Latest News
Play’n GO let loose Animal Madness, the latest release to join their diverse content portfolio
Play’n GO let loose Animal Madness, the latest release to join their diverse content portfolio.
A farmer’s work is never done… From tending to your livestock to growing crops, it can be a little hectic keeping things in order. There’s always a job to be done at this madcap farm.
Animal Madness does an amazing job of replicating the hectic nature of farm life. Light-hearted gameplay progresses the narrative for immersive player engagement.
Farming and animal-themed games are popular amongst players and it’s easy to see why, a strong narrative with humorous characters who continually change before the player’s eyes. This fun farm-themed game is perfect for both enthusiasts and newcomers to grid slots. Features tie closely with the narrative and the goals are clear to follow as the symbols cascade. Spin. Match. Clear.
On entering the farm players will see a grid set against a barnyard backdrop with a sunflower at the forefront which isn’t just for decoration. Symbols form winning combinations which are removed and cause cascades and with every third cascade one of the sunflower features is triggered. As these play out the sunflower petals light up to show the players their progress.
There is already an abundance of animals that play their part on the grid, but one that we haven’t mentioned yet is the rabbit. The Rabbit Destruction feature is activated randomly on non-winning spins where one of three destruction features will play out to help the player clear the grid.
Progression is clear throughout the game, not only through the features but through design. Play’n GO’s designers have cleverly tied in the game’s animal theme with the artwork; crop symbols ripen and animals awaken as the game advances, much like life on a farm.
Charlotte Miliziano, Head of Games at Play’n GO said
‘Animal themed games are as fun to make as they are to play, they naturally lend themselves to dynamic features like the Rabbit Destruction feature.
‘We already have quite the collection in our portfolio from deep-sea adventures like Octopus Treasures to farmyard frolics like Piggy Bank Farm and we can’t wait to show you more.’
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Industry Awards
Soft2Bet’s Betinia shortlisted in five categories of the EGR Marketing and Innovation Awards
Nominations in five categories of the EGR Marketing and Innovation Awards is further recognition of Soft2Bet’s cutting-edge gamification solutions and innovative approach.
Soft2Bet, a leading provider of iGaming turnkey solutions, is delighted to announce that Betinia, its renowned brand in Denmark and Sweden, has been shortlisted in five categories of the EGR Marketing and Innovation Awards 2024.
The nominations are recognition of the incredible work that has been achieved by the Betinia team in two of Europe’s most competitive and regulated markets.
Betinia’s shortlisting in the following categories:
- Best Native App,
- CRM Campaign,
- Innovation in Sports Betting,
- Innovation of The Year,
- Responsible Gambling Marketing Campaign of the Year, demonstrates how it has grown into being one of the most innovative and progressive operators in the industry.
Soft2Bet was recognised in February when its Motivational Engineering Gaming Application (MEGA) gamification solution won the Innovation of the Year at the EGR Nordics Awards and it is delighted to see its achievements gain further recognition with these shortlist nominations.
Oksana Tsyhankova, CMO of Soft2Bet, commented: “Being shortlisted in five categories is a great achievement and huge credit goes to our technical, product and marketing teams. Betinia’s success in two of Europe’s most competitive and regulated markets is also highly satisfying because it showcases our B2C expertise in driving engagement, retention and revenues.”
The post Soft2Bet’s Betinia shortlisted in five categories of the EGR Marketing and Innovation Awards appeared first on European Gaming Industry News.
Betmotion
Betmotion leads campaign to aid victims of the Rio Grande do Sul floods
In response to the recent and devastating floods in Rio Grande do Sul, which have displaced over 100,000 people and severely affected 70% of the state’s municipalities, Betmotion, through its Corporate Social Responsibility project, BetSocial, is mobilising efforts to assist the victims of this catastrophe.
BetSocial has launched an initiative to support the actions of the NGOs Ação da Cidadania and CUFA, which are leading the charge in providing immediate aid to the impacted communities. At this critical moment, BetSocial is reinforcing the call for everyone to unite in solidarity and make donations that will be crucial for reconstructing affected lives.
“The tragedy that has struck Rio Grande do Sul requires a swift and coordinated response. At Betmotion, we believe in the power of solidarity and in our community’s ability to make a difference in times of need,” states Bianca Passos, founding member of BetSocial. “Every contribution, no matter how small, has a significant impact on the lives of those facing such difficult days.”
To facilitate donations, BetSocial has provided information on how to make contributions via PIX to the two partner organisations:
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Ação da Cidadania: [email protected]
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CUFA: [email protected]
Betmotion and BetSocial thank you in advance for your support and solidarity. They reiterate their commitment to work to alleviate the hardships faced by this catastrophe’s victims and continue promoting significant social impact actions.
Latest News
PA Betting Services and Liderform forge strategic partnership to elevate racing content for Turkish audiences
PA Betting Services (PABS) are thrilled to announce a groundbreaking partnership with Liderform, the premier specialist racing form publication in Turkey. This multi-year agreement marks a significant milestone in the evolution of international racing, as Liderform integrates PABS’s pre-race stats and tipping from nine prominent racing regions into their own tipping product. The collaboration aims to enhance the quality of international racing coverage, offering Turkish audiences access to top-tier insights and analysis as they engage with racing through approved Tote partners.
With this alliance, Liderform solidifies its commitment to delivering unparalleled racing content to its customers, leveraging PABS’s expertise in pre-race analysis and tipping to augment their existing offerings. By incorporating PABS’s comprehensive data and insights, Liderform seeks to enrich the experience of Turkish racing enthusiasts and foster a deeper engagement with unparalleled insights and analysis across international racing events.
Richard Duncan, Head of Business Development & Strategic Partnerships at PABS, expressed his enthusiasm for the partnership, stating, “This partnership with Liderform presents an opportunity to promote PABS’s pre-race tipping and statistical content, which has a proven track record of success in domestic markets, to new international audiences. We couldn’t be more excited to work with Liderform to enhance their market-leading form products.”
The collaboration between Liderform and PABS represents a strategic alignment of two industry leaders, each renowned for their commitment to excellence in racing content. Murat Akyer, CEO of Liderform, emphasised the significance of the partnership, stating, “The breadth and quality of pre-race international form, stats, and tipping content made PABS the obvious choice to enhance our leading form solution. This collaboration not only enhances Liderform’s position as the leading Turkish provider of racing form solutions but also underscores our dedication to innovation and delivering value to our audience.”
The post PA Betting Services and Liderform forge strategic partnership to elevate racing content for Turkish audiences appeared first on European Gaming Industry News.
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