Latest News
Sporting CP’s Estádio José Alvalade to Host Legends Charity Game
The inaugural Legends Charity Game, organised by Sport Global, will be staged at Sporting CP’s Estádio José Alvalade, marking the start of a series set to run annually until 2030.
The match will see Portugal Legends face off against World Legends on Monday, 15 September 2025, with Calema performing live at half-time, and all in support of the goal of raising €1 million for charity.
The venue confirmation came after the Champions League schedule was finalised, introducing Estádio José Alvalade as the host of the opening match of the series. Kick-off is scheduled for 20:00, with player arrivals at 18:00 and gates opening at 18:30. Fans can enjoy a pre-game show at 19:40, while half-time will feature a live performance by Calema, the São Tomé and Príncipe-born, Portugal-based duo known for their blend of pop and Afrobeat, performing in front of 50,000 fans and millions watching worldwide.
The Portugal side will be captained by Luís Figo and include a host of stars from the nation’s greatest footballing moments. Figo said: “It’s always a pleasure to come back to my country and play football! Hope to see a full stadium in my hometown, Lisbon, for this amazing Legends Charity Game and raise funds for important charity causes.”
Joining him are Euro 2016 winners Ricardo Quaresma, Nani, Eliseu, Bruno Alves, Ricardo Carvalho, and Pepe, along with Champions League winners Fábio Coentrão, Maniche, Pauleta, Vítor Baía, José Bosingwa, and Deco. Other confirmed legends include Beto, Jorge Andrade, Dani, Tiago Mendes, Simão, Hélder Postiga, Nuno Gomes, and Costinha, who will also serve as team manager.
Legendary forward Quaresma added: “Wearing the Portuguese shirt has always filled me with pride, and winning Euro 2016 was the greatest moment of my career. I’m really looking forward to representing Portugal again, especially for such a good cause. Football has the power to bring joy and hope, and using that to support families affected by war and conflict is incredibly important. Playing at home in Lisbon, for something that matters this much, makes the Legends Charity Game even more special.”
Nuno Gomes, one of Portugal’s most recognisable attacking players of the 1990s and 2000s, added: “Being called up to represent Portugal has always carried a deep sense of responsibility and national pride, and that feeling is no different ahead of the upcoming Legends Charity Match. Supporting those less fortunate has long been a personal priority.”
The World Legends squad will provide formidable competition, featuring international icons including Kaká, Peter Schmeichel (Manager), Petr Cech, Edwin van der Sar, Rene Higuita, Carles Puyol, Roberto Carlos, John Terry, Cafu, Javier Zanetti, Marco Materazzi, Gheorghe Hagi, Youri Djorkaeff, Christian Karembeu, Krasimir Balakov, Gaizka Mendieta, Marek Hamsik, Javier Saviola, Michael Owen, Henrik Larsson, Alessandro Del Piero, and Hristo Stoichkov.
All proceeds from the match will be donated through the Sport Global Charitable Foundation to four charities:
– Cruz Vermelha Portuguesa (Portuguese Red Cross): Delivering emergency response, healthcare, training, and social support nationwide.
– Cáritas Portuguesa: Providing critical support to marginalised communities in Portugal and abroad.
– International Alert: Working across divides to resolve conflict and build lasting peace.
– Ukrainian Red Cross Society: Delivering urgent care, shelter, food, and psychological support to those affected by war.
Rasmus Sojmark, Founder of Sport Global, said: “With the Legends Charity Game, we are connecting fans, legends, music and communities for something bigger than the game itself. This match will bring generations together, and Estádio José Alvalade is a fantastic host for what promises to deliver the best in entertainment for a great cause. I would also like to take the chance to thank the Portuguese Football Federation, along with all our sponsors and partners, for helping us make this a reality.”
The Legends Charity Game is an annual event organised by Sport Global and will run until 2030.
Tickets for the Legends Charity Game are now on sale starting from €10 for adults and €6 children. Premium Category tickets are also available at €35 for adults and €20 for children under 12.
* Sport Global Charitable Foundation is a restricted fund under the auspices of Prism the Gift Fund (UK registered charity no. 1099682). All profits from the Legends Charity Game will support the Foundation’s beneficiary charities.
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eSports
Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028
Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.
The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.
EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.
“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”
Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”
EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.
The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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