Founded by two betting industry stalwarts, ParUp Golf brings an eclectic range of exciting features to transform the amateur golf experience, with social betting set to launch in the next phase

The Unit, a leader in product design and development for sports betting and iGaming, is helping shake up the amateur golfing world by delivering the game-changing ParUp Golf app, after being chosen as ParUp Golf’s app development partner.

The launch is set to disrupt and streamline the logistical demands of organising and participating in recreational golf; the app will also introduce social betting features, gamifying the group golf UX, in future iterations of its rollout.

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Free to download on the App Store and Google Play, ParUp Golf is designed to help small groups of friends or larger golfing societies manage and elevate their golf-day experience. By creating a digital clubhouse for scheduling and monitoring their rounds of golf, this agile control centre is now fostering more excitement and deeper engagement both before and during the round.

Users can log into the app to make use of a number of features that add to the entertainment, including:

• Live Leaderboards: See real-time scoring for both individual and team events during the round to crystallise positional awareness and fuel the battle for bragging rights;

• Digital Scorecards: An easy-to-use scoring system with minimal clicks for a best-in-class user-experience;

• Schedule Group Events: Organise events at more than 39,000 golf courses worldwide;

• Share & Invite Members: Seamlessly send an event link to ensure group members can join instantly in just one click;

• Highlight Key Event Details: Share event times, costs, prizes and other key information, plus track attendance and payments;

• Multi-Round Series Scoring: Track multi-round series leaderboards for weekend trips or season-long events;

• Team Formats & Side Games: Track longest drive and nearest-the-pin competitions, offering players a fun way to interact on golf days;

• Play Friendly Rounds: Set up casual rounds with friends anytime.

ParUp Golf is the latest product from two industry stalwarts. Ian Lowther is a former Head of Brand Marketing for Betway, and has also worked in senior leadership roles for Betfair, BetVictor and Ladbrokes. While his co-founder, Andy Dymock, also has an extensive background in gaming, having worked in senior management roles at Ladbrokes, BetVictor and The Ritz Club London. Dymock’s most recent role was with the German industry giant Merkur.

The application has been fully developed by The Unit, demonstrating its ability to create and execute robust, scalable platforms. Accordingly, ParUp Golf is another successful example of The Unit’s nous in creating native iOS and Android applications tailored to the specific needs of a client to enhance engagement, user experience and monetisation potential.

In a future phase of the launch, ParUp Golf will unveil a peer-to-peer betting feature, where players will be able to seamlessly place bets against each other within the app, with the winners of a specific side or social game taking their cut of any pooled prize pot.

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Paddy Casey, Co-founder at The Unit, said: “We are very proud to have played our part in bringing ParUp Golf to market. It’s an innovative and incredibly useful platform that will add more excitement and gamification to the recreational, social golf experience.

“While The Unit is primarily associated with sports betting and iGaming, the production of the ParUp Golf app as a sports app in its first iteration is proof of how we can diversify and adapt our offering to different domains, formats and game types.

“Custom mobile app development is a key part of our core offering, and we are thrilled to be able to bring that expertise to the world of golf. We wish Ian, Andy and their team all the best with ParUp Golf and we’re very excited to see how it will grow in the coming years.”

Ian Lowther said: “We have launched ParUp Golf with the aim of making recreational group golf easier to manage and more fun to play. By partnering with The Unit, we have given ourselves the best possible chance of success.

“The technology provided by The Unit allows ParUp to create and maintain a more inclusive, more interactive, and more memorable golfing journey – via high-quality, easy-to-use reliable tech.

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Andy Dymock said: “We will keep working with The Unit as we continue to grow. And with our background in sports betting, we are perfectly positioned to introduce social betting features into an upcoming phase of our launch. This will be one of several new features still to come, so watch this space!”