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FSB names IGT veteran as VP of Program Management

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Madinia Melanis joins award-wining sports betting provider as it continues to establish itself in the fast-growing North American market

FSB, the omnichannel sports betting and iGaming supplier, has strengthened its North American senior management team with the appointment of industry veteran Madinia Melanis as Vice President of Program Management.

Melanis joins from supplier giant IGT where she held several roles over a distinguished eight-year career. Most recently she was Senior Manager – Head of North American PlaySports PMO but has been US Sports Betting Regional Lead – Head of PMs and Bid Manager – Business Proposals.

As VP of Program Management at FSB, she will be responsible for on-boarding of FSB’s North American client base ensuring an effective and seamless delivery experience. She has also been tasked with building out FSB’s expanding retail and online delivery teams in the region.

Melanis has been given decision making oversight into new processes and procedures the North American Program Management team will implement in order to successfully align internal teams and increase visibility and collaboration with FSB’s partners. She will officially begin her role at FSB on November 12th.

Melanis will be attending G2E Las Vegas with the FSB North America team as they showcase their online and retail solutions fresh from a recent major deal in South Dakota. More information on FSB’s G2E presence can be found here: https://fsbtech.com/g2e2021/

Ian FreemanChief Revenue Officer at FSB, said: “Madinia is a major coup for FSB and she will play a key part in our plans for the North American market. She has incredible experience and knowledge of the industry and the wider sports betting market, and we are thrilled to be able to leverage this.

“FSB is at the cutting-edge of retail and online gambling technologies and as we further establish ourselves in North America we will continue to onboard the best talent in the business and in Madinia we have certainly done that.”

Madinia MelanisVP of Program Management at FSB, said: “It is an honour to join such an innovative, fast-growing organisation that has ambitious plans for North America.

“I am looking forward to using the experience I have gained over the years to help take the company to the next level and to not only meet but exceed the goals it has set for itself.”

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CasinoCanada Partners with IntellectBet

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CasinoCanada.com, an online casino information portal operated by SEOBROTHERS, has partnered with the IntellectBet online casino. The collaboration focuses on content development, traffic acquisition, and informational coverage of the IntellectBet platform for users in Canada.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “The partnership with IntellectBet implies the creation of content describing the platform’s offering, its game portfolio, provider network, and payment systems. The collaboration includes traffic acquisition focused on directing users from Canada to the platform.”

The platform provides access to a library of 16,000 games aggregated from more than 85 studios. The portfolio includes slots, live dealer games, and RNG table games, as well as additional categories such as crash and penny games from the likes of Booming Games, InOut, Playson, and BGaming.

The platform supports more than 15 payment methods, including Interac, Bitcoin, and MiFinity. IntellectBet Casino operates in Canada under the Curacao licence and reports around 94,000 active players monthly.

IntellectBet is operated by Casiworx, which also unites other casino brands such as RockstarWin, StakeBro, FreakyBillion, PokerbetCasino, VipCasino, SlotyStake, Slotobit, StakeMania, SlotoRush, Norsewin.

The post CasinoCanada Partners with IntellectBet appeared first on Americas iGaming & Sports Betting News.

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Adam Pentecost Chief Revenue Officer at Gaming Corps

Gaming Corps Taps Betty to Boost Content Options for Ontario Players

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Gaming Corps, a publicly traded game development firm located in Sweden, has entered into a new distribution deal with Betty, one of the rapidly expanding iGaming operators in Ontario. The agreement enhances Betty’s platform with Gaming Corps’ growing collection of content, increasing options for players in a market where the brand currently provides over 2,800 slot titles.

Thanks to the collaboration, Betty customers will soon enjoy the latest slot releases from Gaming Corps, featuring 3 Easter Pigs, the latest chapter in the well-known 3 Pigs series, which adds a new seasonal element to one of the studio’s most iconic franchises. Players will also gain access to the latest release, Vendetta Fury, from DEGEN Studios, Gaming Corps’ newest RGS partner.

This launch leverages the solid success of the broader 3 Pigs franchise, featuring games like 3 Pigs of Olympus and 3 Pigs of the Caribbean that are already part of Gaming Corps’ collection. These are included with the studio’s wider range of Slots, Plinko, Mine, Crash, and Table games.

Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has become one of the most exciting regulated markets in North America, and Betty has built an impressive reputation by offering players both quality and variety. We’re delighted to partner with such a progressive operator and look forward to showcasing how our latest content can bring something genuinely different to their already rich portfolio.”

Paraskeva Smirnova, Senior Casino Operations Manager at Betty, added: “Betty has built its identity on being a homegrown Ontario brand with a clear focus on what local players want. Working with Gaming Corps allows us to continue that mission, adding content that stands out and gives our players something new to discover alongside the thousands of titles we already host.”

The post Gaming Corps Taps Betty to Boost Content Options for Ontario Players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Adam Pentecost Chief Revenue Officer at Gaming Corps

Gaming Corps partners with Betty to expand content choice in Ontario

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Gaming Corps has signed a new distribution agreement with Betty, one of Ontario’s fastest-growing iGaming operators. The deal adds Gaming Corps’ expanding suite of content to Betty’s platform, strengthening the choice for players in a market where the brand already offers more than 2,800 slot titles.

Through the partnership, Betty customers will soon have access to the latest Gaming Corps slot releases, including 3 Easter Pigs, the newest instalment in the popular 3 Pigs series, which introduces a fresh seasonal twist on one of the studio’s most recognisable franchises. Players will also have access to Gaming Corps’ newest RGS partner, DEGEN Studios’, latest release, Vendetta Fury.

This launch builds on the strong performance of the wider 3 Pigs franchise, with titles such as 3 Pigs of Olympus and 3 Pigs of the Caribbean already established within Gaming Corps’ portfolio. These sit alongside the studio’s broader offering of Slots, Plinko, Mine, Crash and Table games.

Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has become one of the most exciting regulated markets in North America, and Betty has built an impressive reputation by offering players both quality and variety. We’re delighted to partner with such a progressive operator and look forward to showcasing how our latest content can bring something genuinely different to their already rich portfolio.”

Paraskeva Smirnova, Senior Casino Operations Manager at Betty, added: “Betty has built its identity on being a homegrown Ontario brand with a clear focus on what local players want. Working with Gaming Corps allows us to continue that mission, adding content that stands out and gives our players something new to discover alongside the thousands of titles we already host.”

The post Gaming Corps partners with Betty to expand content choice in Ontario appeared first on Americas iGaming & Sports Betting News.

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