Industry News
The rise and rise of NoLimit City – the iGaming industry’s bad boy slot developer
NoLimit City could have been just another slot developer, turning out a succession of games in line with the prevailing trends. But where would be the fun in that?
Unlike some other studios which boast that player satisfaction is at the heart of what they do, the team at NoLimit City believe in exceeding player expectations – and it definitely seems to be working. This is a developer that’s seemingly come out of nowhere to become a leading name in the world of online slots gaming – with a taste for the bizarre, the gruesome – and even, some might suggest, the downright distasteful.
Controversial themes
NoLimit City is responsible for creating some of the most controversial slots around, grounded in topics that include mental institutions, lobotomies, cannibalism and violent prisoners. As an example, Karen is a recurring character who made her first appearance in xWays Hoarder xSplit, set in a post-apocalyptic landscape. She cropped up again earlier this year in Karen Maneater – but this is no femme fatale we’re talking about! She’s keeping control of the dystopian world by resorting to cannibalism – descending into themes where most slots developers might be reluctant to tread.
Other popular games include Mental, Punk Toilet and Warrior Graveyard xNudge, all of which are decidedly left field. The developer’s latest release in September 2022 is The Border, which is based on uncomfortable themes of escape, control and aggressive authority. And let’s face it, that’s a far cry from fruit, bells and BAR symbols!
It hasn’t always been this way, although the developer has spent almost a decade steadily building up a reputation for high-quality slots. As recently as the summer of 2019 NoLimit City was launching Hot 4 Cash – a funky, fruity five-reel game with echoes of Starburst – but with an array of features that definitely made it worthy of closer attention. The studio was also responsible for Gaelic Gold and Mayan Magic Wildfire, both of which were medium-volatility slots offering 5 and 10 paylines respectively.
Then something seemed to change, as the games took a leap into previously uncharted territory. Tombstone RIP quickly became a player favourite, taking the typical western slot theme to a darker place. Big players wins are celebrated by a hangman preparing nooses, carefully testing them for weight, then hanging outlaws one by one – heady stuff indeed for modern-day gamers, who like to see a few lynchings and blood spatters served up with their slots action!
Innovative mechanics
Creating slots that appeal to a generation brought up on first-person shooters and horror-themed console games is one thing – delivering up the gaming mechanics that keep a slots fan spinning those reels is another matter. But once again, NoLimit City set out to be different. The team have been busy developing a number of exciting and highly volatile game features, making them incredibly appealing for risk takers and thrill seekers.
San Quentin xWays combines the menacing atmosphere of life in a high-security US male prison with huge winning potential. With help from the NoLimit xWays mechanic, the game offers a top payout of 150,000x, which is absolutely huge. And the potential rewards could be even better with the help of an introductory bonus from one of the newest UK slot sites.
This is a game that’s loved as much by the critics as it is by the players, as it was awarded 2021 Game of the Year status by BigWinBoard and Gaming Intelligence. Quite an achievement for a game featuring a bar of soap on the shower floor if the game doesn’t go your way!
Volatile gameplay and exciting features ensure a thrilling experience on the reels, so these are games with huge player appeal. NoLimit slot themes might be considered distasteful by some, but there’s an appreciative audience that seemingly can’t get enough of them – and that certainly hasn’t gone unnoticed by the big industry players.
NoLimit City is playing with the big boys
In June 2022, Gambling Insider reported that industry powerhouse Evolution Gaming Group has acquired NoLimit City for 340m euros. Coming hot on the heels of Evolution’s buyouts of NetEnt and Big Time Gaming, this only serves to prove just how desirable NoLimit City games have become. According to Evolution’s chairman, Jens von Bahr, they’d been keeping tabs on the creators of Tombstone RIP for some time and were extremely impressed by the new style of games being produced.
Over at iGB, Evolution’s CEO Martin Carlesund was citing the distinctive style of NoLimit City slots as being a major factor in the group’s recent acquisition. He believes that the combination of outstanding graphics, niche themes and innovative mechanics makes these games particularly attractive for advanced players.
That may be true, but by combining innovative slot mechanics with macabre and controversial themes that echo recent PC and console games, such as Silent Hill, it seems that NoLimit City has hit on a winning formula. These games aren’t just attracting experienced slots fans – they’re also drawing in a new audience looking for grittier and darker themes than most players are accustomed to. And NoLimit City seem more than happy to oblige!
And it could turn out to be an excellent long-term strategy too. Recent analysis into the appeal of horror games suggests that even though we’re momentarily scared, we’re drawn to keep returning again and again – which is surely the Holy Grail for any slots developer!
Clearly, Evolution feel that NoLimit City fills a gap in their portfolio, and since this is a major industry player committed to enabling cutting-edge gameplay, there’s no better endorsement. Meanwhile, NoLimit City warns us to expect ‘the unseen and the unexpected’. With upcoming titles including Kenneth Must Die and Dead Canary to look forward to, it’s clear that NoLimit City intends to keep on keeping on.
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
Games Global Limited (“Games Global”), a leading developer, distributor and marketer of innovative online, casino-style gaming (“iGaming”) content and integrated business-to-business solutions to iGaming operators, announced today that it has launched the roadshow for its initial public offering (“IPO”) of 14,500,000 ordinary shares. The offering consists of 6,000,000 ordinary shares offered by Games Global and 8,500,000 ordinary shares to be sold by Games Global’s existing shareholder (the “Selling Shareholder”). Games Global will not receive any proceeds from the sale of the shares by the Selling Shareholder. The underwriters will have a 30-day option to purchase up to an additional 2,175,000 ordinary shares from the Selling Shareholder at the IPO price, less underwriting discounts and commissions. The IPO price is currently expected to be between $16.00 and $19.00 per share. Games Global has applied to list its ordinary shares on the New York Stock Exchange under the symbol “GGL”.
J.P. Morgan, Jefferies and Macquarie Capital are acting as joint lead book-running managers for the proposed offering. Barclays and BTIG are acting as book-running managers for the proposed offering.
The proposed offering will be made only by means of a prospectus. Copies of the preliminary prospectus relating to the proposed offering, when available, may be obtained from:
- J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, or by email at [email protected] or [email protected];
- Jefferies LLC, Attention: Equity Syndicate Prospectus Department, 520 Madison Avenue, New York, NY 10022, by phone at (877) 821-7388, or by email at [email protected]; or
- Macquarie Capital (USA) Inc., Attention: Equity Syndicate Department, 125 West 55th Street, New York, NY 10019, or by email at [email protected]
A registration statement relating to these securities has been filed with the U.S. Securities and Exchange Commission but has not yet become effective. These securities may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective. This press release does not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.
In any member state of the European Economic Area (the “EEA”) this announcement, and the offering, are only addressed to and directed at persons who are “qualified investors” (“Qualified Investors”) within the meaning of Regulation (EU) 2017/1129 (the “Prospectus Regulation”). In the United Kingdom, this announcement, and the offering, are only addressed to and directed at persons who are “qualified investors” within the meaning of the Prospectus Regulation as it forms part of domestic law in the United Kingdom by virtue of the European Union (Withdrawal) Act 2018 who (i) have professional experience in matters relating to investments falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, as amended (the “Order”), (ii) are high net worth entities who fall within Article 49(2)(a) to (d) of the Order, or (iii) are persons to whom it may otherwise lawfully be communicated (all such persons being referred to as “relevant persons”).
This announcement must not be acted on or relied on (i) in the United Kingdom, by persons who are not relevant persons, and (ii) in any member state of the EEA, by persons who are not Qualified Investors. Any investment or investment activity to which this announcement relates is available only to and will only be engaged with (i) in the United Kingdom, relevant persons, and (ii) in any member state of the EEA, Qualified Investors.
The post Games Global Announces Launch of IPO appeared first on European Gaming Industry News.
Leading the charge in the convergence of financial technology and iGaming, Genome, a cutting-edge electronic money institution, is thrilled to announce its strategic partnership with Chilli Partners, a prominent iGaming affiliate program specializing in casino games.
The collaboration marks a pivotal moment in the iGaming industry, bringing together Genome’s expertise in online financial services and Chilli Partners’ prowess in affiliate marketing. The partnership is set to redefine the landscape of affiliate payouts, offering an array of benefits to both affiliates and the iGaming community at large.
“We are excited to embark on this journey with Chilli Partners. By combining our financial expertise with their influential position in the iGaming affiliate space, we aim to set new standards for efficiency and innovation in affiliate payouts,” – noted Genome’s CEO Daumantas Barauskas.
For one, the partnership offers efficient payouts. Affiliates can now enjoy expedited and secure payouts through Genome’s state-of-the-art financial infrastructure, enhancing their overall experience and satisfaction.
It also provides global reach for Chilli Partners, as it can extend its reach to affiliates worldwide with Genome’s international payment capabilities. This allows Chilli Partners to foster a more diverse and expansive network.
The partnership streamlines financial workflows, ensuring seamless transactions and reducing administrative overhead for Chilli Partners, allowing them to focus on delivering top-notch affiliate services.
Genome is all about innovation in payments and online financial services. This approach brings new possibilities for payment options, providing flexibility and convenience for affiliates participating in the Chilli Partners program.
Lastly, the collaboration prioritizes compliance and risk management, assuring affiliates of secure and compliant transactions in accordance with industry regulations.
“This partnership aligns perfectly with our commitment to providing the best possible experience for our affiliates. Genome’s advanced financial services will play a crucial role in elevating our affiliate program to new heights”, – added Clayton Zammit Cesare, Head of Affiliates at Chilli Partners.
As the iGaming industry continues to evolve, Genome and Chilli Partners stand united in their dedication to driving positive change, innovation, and reliability. The partnership is poised to create a ripple effect, positively impacting the entire iGaming ecosystem.
About Genome
Genome is a leading EMI that provides innovative financial services, including batch payouts, SWIFT, and SEPA transfers. With a focus on efficiency and compliance, Genome empowers businesses across various industries, including iGaming, to streamline financial operations and enhance user experiences.
For more information, please visit https://genome.eu/
About Chilli Partners
Chilli Partners is a prominent iGaming affiliate program specializing in casino games. With a commitment to excellence, Chilli Partners connects affiliates with top-tier iGaming brands, offering a lucrative partnership that includes competitive commission structures and tailored support.
For more information, please visit https://chillipartners.com/
The post Genome and Chilli Partners join forces to revolutionize iGaming affiliate payouts appeared first on European Gaming Industry News.
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