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Oddsgate sponsors SBC RIO and presents an exclusive study

Published

1 year ago

February 17, 2025

oddsgate-sponsors-sbc-rio-and-presents-an-exclusive-study

Oddsgate confirms its participation as a sponsor of the SBC Summit Rio, taking place from February 25 to 27, and unveils exclusive insights from the study “The Future of iGaming in 2050”, revealing technological trends that will transform the industry.

In its second edition in the marvelous city of Rio de Janeiro, the SBC is growing and moving to a new venue: Riocentro, the ideal space to host the more than 15,000 participants expected at the event. Oddsgate is excited to be part of it once again, now in a different market scenario.

Wagner Fernandes, CMO of the B2B platform company, states:

“It is always a pleasure to be in Brazil and closely follow the market and our clients. Although this is a period of regulatory transition, it is also an exciting time for Brazilians who are now structuring the industry to welcome players in a safer, more responsible, and well-organized way. It requires adaptation, but it also draws attention and focus, becoming an ocean of opportunities that we are ready to seize to the fullest.”

With the event taking place close to Carnival, Oddsgate will bring even more color and energy to the conference, blending innovation with the
vibrant atmosphere of Rio de Janeiro, especially during this festive season.

Presence on the SBC Stage:

In addition to sponsoring the event and showcasing at stand B970,
Oddsgate will also be highlighted in two panel discussions:

Wagner Fernandes, CMO of Oddsgate, will present the results of
the study “The End of Gaming as We Know It? Research Reveals
Predictions for 2050” on February 27 at 1:40 PM in Conference Room
2. The audience will gain exclusive insights into how AI, Blockchain,
Virtual Reality, and new forms of betting could completely redefine
the market in the coming decades.
Guilherme Graziani, Head of Business Development – Latin America,
will moderate the panel “Reinventing Traditional Sectors: Horse
Racing, Lottery, and Bingo” on February 27, from 12:20 PM to 1:00 PM,
alongside Fátima Bana (CEO of Lampions.bet), Marcelo Vazão (Head
of Insights and Games at Playpix.com), and Carlos Aureliano
(Director of New Business at Sorte Online).

Looking ahead to the future of iGaming:

Recently, Oddsgate published a study on 2025 trends, focusing on acquisition, retention, and engagement, which is still available for
download on the company’s website. Now, it goes further, expanding its vision to 2050, exploring topics such as predictive artificial intelligence, quantum cryptocurrencies, and neurais interfaces.

“With so many changes happening, we noticed many questions and few answers. How will technology impact the player experience? How can operators and regulators prepare? These are some of the questions that guided us in this study. Now, with this in hand, we can fulfill our goal of providing information and predictive scenarios that offer strategic guidance for operators, regulators, and global stakeholders,” states Fernandes.

In this exclusive SBC presentation, Oddsgate’s CMO will reveal the study’s key findings for the first time. Attendees will also be able to access the complete material firsthand before its official release.

Even though the future remains uncertain, Oddsgate reaffirms its commitment to research, innovation, and delivering strategic insights to
the market. Despite being a young company, soon celebrating its third anniversary, it has already proven its ability to grow and empower the
operations of clients and partners worldwide.

Oddsgate focuses on aligning innovation with integrity, ensuring that technological advancements enhance the player experience while promoting security, transparency, and trust within the betting community.

The post Oddsgate sponsors SBC RIO and presents an exclusive study appeared first on Gaming and Gambling Industry in the Americas.

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eSports

Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

Published

6 hours ago

July 15, 2026

Wladimir P.

esports-foundation-names-faker-game-ambassador-for-ewc-and-enc-through-2028

Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

13 hours ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

13 hours ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.