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BETBY BOOSTS E-SIM GAME PORTFOLIO WITH TWO NEW eSOCCER TITLES, MERGING REALISM AND RAPID PLAY
BETBY, the innovative sportsbook supplier, has expanded its Betby.Games portfolio with the launch of two brand-new eSoccer titles: X-Battle FC and a new e-sim built on the globally renowned football franchise, PES. These additions reinforce BETBY’s commitment to delivering engaging, high-frequency content tailored to the iGaming audience, while serving distinct purposes within its wider esports strategy.
The first release, X-Battle FC, is designed for speed and simplicity, continuing BETBY’s sub-1-minute Blitz game series. The current tournament lineup includes the AFC Asian Cup, Copa América, Euro, and the World Cup. With over 60,000 matches generated per month, X-Battle FC significantly boosts the volume and instant-play appeal of BETBY’s proprietary esports content.
Meanwhile, BETBY has also launched a new eSoccer title fully optimized for the 2025 season. This release is focused on enhancing the depth and realism of BETBY’s eSoccer vertical, featuring immersive visuals, enriched match data, and updated team rosters. It debuts with a curated lineup of tournaments, including the FIFA Club World Cup, Brasileirão Série B, the Chinese Super League, Colombia’s Liga, Argentina’s Primera División, and Russia’s Premier League.
Additional leagues will be introduced as part of a phased rollout, with plans to launch over 35 new tournaments within the next three months. This expansion will include not only top-tier competitions such as the English Premier League, La Liga, Serie A, and Ligue 1, but also lesser-known national championships from countries including Greece, Scotland, Belgium, and Saudi Arabia. The game’s betting offer will also continue to evolve, with a strong emphasis on stat-driven markets designed to foster analytical play and long-term engagement.
Together, these two launches further evolve the Betby.Games ecosystem, which now comprises 19 proprietary titles, over 70 tournaments, more than 350 betting markets, and 400,000 live matches per month. By combining fast-paced gameplay with data-rich, immersive simulations, BETBY continues to deliver tailored experiences that support both entertainment and operational performance, giving operators the tools to reach a broader player base and drive retention.
Commenting on the launches, Kirill Nekrasov, Head of Sportsbook Product at BETBY, said: “With the release of new titles in our eSoccer offering, we are significantly expanding opportunities for our operators. By following a localized approach, we focus on delivering the right content for each market. In addition, we continue to enhance our platform’s stability with every release. Stability and product quality are among our core values, and they represent a standard our competitors will never be able to replicate.”
To find out more about BETBY, visit: https://betby.com/
The post BETBY BOOSTS E-SIM GAME PORTFOLIO WITH TWO NEW eSOCCER TITLES, MERGING REALISM AND RAPID PLAY appeared first on European Gaming Industry News.
casino games
Groove says its aggregator library passes 20,000 casino games
Groove says it has surpassed 20,000 casino titles on its aggregation platform, up from 15,000 games two years ago. The company said the library now includes content from more than 150 providers and is available to partners worldwide through a single API.
According to Groove, the portfolio spans slots, instant wins, table games, crash games, live dealer and arcade-style content, alongside “emerging verticals including sweepstakes and crypto-native content.” The company said the catalogue is delivered through “one API, one back office, one pipeline,” and positioned the milestone as a curated expansion rather than a volume play.
Rachel Tourgeman, Head of Partnerships at Groove, said: “Twenty thousand games is a number. What matters is what sits behind it…” She added: “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove pointed to recent integrations including KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it said offers “proprietary mathematics with real-time RTP customisation.” For operators, Groove said the full library is accessible via Groove Command, its centralised back-office product, with tools including content matching, regional segmentation and automated tournaments.
Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” adding: “Twenty thousand games through a single API is not just scale. It is a statement.” Meltzer also claimed Groove’s “technology stack with predictive auto-scaling, atomic transactions, real-time compliance mesh” supports execution “across fragmented regulatory landscapes with precision.”
The post Groove says its aggregator library passes 20,000 casino games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Bragg Gaming
Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive
Mega Casino has launched 10 Hot Diamond Desire, a new online slot developed by Bragg Gaming, as an exclusive title available only to Mega Casino players.
According to the companies, the release is intended to strengthen Mega Casino’s exclusive content line-up in the UK online casino market. Bragg Gaming said the game was created by its in-house development team and combines classic slot features with modern mechanics and a diamond-themed design.
The exclusive launch also extends the commercial relationship between the supplier and operator. Mega Casino already offers Bragg Gaming titles including Down The Chimney and Sevens & Suns.
Dom Aldworth, Head of Brand Marketing at Kinetic Digital said:
“Exclusive content remains a key pillar of our strategy and 10 Hot Diamond Desire is a great example of the kind of launch we want to bring to Mega Casino players. The game delivers a compelling experience while giving customers access to something genuinely unique. We’re pleased to be working with Bragg Gaming on this exclusive release and look forward to expanding our portfolio of exclusive content even further in the future.”
The post Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
appointments
OS Studios names Ishaan Arya country manager to lead India expansion
OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.
OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.
“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”
In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”
Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”
The post OS Studios names Ishaan Arya country manager to lead India expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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