Latest News
National Gambling Support Network helps over 110,000 people as self-referrals increase by 50% since April 2023
New data released today reveals how many people have been supported by the National Gambling Support Network (NGSN) since its launch in 2023, with data also showing an increase in self-referrals by over 50% in year two. Waiting times for a first assessment are also shown to be offered after an average of just two days.
Since April 2023, the NGSN has supported over 110,000 people over the two years since launch. This is based on the number of individuals who accessed services including the National Gambling Helpline, regional providers, primary care and residential services. These fall into three tiers of support (Tiers 2-4) including assessments, brief interventions, extended brief interventions (EBI), treatment sessions, reviews and aftercare.
The impact of a region-first approach, which is designed to deliver local support and services for people, and access to providers with knowledge and understanding of the local community, can be seen through more individuals accessing support directly from their local provider, with self-referrals into the system increasing by over 50% since launch.
Brief Interventions (BI), which involve short-term strategies aimed at addressing gambling harms through time-limited conversations, allow early engagement and support before challenges escalate, and offer advice and signposting to further help if required. Increasing early support has been central to the NGSN and as a result, these have seen a significant rise in the second year of the Network, having nearly doubled with a 93% increase, from 11,000 to over 21,000 people receiving a meaningful intervention.
Person-centered support means that people are also accessing the service that works for them and around their personal lives and circumstances, such as peer support, group work and 1:1 therapy. The average waiting time for a first assessment is now an average of two days across the network.
Through increases in outreach and engagement activity and improvements to tools such as the GambleAware service finder to enhance awareness of support available amongst frontline professionals and the public, individuals are more likely to engage with local support services directly.
Since the launch of the GambleAware service finder website in July 2024, we have seen an estimated 21,000 people directed to NGSN provider referral options, which includes links to email addresses, phone numbers, self-referral forms and websites.
Those with the most severe cases of gambling harm will often require Tier 4 treatment, which is the most specialised and intensive level of care within the NGSN, where a person stays at a residential treatment centre.
Jackie Menzies, from Southport, is one person who has benefited from the support of the NGSN and its tier 4 care. Jackie started gambling when he was 20, and after realising that the effects of gambling harms were having an impact on his mental health and wellbeing, he was directed to support from Cheryl Williams at NGSN provider, Adferiad, with the service he received described as “lifesaving.”
Jackie, now 38, said: “I owe Cheryl and the team at Adferiad my life.
“From the moment I was introduced to them, I was contacted, informed, and treated with respect and understanding for both myself and my addiction. I was guided and informed of what options might be available to me and how I might be able to get help.
“I had treatment at their Parkland Place Centre and from the empowering attitudes of the staff, I have enrolled in a Level 3 counselling course at my local college, and I’m looking to the future to be able to help people who are suffering from addictions like I am to grow and be able to find peace and happiness again.”
Anna Hargrave, Deputy Chief Executive at GambleAware, says: “The second year of the National Gambling Support Network presented an opportunity to take the learnings from year one and focus on how we can best support those affected by gambling harms.
“We’ve seen an increase in the number of people being supported and importantly, an increase in brief interventions and self-referrals, which means we can support people earlier and reduce the potential for further harm.
“The expertise within the Network is unrivalled and providers play a key role in helping people across the country, whether that be at the start of their journey, or supporting them at the end. We look forward to working with the future commissioners and the NGSN with the integration of the network into the future system to ensure providers can continue offering their crucial services.”
Significant work has gone into improving the support and care individuals receive, with the NGSN delivering a range of successful interventions, from increased prevention activities and community-based early interventions to continued development on expanding more efficient pathways into structured treatment. In so doing, this has ensured and enabled more people to access support and achieve strong outcomes, through a no wrong door system to reducing the impact of gambling harms.
Joy Allen, Police & Crime Commissioner for Durham and vocal advocate for prevention of gambling harms, said: “Gambling, like any addiction, has the power to completely control the lives of those affected and those closest to them. It can negatively impact individuals financially, emotionally, socially and in terms of their mental wellbeing.
“We need to think of gambling-addiction in the same way in which we think of and support those with Drugs and Alcohol addiction. It is an illness that can lead people to commit crime to feed their addiction and those in its thrall need rehabilitation, not censure. It can certainly lead to abject misery. It is estimated that there are nearly 500 gambling related suicides a year in England highlighting the urgent need to encourage more people to seek help. In 2023 around 5% of the North East population aged over 16 was classified as an ‘at risk’ gambler, often spending more than they afford and chasing losses leading to financial strain, anxiety and stress.
“In response, and in line with the priorities I’ve placed on tackling gambling harm, Durham Constabulary has signed the National Gambling Charter which commits the Constabulary to providing specialist training for its officers so that they can identify those at risk and signpost them towards support. I urge other organisations to do the same. Collectively we can, and will, do more.”
The National Gambling Support Network is available for anyone who is experiencing harm from gambling and wants support for it, including people who are affected by someone else’s gambling. All services are free and confidential.
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BMM Testlabs
BMM Testlabs hires Michael Minor as SVP and North America BD lead
Minor will lead land-based gaming sales strategy and customer engagement across the region.
BMM Testlabs has appointed Michael Minor as Senior Vice President & North America Market (NAM) Leader, Business Development, the company said.
In the role, Minor will lead land-based gaming sales strategy and customer engagement across North America, with a mandate to expand BMM’s regional presence and relationships with manufacturers, suppliers, and operators.
Minor brings more than 20 years of experience in business development leadership, client engagement, and sales strategy, according to BMM. He previously held senior roles at NEXTEQ, Pavilion Payments, and IGT.
Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”
Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”
- BMM Testlabs: https://bmm.com/ Company site for confirmation of the executive appointment and BMM’s testing and certification services.
- American Gaming Association: https://www.americangaming.org/ Trade body resource for North American gaming market context referenced in the appointment.
- Pavilion Payments: https://www.pavilionpayments.com/ Background on one of Minor’s prior employers cited in the release.
- IGT: https://www.igt.com/ Background on one of Minor’s prior employers cited in the release.
The post BMM Testlabs hires Michael Minor as SVP and North America BD lead appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT
BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Michael Minor has joined the Company as Senior Vice President & North America Market (NAM) Leader, Business Development.
In this role, Minor will lead land-based gaming sales strategy and customer engagement across the region, helping expand BMM’s presence and strengthen relationships with manufacturers, suppliers, and operators.
Minor brings more than 20 years of leadership experience in managing business development teams, client engagements, and sales strategies, and in-depth knowledge of gaming technologies and enterprise platform solutions. He previously held senior-level roles at NEXTEQ, Pavilion Payments, and IGT, where he led major initiatives and supported large-scale deployments of systems and technologies.
Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”
Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”
The post BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT appeared first on Americas iGaming & Sports Betting News.
Aglaja Geta
“Stories”, a new feature design to elevate sportsbook engagement and promotional visibility from BETBY
BETBY, the leading sportsbook provider, has announced the launch of Stories, a new feature designed to transform how operators present promotions and key events to their players.
Inspired by the widely adopted Stories format seen across social media platforms, the feature introduces a familiar, intuitive way for bettors to discover and engage with content directly within the sportsbook interface.
As competition for user attention continues to intensify, operators face the ongoing challenge of delivering promotions and updates in a way that cuts through the noise without overwhelming the user experience.
Stories addresses this by offering a dynamic, swipeable format that brings key content — such as bonuses, tournaments, major sporting events, and boosted odds — into a more engaging and accessible space.
Fully integrated into BETBY’s sportsbook environment, Stories enables bettors to seamlessly browse through short, interactive content cards, mirroring the mechanics they already use daily on social platforms.
This familiarity plays a key role in driving immediate interaction, lowering the barrier to engagement, and creating additional touchpoints between operators and their users.
By introducing a format that naturally encourages exploration, Stories helps increase visibility across promotional campaigns while supporting higher engagement rates.
Each new Story acts as a trigger for curiosity, prompting users to click through and discover new offers or events, ultimately contributing to improved promo turnover.
The feature feels particularly intuitive to younger demographics, who are already accustomed to this style of interaction.
By aligning sportsbook UX with established digital behaviors, BETBY allows operators to connect with these audiences in a more organic and impactful way.
“Stories is about meeting users where they already are, in terms of how they consume content,” said Aglaja Geta, Head of UX & Analytics at BETBY.
“We wanted to introduce a format that feels instantly familiar, while giving operators a powerful new way to highlight their most important promotions and events.
It creates a smoother, more engaging experience that encourages interaction without adding complexity to the platform.”
From an operational perspective, Stories offers a streamlined way to enhance the front-end experience without requiring structural changes to the sportsbook.
The feature integrates seamlessly, allowing operators to enrich their content strategy while maintaining a clean and intuitive interface.
About BETBY
BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence.
BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.
From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, BETBY is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
For more information visit betby.com
The post “Stories”, a new feature design to elevate sportsbook engagement and promotional visibility from BETBY appeared first on Americas iGaming & Sports Betting News.
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