Press Releases
Bragg To Launch ORYX Platform in Czech Republic with MERKUR
Full turnkey platform deal with leading operator will enhance ORYX Gaming’s position in the regulated Czech market
ORYX Gaming, a Bragg Gaming Group company, will launch its platform and content in the Czech Republic through a full turnkey deal with major operator MERKUR, significantly strengthening its presence in the region.
Under the deal, ORYX will provide a turnkey solution covering a broad range of products and services including its Player Account Management (PAM) iGaming Platform as well as operational services including payments, KYC, fraud and data management. Also included is the supplier’s FUZE
Players at MERKUR’s online casinos will be able to enjoy a wide range of hits from the ORYX Hub, which hosts exclusive titles from GAMOMAT, Peter & Sons and ORYX’s own in-house studios, as well as aggregated casino content from a huge range of iGaming industry suppliers. The full MERKUR Czech launch powered by the ORYX platform is expected to go live in mid-Q2 2022.
With its MERKUR arcades, the operating and manufacturing giant Gauselmann Group is well-established in the land-based vertical, and the provision of ORYX’s platform will allow for an alignment of its land-based operations with its current activity in the online sector.
Online gambling in the country has been regulated since 2017 and is showing strong year-on-year growth. In 2020, the vertical brought in approximately USD 550m (CKZ 12bn) and accounted for over 32% of total gambling revenue, highlighting the significant opportunity for both parties.
Richard Carter, Chief Executive Officer of Bragg, said: “Reaching this full turnkey platform agreement with an established global land-based and online gaming group such as Gauselmann marks another significant step for Bragg Gaming Group as we continue to execute on our strategy of penetrating regulated markets with leading operators.
“This agreement will allow us to deepen our footprint in the Czech market with our industry leading platform tools and exclusive content and we are delighted to align with such an established and experienced partner.”
Stefan Bruns, Chief Executive Officer at MERKUR, said: “ORYX’s commitment to providing a market leading turnkey online gaming solution coupled with its market leading range of both in-house and third-party casino content and services match exactly what we’re looking for to take our brand online to Czech players. It offers us the right blend of flexibility and differentiation that is going to serve us well as we continue to grow our leading presence there.”
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Contributors Program
Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice
The Playa strategic advisor will publish on VIP operations, segmentation and retention, starting with an anonymous VIP Operations Survey 2026.
Gamblers Connect has confirmed Gali Hartuv, Strategic Advisor at The Playa, as the seventh voice to join its 2026 Contributors Program.
The independent B2B iGaming media platform said the programme will reveal one senior industry voice per month throughout 2026, with contributors publishing under the Gamblers Connect Contributor Editorial Code.
Gamblers Connect said Hartuv has more than 15 years’ experience in VIP management, including designing and optimising VIP programmes across more than 50 operator brands, and training “hundreds of professionals” now working in VIP roles across the industry.
Hartuv will publish across four areas: building VIP programmes that drive long-term value; AI-powered VIP identification and player segmentation; hyper-personalisation and retention strategy; and scaling VIP operations across different markets and cultures. His first contribution is a VIP Operations Survey 2026, an anonymous survey intended to benchmark how VIP teams work across iGaming operators, including portfolio sizing, tools, qualification thresholds, workflow standards and where time is spent during the week.
Partnerships and Operations Lead, Luka Dimitrijevic, said: “VIP management is where a great deal of an operator’s value is won or lost, and very few people can speak to it with Gali’s depth. He has spent his career turning high value player relationships into a discipline rather than guesswork, and he is refreshingly candid about what works and what does not. Through the Contributors Program he will share practical insight on VIP strategy, retention, and the smart use of AI, with content grounded in real results rather than recycled best practices.”
The post Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
St8 extends TonyBet partnership to Alberta after securing supplier registration
St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.
Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.
St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.
David Fall, Business Development Manager at St8, said:
“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”
Kiryl Liudvikevich, Head of Product at TonyBet, said:
“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”
The post St8 extends TonyBet partnership to Alberta after securing supplier registration appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
St8 continues partnership with TonyBet with an expansion into Alberta
The post St8 continues partnership with TonyBet with an expansion into Alberta appeared first on Americas iGaming & Sports Betting News.
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