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Coolbet switches to an automated player onboarding flow with iDenfy’s ID verification software
The implementation will help Coolbet reduce multi-accounting, bonus abuse, and other illicit practices that challenge the iGaming platform’s security
iDenfy, a leading identity verification and fraud prevention company, has announced a new partnership with Coolbet, the award-winning B2C company, known for its innovative online gaming platform. This collaboration enables Coolbet to integrate iDenfy’s automated identity and address verification services, enhance its compliance operations, and reduce fraud risks in the clients’ onboarding process across its global markets.
Coolbet, established in 2016 and headquartered in Tallinn, Estonia, offers a personalized entertainment experience across various areas, such as online casino games, sports betting, and online poker. The company operates under Estonian, Swedish, and Maltese gaming licenses and serves over 1.3 million users across ten markets, including Canada, Sweden, and Chile. With a strong focus on transparency and fair play, Coolbet has built its reputation on delivering exceptional customer care and utilizing in-house technology. However, managing the manual aspects of identity and address verification was proving increasingly complex and time-consuming experience as the platform grew.
According to recent industry data, identity fraud accounted for over 50% of all online fraud cases globally in 2024, highlighting the need for robust and automated verification solutions. In response to this growing threat, Coolbet’s team decided to integrate iDenfy’s identity and proof-of-address verification solution, which are both AI-powered and designed to convert more users. iDenfy’s CEO, Domantas Ciulde, explains that such a switch will immediately benefit Coolbet since its team will have more time and resources to focus on other business development tasks.
As a result, Coolbet can now automate the main KYC process while maintaining strict compliance and delivering a smooth player experience. Teams can easily set rules for acceptable documents such as utility bills, bank or credit card statements, tax documents, and other compliance-related operations, guaranteeing the platform ensures that the user’s address proof is valid and not older than three months. It is worth mentioning that iDenfy’s Know Your Customer (KYC) software also uses advanced biometric and 3D liveness detection technology, including AI-powered document scanning, which allows the ID verification solution to recognize over 3,000 document types from 200+ countries. This ensures fast, secure, and global identity verification in one seamless process.
A key differentiator in iDenfy’s offering is its results-based pricing model, where clients are only charged for successful verifications. This approach helps companies to significantly reduce verification costs without sacrificing reliability or compliance rules. Additionally, iDenfy’s intuitive KYC management dashboard interface allows Coolbet’s team to navigate and manage the verification process with ease and speed which are essential components in fast-paced gaming environments.
It’s worth mentioning that the need for robust identity verification has never been greater. According to a recent study by Juniper Research, global losses due to online fraud are projected to exceed $107 billion by 2029, with identity fraud as one of the primary drivers. In regulated industries like iGaming, where fraud and regulatory scrutiny are growing, having a reliable KYC partner is essential.
“With iDenfy, we found a partner who not only delivers a high-quality product but also supports it with fast, transparent communication from day one. Their user-friendly dashboard, high acceptance rates in our target markets, and efficient support made the integration process seamless. We were able to automate identity and address verification, improving our operational efficiency,” said Endre Nesset, the President of Coolbet.
“We’re thrilled to work with Coolbet, a company that puts transparency and player trust at the heart of its platform. Our mission is to empower businesses to grow securely, and this partnership reflects that. By combining automation with accuracy, we’re helping Coolbet to create a more efficient, fraud-resistant onboarding experience for its global audience,” said Domantas Ciulde, the CEO of iDenfy.
The post Coolbet switches to an automated player onboarding flow with iDenfy’s ID verification software appeared first on European Gaming Industry News.
Operator adds RubyPlay slots including Elephant Stampede, Diamond Explosion® 7s and Mayan Cache to its online platform.
RubyPlay has partnered with South African operator World Sports Betting to roll out a selection of the supplier’s slot titles on the bookmaker’s online platform.
Under the agreement, World Sports Betting has integrated RubyPlay Studios games including Elephant Stampede, Diamond Explosion® 7s and Mayan Cache.
RubyPlay said South Africa remains a key market in its international growth strategy. The supplier entered the country in 2023 and said the World Sports Betting deal builds on a series of local partnerships.
Dima Reiderman, CCO at RubyPlay, said: “South Africa has been a real focus for us since we entered the market three years ago, and the traction we have seen in that time makes this partnership with World Sports Betting a genuinely engaging one. They are an established, highly respected brand and adding our portfolio to their platform is a strong example of how we are continuing to establish ourselves as a tier-one supplier across regulated markets.
“World Sports Betting has a deep understanding of their players and a clear vision for how they want to grow their offering. That kind of operator mindset is what we look for in a long-term partnership, and it gives us a strong foundation to build on together in what remains one of the most intriguing markets worldwide.”
Ryno Du Plessis, Chief Operating Officer at World Sports Betting, added: “Our focus is on delivering a high-quality iGaming experience, with a high breadth of standout content playing a key role. RubyPlay stands out as a quality content supplier, not only for the strength of its portfolio, but for its clear approach to game development and delivery.
“Their ecosystem model supports long-term player engagement, which aligns with our strategy as we grow our offering. Bringing in-demand titles such as Elephant Stampede, Diamond Explosion® 7s and Mayan Cache to our players is an exciting move, and we see strong potential in the partnership moving forward.”
The post RubyPlay signs World Sports Betting deal to expand in South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Dan Brown Business Development Manager at Foxium
Games Global and Foxium launch Reels Avenue Link&Win slot
New 5×4 Vegas-themed title adds four Link&Win modifiers and four-tier jackpots, with a stated top payout of 10,000x.
Games Global has launched Reels Avenue Link&Win
, developed with its exclusive studio partner Foxium. The new Vegas-themed slot is a 5×4 title built around a Link&Win mechanic, four feature modifiers and four-tier jackpots, with the company stating win potential of up to 10,000x.
The base game uses classic slot symbols including BARs, bells and fruits. Collect symbols on reels one and five award the value of all money symbols landing simultaneously.
Coloured money symbols feed meters beside the reels and can randomly trigger the Link&Win bonus. In the feature, cash and jackpot coins drop on two 5×4 grids. Four modifiers can apply: Collect Club (adds up cash symbols on the same grid), Twin Heart (replicates value to the adjacent grid), Multi Spade (increases prizes by up to 5x) and Boost Diamond (increments up to four random cash symbols).
The game includes four jackpots that can be enhanced by jackpot tokens in the base game and are awarded when diamonds are collected in each bonus round.
Dan Brown, Business Development Manager at Foxium, said: “There will always be a place for Vegas-themed slots, and for us, it is less about trying to replicate that style, and more about how we can rework it for the modern player. This release provides that nostalgia, but delivers the depth in gameplay that we know drives engagement.”
Dave Reynolds, Director of Games Strategy and Partner Management at Games Global, added: “Foxium have a real knack for building games that grab attention right from the get-go. Reels Avenue Link&Win takes the classic Vegas slot and drags it firmly into the modern era – four distinct Link&Win modifiers, four-tier jackpots, and audiovisual design that delivers on every level.”
The post Games Global and Foxium launch Reels Avenue Link&Win slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
World Class Kick Off Dream Drop is the supplier’s first football slot and adds a sportsbook-style feature ahead of the 2026 World Cup.
Relax Gaming has released World Class Kick Off Dream Drop, the latest entry in its Dream Drop jackpot series and the supplier’s first football-themed slot.
The company positions the launch around the 2026 World Cup, pitching the game as a cross-sell product aimed at sports bettors as well as casino players.
World Class Kick Off Dream Drop includes six progressive jackpots, including a €2 million MEGA Jackpot, according to Relax Gaming.
The title also introduces Relax Gaming’s Bet Slip feature, which lets players place side bets on specific symbols during gameplay for additional rewards. The supplier describes it as an “industry-first” mechanic designed to bring a sportsbook-style layer into a slot.
Tony O’Mahony, Chief Product Officer at Relax Gaming, said: “The new Bet Slip feature brings an exciting layer of engagement inspired by sports betting, while still delivering the huge jackpot potential players expect from our Dream Drop Jackpots. This one will appeal to casino players and sports punters who enjoy the chance to win big!”
The post Relax Gaming launches football-themed Dream Drop slot with Bet Slip side bets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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