC courses onto the BEA accredited courses at the College of Esports.
The College of Esports facilities based within the Velodrome, home to many international sporting triumphs, will include new purpose-built classrooms, eateries, a library, social areas as well as state-of-the-art gaming spaces for students.
Professor Philip Wilson, founder and Chair of the College of Esports, stated: “We are delighted to have entered into this long-term exclusive higher education partnership. The knowledge, experience and expertise of the British Esports Association is a central pillar of our approach to ensure that the College of Esports is at the cutting edge of the industry for our students.”
“Our partnership will create the UK hub of esports business and provide additional legacy to the 2012 Olympic and Paralympic Games, as well as job creation and community support in the boroughs that we engage.”
British Esports Association chair Andy Payne OBE commented: “We’re delighted to have signed this exclusive university-level partnership with the College of Esports to help deliver esports business degrees and ensure a bright future for our exciting industry. Esports not only offers many exciting career opportunities, it also gives people essential transferable skills that can be applied to many other roles and industries.”
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BETBY, the leading sportsbook supplier, has announced the launch of “90s”, a new genre within its proprietary esports feed, BETBY Games, bringing exclusive retro-inspired content to operators and players.
Designed around the look and feel of classic 90s video games, the new genre introduces a lineup of e-sims that take players back to the pixel era, combining retro-inspired visuals with the simplicity and high-frequency betting mechanics that define BETBY Games. While many modern esports products focus on realism and
advanced graphics, 90s takes a different approach by returning to the roots of gaming, transforming familiar retro aesthetics into a fully optimised betting experience.
The launch responds to a growing demand for greater content variety within sportsbook environments, particularly products that can deliver constant engagement beyond traditional live sports schedules.
With 1-minute match formats, 24/7 availability, and quick settlements, “90s” is designed to offer operators a new layer of always-on entertainment while maintaining the speed and betting intensity that define BETBY.Games.
One of the key strengths of “90s” lies in its distinctive positioning within the modern iGaming market.
By bringing retro-inspired game formats into a fully betting-ready environment, BETBY is offering operators access to a type of content that is rarely available today, creating a differentiated experience inspired by the iconic titles and visual style that shaped a generation of players.
The first wave of titles includes eBasketball’98, eBaseball’95, eTennis’89, and eFighting’93, each bringing its own distinctive retro identity while being fully integrated with modern betting mechanics.
The collection covers a mix of major sports and fighting content, combining familiar retro gaming cues with formats built specifically for sportsbook performance.
eFighting’93 introduces a format that complements BETBY Games’ existing eFighting portfolio, offering fast-paced matchups and simple winner markets across 6,000 monthly matches.
eBasketball’98 delivers a dynamic format featuring a high-speed 1v1 shootout between two players at a single hoop.
Bettors can place wagers on the top scorer, point handicaps, total points, and individual point counts, with the title delivering 6,000 matches per month. eBaseball’95 condenses baseball into a
high-intensity 1-inning format, offering 5,000 monthly events across 1×2, handicap, and totals markets. Completing the lineup, eTennis’89 brings an ultra-fast tennis format focused on single-game action, with 6,000 monthly matches and winner markets.
Inspired by the visual identity of the 8-bit and 16-bit eras, “90s” creates a product that feels instantly recognisable to players who grew up with this style of gaming, while also offering younger audiences a distinctive and visually engaging alternative to conventional esports content.
“90s is an exciting new direction for BETBY Games because it brings something completely different to sportsbooks,” said Kirill Nekrasov, Head of Innovation & R&D at BETBY.
“There is still a very strong emotional connection around retro games, from the pixel art to the sounds and the simplicity of the gameplay.
We wanted to take that nostalgia and transform it into a product that works for modern betting: fast, clear, engaging, and available around the clock.”
“Our goal was to increase content diversity for our partners. Operators need engagement tools that work 24/7, and the “90s” genre provides a unique, fast-paced solution.
This initial launch is just the start, as we will continue to expand the portfolio with a wider mix of 90s-themed sports and casual titles,” he added.
The launch of 90s further strengthens BETBY.Games’ position as one of the most innovative proprietary esports feeds in the market, offering operators a broad portfolio of fast-betting content designed to drive engagement, increase event volume, and deliver a differentiated sportsbook experience.
BETBY
BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence.
BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.
From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, BETBY is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
The post BETBY launches “90s”, a new retro-inspired genre within BETBY Games appeared first on Americas iGaming & Sports Betting News.
RESPWNED and LOTUS 8 have signed a partnership to launch the GIRLGAMER Winnipeg Festival in 2026, marking the GIRLGAMER Esports Festival brand’s expansion into Canada.
RESPWNED manages the GIRLGAMER Esports Festival brand, while LOTUS 8 is a Canada-based company focused on event development and partnerships. The companies said they will jointly develop and deliver the Winnipeg event, combining global esports IP management, event production, commercial partnerships, and local execution.
“This partnership represents an exciting milestone for GIRLGAMER as we continue to expand globally and bring our platform to new audiences,” said Tiago Fernandes, Managing Partner at RESPWNED. “Canada is a dynamic and fast-growing Esports market, and we are proud to collaborate with LOTUS 8 to deliver a meaningful and impactful event experience.”
Steven Vuong, representing LOTUS 8, added: “We are thrilled to partner with RESPWNED to bring the GIRLGAMER Festival to Canada. This collaboration reflects a shared vision of building inclusive, high-quality esports experiences while creating strong commercial and community value. Together, we are laying the foundation for a standout event in 2026.”
The GIRLGAMER Winnipeg Festival is planned as a family-oriented event with business networking, brand activations, and community programming, and is expected to include international and local talent. Additional details, including dates, venue, and participating partners, will be announced in the coming months.
The post RESPWNED partners with LOTUS 8 to bring GIRLGAMER festival to Winnipeg in 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
RESPWNED, the company that manages the GIRLGAMER Esports Festival brand, and LOTUS 8, a Canada-based company focused on event development and partnerships, today announced their partnership to the launch of the GIRLGAMER Winnipeg Festival.
The strategic partnership marks a significant step in expanding the GIRLGAMER Esports Festival brand into Canada.
This brings its globally recognized platform for competitive gaming, inclusivity, and industry engagement to a new market.
The GIRLGAMER Winnipeg Festival is envisioned as a family-oriented event, with business networking, brand activations, and community-driven experiences.
Under the terms of the agreement, RESPWNED and LOTUS 8 will work collaboratively to develop and deliver the event, combining their respective expertise in global esports IP management, event production, commercial partnerships, and local market execution.
“This partnership represents an exciting milestone for GIRLGAMER as we continue to expand globally and bring our platform to new audiences,” said Tiago Fernandes, Managing Partner at RESPWNED.
“Canada is a dynamic and fast-growing Esports market, and we are proud to collaborate with LOTUS 8 to deliver a meaningful and impactful event experience.”
Steven Vuong, representing LOTUS 8, added: “We are thrilled to partner with RESPWNED to bring the GIRLGAMER Festival to Canada.
This collaboration reflects a shared vision of building inclusive, high-quality esports experiences while creating strong commercial and community value.
Together, we are laying the foundation for a standout event in 2026.”
The GIRLGAMER Winnipeg Festival will feature a combination of international and local talent, brand partnerships, and programming designed to foster diversity, inclusion, and innovation within the gaming and esports ecosystem.
Further details, including dates, venue, and participating partners, will be announced in the coming months.
RESPWNED LTD
RESPWNED is a United Kingdom-based company specializing in esports IP management, event production, and industry consultancy.
The company manages the GIRLGAMER Esports Festival brand, a global platform dedicated to creating opportunities and visibility for women in gaming and esports.
LOTUS 8
LOTUS 8 is a Canada-based premier esports organization based in Winnipeg, Manitoba. Dedicated to building championship-calibre teams across North America, they are at the forefront of innovation in competitive gaming.
As pioneers in the industry, they have developed the Performance Mindset Mindfulness, a system designed to support mental health in esports.
This holistic approach blends mental wellness practices, meditation, nutrition, fitness, and proper sleep hygiene into their competitive strategy.
The post RESPWNED and LOTUS 8 to launch GIRLGAMER Winnipeg Festival in 2026 appeared first on Americas iGaming & Sports Betting News.
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