Turnkey casino and sportsbook integration includes PAM, payments, affiliate tools and front-end development for Betsson’s Cameroon launch.

EveryMatrix said its platform technology is now live with Betsson Africa in Cameroon after completing a full turnkey casino and sports integration.

The supplier said it was selected via a competitive tender to deliver a bespoke platform package covering front-end development, casino, sports, player account management (PAM), payments and affiliate management.

Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.

“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”

Rony Richa, Commercial Director at Betsson Group, said: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”

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EveryMatrix has obtained official licensing consent to provide its complete platform technology in South Africa, with its client pipeline quickly expanding throughout the continent and significant customer launches approaching.

EveryMatrix South Africa (EMSA) has obtained a manufacturer’s license from the Western Cape Gambling and Racing Board and is now permitted to offer its modular and turnkey platform solutions in sports, casino, player account management (PAM), payments, and affiliate management to top local and international operators.

The tier-1 technology provider has achieved considerable progress throughout Africa recently, collaborating with numerous local brands and finalizing agreements with several others set to launch in the upcoming months.

The purchase of FSB Technology has also given it additional access to South Africa and various other developed and developing iGaming markets on the continent.

An increasing number of major local and global tier-1 operators, as well as World Lottery Association member organizations in essential regulated markets, are choosing EveryMatrix’s turnkey platform technology.

Mark Schmidt, Managing Director, Africa, EveryMatrix, said: “Bringing our full suite of turnkey platform products into South Africa under our new licence is enabling us to power some of the biggest brands here, giving them access to technology that will instantly unlock their potential and drive market growth. In the coming weeks and months, we’ll be announcing some major deals so watch this space.

“Our casino, sports, PAM, payments, games and content aggregation and affiliate management solutions, supported by our local experts who understand their needs and challenges are providing an offering no one else has been able to offer so far in South Africa and across the continent.”

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