Latest News
Week 38/2024 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Zillion Games introduces Storm Fruits, a popular theme among players worldwide, brought to life as a vibrant fruit-themed slot packed with eye-catching animations of lightning and fireworks. Storm Fruits combines high-volatility excitement with 25 paylines, ensuring thrilling gameplay that appeals to both seasoned players and newcomers.

Endorphina has announced the release of a new title, Golden Brew, which has become available to players on September 17th, 2024. Created to celebrate the popular Oktoberfest, the slot features 5 reels, 4 rows, and 50 fixed paylines, welcoming beer lovers from all over the world. In Golden Brew, players will be invited into the world of fresh craft beer, German sausages, and platters of salty snacks, embracing the true spirit of Oktoberfest.

Step into the dusty streets of the Old West where lawlessness reigns and the hunt for Wanted Unusual Suspects™ begins. The latest slot of the same name from Northern Lights Gaming, an exclusive Games Global studio, is the next in the developer’s Unusual Suspects franchise and sees players assume the role of the fearless sheriff who must uphold justice and bring the notorious outlaws to heel.

Beloved footballer, actor, and philanthropist Vinnie Jones takes the spotlight in Swintt’s latest video slot, The Crown Reloaded XtraLock™. This new British-themed game reintroduces the popular XtraLock™ feature, which was a fan favourite in Aloha Spirit XtraLock™. The Crown Reloaded XtraLock™ is a five-reel, 25-payline title that sees Jones seize his role as a daring conman on a mission to heist the Crown Jewels.

Buckle up, grab your safety helmets, and rev your engines because it’s time to take a trip with some motorcycle-loving little piggies in Stakelogic’s wacky new slot game, Piggy Town. Meet a delightful group of oinkers as you spin the reels and explore the streets of this quaint little town, where the local piggies love motorcycles nearly as much as they love treating players to bonus features and big wins.

Play’n GO invites players into a world of Greek mythology with Divine Divas, their latest 5×5 grid slot. This enchanting title blends strategy and excitement, offering players a chance to build mythological masterpieces with the help of three powerful Goddesses: Athena, Hera, and Aphrodite.

Cutting-edge game studio Peter & Sons is about to unleash hell. The Barcelona-based outfit’s diabolical new slot, Evil Devil. This 6×7 high-volatility video slot with up to 117,649 ways to win immerses players in a cartoonish hellscape presided over by the fiery lord Satan Sama. With a devilish surf guitar soundtrack and chaotic but gripping gameplay, there’s nothing else quite like it on the market.

Amusnet has released its new online video slot game, Bier O’Meter. The game has been specially created to celebrate Oktoberfest with all beer lovers. It promises a fun and festive atmosphere, complemented by top-notch graphics and traditional Bavarian music-inspired sound effects. A plethora of German-themed symbols is to be found across the 5 reels and 30 paylines of this online video slot game, which promises a true celebration of the love for beer and entertainment.

The post Week 38/2024 slot games releases appeared first on European Gaming Industry News.
brand campaigns
Stake releases hot air balloon football match stunt at 10,000ft
Stake published a new campaign video on June 23 showing a small-sided football match played on a pitch suspended from a hot air balloon at 10,000ft.
The video features six extreme sports content creators—Nathan Roque, Alessio Papia, Nicolo Contrada, Yasmin Xavier, Sara Vidal, and Carol Chafauzer—playing on a 12m x 20m synthetic grass platform. Stake said the 3,000kg pitch was carried by balloon during a 60-minute flight, with participants later jumping from the platform using parachutes.
The activation sits within Stake’s “It’s All At Stake” brand platform, which the company launched ahead of this summer’s global football tournament. According to Stake, the campaign is being promoted across YouTube, Instagram and X.
Jarrod Febbraio, Director at Stake, said: “This summer sees one of the biggest cultural moments on the planet and simply showing up is no longer enough. Our ambition is to create campaigns that genuinely capture people’s attention, spark conversation and give fans something they haven’t seen before.
“At Stake, we are always looking for ways to push creative boundaries and challenge expectations around sports marketing. Whether it’s our It’s All At Stake campaign or staging a football match thousands of feet in the air, the objective is the same – creating entertainment that resonates with audiences and delivers memorable experiences around the moments they care most about.”
Stake also said the “It’s All At Stake” campaign has generated more than 200 million views across earned and social channels in the first week of the tournament.
The post Stake releases hot air balloon football match stunt at 10,000ft appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Game Aggregation
Infingame says tournaments and missions drive retention on sweepstakes platforms
Infingame has published operational observations on what it says is driving player engagement on sweepstakes platforms, arguing that traditional online casino retention tactics don’t consistently translate to the sweepstakes model.
According to the aggregator, the strongest-performing sweepstakes products are built around progression-driven engagement, social-style competition, lightweight onboarding, and highly dynamic promotional systems. “Sweepstakes players behave very differently from traditional casino audiences,” said Jana Filagina, Head of Commercial at Infingame. “The expectation is much closer to entertainment platforms and gaming ecosystems than classic gambling products. Retention is driven by interaction quality, progression, and continuous engagement rather than purely transactional behavior.”
Infingame identified tournament ecosystems as a leading mechanic for repeat participation and session continuity, saying competitive formats outperform static reward campaigns by adding progression loops and achievement motivation. The company said operators using segmented tournament mechanics recorded higher repeat participation rates than those relying mainly on bonus-driven campaigns, and flagged “multiplier races, win races, and progression-based leaderboard systems” as particularly effective for mobile-first audiences due to short-session play patterns.
“Players want activity, not passive rewards,” Filagina said. “The strongest-performing sweepstakes platforms are creating environments where players continuously interact with missions, rankings, tournaments, and achievement systems rather than simply claiming bonuses.”
Infingame also highlighted mission-based challenge systems as a fast-growing retention lever, saying they encourage broader content exploration and higher daily return activity than standard promotional structures. Separately, the company pointed to infrastructure scalability as an operational priority, arguing that mobile-heavy, interaction-focused audiences make responsiveness and gameplay continuity central to engagement performance as operators scale across North America.
The post Infingame says tournaments and missions drive retention on sweepstakes platforms appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
SolutionsHub marks 10 years and plans more overseas offices
Isle of Man-based regulatory and licensing consultancy says it has opened in Ireland and will announce further locations.
SolutionsHub has marked its 10-year anniversary, highlighting international expansion plans from its Isle of Man base. Founder Lee Hills set up the regulatory and licensing consultancy on 23 June 2016, the day of the Brexit referendum.
The company said it has grown from a one-person operation into what it describes as “the largest regulatory and licensing consultancy on the Isle of Man,” supported by a team that includes former regulators, government officials and compliance specialists. SolutionsHub said it now supports “hundreds of businesses and organisations” across gaming, fintech and other regulated sectors, and has received “more than 55 industry awards, including three EGR awards.”
SolutionsHub said its international footprint has increased, with an office established in Ireland and further overseas offices set to be announced as part of its next stage of development. The company also said it is broadening its work into adjacent regulated industries as regulation and operational complexity evolve globally.
Hills said: “I did not begin with a detailed ten-year plan. I knew the type of business I wanted to create and the standards I wanted it to represent, but what SolutionsHub has become has been built by the people who joined the business and contributed their own knowledge, experience and commitment.
“We have never pursued growth simply for the sake of becoming bigger. We have focused on being consistent, investing in people with genuine regulatory and operational experience and making sure that growth does not come at the expense of the quality of our work.
“That has been a collective effort throughout the past ten years. Every person who has worked with us, supported the business or trusted us to advise them has played a part in reaching this point.
“The opportunity now is to take the same approach into new markets, strengthen our international presence and continue building the expertise our clients will need as regulation becomes increasingly complex.”
SolutionsHub COO Nick Wright added: “When I joined SolutionsHub, it was still a very young business, but the ambition and the standards behind it were already clear,” Wright said.
“What has followed has been a genuine team effort. We have brought together people with significant regulatory, operational and industry experience, and each of them has contributed to the business SolutionsHub is today.
“The company is larger, the team has grown and we now work across more markets, but the underlying principles have remained the same. We want to do the work properly, give clients practical support and build relationships that last.
“Reaching ten years gives us an opportunity to recognise everything the team has achieved together, while also looking ahead to what we can build next.”
The post SolutionsHub marks 10 years and plans more overseas offices appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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