Compliance Updates
BOS rejects austerity measures for gambling advertising in Sweden

The Swedish Trade Association for Online Gaming (BOS) submits its opinion to the Ministry of Finance on its proposed austerity measures for gambling advertising. The Government proposes that gambling advertising should go from being regulated on the basis of a requirement for moderation to special moderation.
The online gaming industry association – BOS – is critical of the proposal and calls on the government to withdraw it.
– This is another proposal from the government that plays the unlicensed gaming companies in Sweden straight into the hands. The trump card of the Swedish-licensed gaming companies vis-à-vis the unlicensed has been the opportunity to market themselves and thus channel gaming consumers into the safe Swedish licensing system. If the possibility of doing so becomes even more difficult, the leakage out of the Swedish licensing system – already today 25 percent of the turnover for online casinos leaks out of the licensing system – will fall to even more critically low levels. In the name of consumer protection, this proposal must be withdrawn, says Gustaf Hoffstedt.
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Asia
Thailand Postpones Parliamentary Debate on Casino Bill

A parliamentary debate on Thailand’s Entertainment Complex Bill that had been planned to take place on Wednesday has been postponed until the next session amid rising anti-casino sentiment and concerns the bill is being rushed through.
Thai PM Paetongtarn Shinawatra confirmed that the government would instead focus in the meantime on more pressing matters such as the aftermath of the recent earthquake and how to deal with the impact of the US tariffs.
Passage of the Entertainment Complex Bill has been coming under increasing scrutiny in recent weeks with anti-gambling advocates stating protests and a group of senators voicing their opposition to the speed with which the bill was seemingly making its way through parliament.
That’s despite the addition of a clause requiring locals to hold at least THB50 million (US$1.5 million) in their bank accounts to gain entry to Thailand’s legal casinos – a clause experts say would essentially force international operators to ditch their Thailand casino bids.
The post Thailand Postpones Parliamentary Debate on Casino Bill appeared first on European Gaming Industry News.
Compliance Updates
UKGC Issues License to Incentive Games

Incentive Games has announced that it has been awarded a UK Gambling Commission (UKGC) licence on 27 March 2025. This allows the company to bring its innovative suite of real money games to UK-licensed operators.
The UKGC is recognised as one of the most stringent and respected regulatory authorities within the global gaming industry. This achievement underscores Incentive Games’ unwavering commitment to maintaining the highest standards of compliance, service quality and operational integrity. Obtaining this licence, which requires excellence in areas such as security and responsible gambling, provides access to one of the key regulated igaming markets.
Ahmed Baker, chief commercial officer at Incentive Games, said: “Securing our UK Gambling Commission licence is a major milestone for Incentive Games. It reinforces our dedication to meeting the highest regulatory standards while continuing to develop world-class products for our partners.
“The UK is a critical market for us and we’re thrilled to introduce our industry-leading real money games to UK operators and players. This achievement marks a pivotal step forward in our growth strategy.”
The post UKGC Issues License to Incentive Games appeared first on European Gaming Industry News.
BETER
BETER Makes U.S. Debut with vendor registration in New Jersey

BETER, the award-winning provider of fast betting content, data, and live streaming, has obtained vendor registration from the Division of Gaming Enforcement (DGE), the regulatory authority in the U.S. state of New Jersey.
This marks BETER’s first regulatory approval in the United States, enabling the company to deliver its real-time data and live streams to licensed operators in New Jersey—empowering them to offer players non-stop, fast-paced betting experiences.
The first product approved by the New Jersey DGE is BETER’s flagship Setka Cup table tennis tournaments, which are already live on the New Jersey domain of tier-one sportsbook bet365, also operating in multiple U.S. states.
BETER arranges over 11,000 Setka Cup matches per month across over 16 arenas worldwide, offering 30+ betting markets per event. All contests are monitored 24/7 by BETER’s in-house integrity team, which is dedicated to upholding the highest standards of fair play and transparency.
In total, the provider organizes more than 46,000 fast betting events monthly across esports and sports disciplines. Its portfolio features ESportsBattle tournaments, which include popular titles such as eFootball, eBasketball, and eHockey, alongside classic sports like basketball, tennis, and table tennis. Additional disciplines are scheduled for release later in 2025.
BETER also provides an Esports Odds Feed which delivers market-leading odds for more than 450 tournaments globally with 40,000+ pre-match and live events each year. Odds are calculated using official data and are compiled by a team of expert traders.
Gal Ehrlich, CEO of BETER, said: “This is a milestone moment for the BETER team, as we see tremendous potential for our fast betting products and solutions in New Jersey and across the U.S.
“We’ve already built a strong reputation as a go-to provider in key markets from Latin America to Europe, and that trust has been instrumental in securing the approvals needed for our U.S. launch.
“Setka Cup has cultivated a loyal following worldwide, and we’re thrilled to introduce it to bettors in New Jersey—and in other U.S. states where we plan to go live in the coming months.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Securing our first U.S. approval marks a significant legal and operational achievement for BETER. Our legal team, in close collaboration with our trusted partner, the law firm Blank Rome, worked tirelessly with the New Jersey DGE to bring this to life.
“But we are not stopping there. We are accelerating efforts to certify our ESportsBattle product for the New Jersey market, while actively pursuing licenses in all U.S. states where gambling is permitted—the key ones, as of today, being Colorado, Ohio, Florida, North Carolina, and Pennsylvania.”
The post BETER Makes U.S. Debut with vendor registration in New Jersey appeared first on Gaming and Gambling Industry in the Americas.
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