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SOFTSWISS Shares Top 5 Retention Trends
Player retention remains an essential priority for operators aiming to maintain a competitive edge in the evolving iGaming industry. With over 15 years of expertise, leading tech provider SOFTSWISS reveals how a strategic blend of responsible gambling practices and advanced analytics helps to retain players.
The award-winning SOFTSWISS Managed Services has years of experience supporting over 180 brands with First Line and VIP Player Support, Anti-Fraud Support, Player Retention and Reactivation, and Content Management Services. Apart from the buzzword “gamification”, SOFTSWISS experts share the top five valuable trends in player retention that help keep players engaged.
Real-Time Analytics & AI-Driven Personalisation
Operators leverage AI, machine learning, and real-time data analytics to enhance player engagement and retention. By analysing player behaviour, AI enables the creation of personalised offers and promotions, enriching the gaming experience and fostering loyalty.
Additionally, real-time analytics allows operators to continuously monitor player activity, facilitating immediate responses to player needs. This proactive approach helps identify at-risk players early and deploy targeted interventions to prevent churn, ensuring a more dynamic and engaging gaming environment.
Loyalty Programs with VIP Focus
A well-designed loyalty program fosters long-term player retention by offering exclusive perks and incentives that make high-value players feel appreciated. Recognising player loyalty allows operators to reduce churn and encourages continued engagement with their projects.
Operators build strong VIP relationships by enhancing player satisfaction. Exclusive experiences, dedicated support, and premium content keep players engaged. A long-term strategy with tailored retention efforts maximises their lifetime value, creating a more immersive experience.
Umberto Facciolla, Head of CRM at SOFTSWISS Managed Services, comments: “Standing out in a competitive market means creating a VIP program that exudes exclusivity and prestige. Providing exceptional benefits and unique experiences gives players a compelling reason to choose and remain loyal to your platform rather than seeking alternatives”.
Safer Gambling
Operators demonstrate a strong commitment to player well-being, fostering trust and loyalty by providing tools that allow players to set limits on deposits, wagers, and session duration. Features such as self-exclusion options and resources for responsible gambling further contribute to creating a safe gaming environment.
This approach not only safeguards players but also strengthens their relationship with the platform. Such a win-win strategy leads to increased engagement and long-term retention.
Seamless Payment Solutions
Providing various secure and convenient payment options enhances the overall player experience, contributing to higher retention rates. Integrating digital wallets and cryptocurrencies, along with streamlined deposit and withdrawal processes, reduces friction and encourages players to remain loyal to the platform.
Community Building and Social Features
Fostering a sense of community through social features, such as in-game chat rooms and forums, enhances player engagement. Building player communities encourages interaction and loyalty as players feel more connected to the platform and each other.
Umberto Facciolla, Head of CRM at SOFTSWISS Managed Services, summarises: “By embracing these trends, operators can develop effective retention strategies that not only keep players engaged but also foster long-term loyalty, ensuring sustained success in a competitive market. A trusted iGaming partner, providing all types of customer support, will definitely make this journey easier.”
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Shares Top 5 Retention Trends appeared first on European Gaming Industry News.
Canada
CasinoCanada announces partnership with Slota Casino
CasinoCanada.com has entered into a partnership with Slota Casino aimed at increasing the platform’s visibility and directing traffic from non-regulated Canadian markets.
As part of the collaboration, CasinoCanada will prepare and publish informational materials describing Slota Casino’s features and game offerings.
The partnership includes ongoing content development, efforts to increase platform visibility and user acquisition activities across CasinoCanada’s media channels.
CasinoCanada is an online casino guide focused on the Canadian market, operated by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, commented:
“We focus on delivering accurate information about the Slota Casino platform while maintaining consistent content updates and supporting steady traffic growth across our channels.”
Slota Casino was launched in 2024 by GBL Solutions N.V. under a Curacao licence.
Slota Casino is operated by the Slota Partners affiliate program.
The platform provides access to more than 12,000 online casino games from 130 providers, including Play’n GO, Endorphina and Games Global.
A representative of Slota Casino said:
“We’re genuinely excited about teaming up with CasinoCanada. This is a major step forward for us.
The Canadian market has enormous potential, and partnering with a portal as respected as CasinoCanada gives our brand the visibility and credibility it deserves in this region.”
The post CasinoCanada announces partnership with Slota Casino appeared first on Americas iGaming & Sports Betting News.
Brazil
Esportes da Sorte has renewed its official sponsorship of the Parintins Folklore Festival for the 2026 edition
Esportes da Sorte has renewed its official sponsorship of the Parintins Folklore Festival for the 2026 edition.
The brand reinforces its strategy of promoting Brazilian culture after fostering an exchange between the North and Northeast regions during the Pernambuco Carnival.
Esportes da Sorte announced the renewal of its official sponsorship of the Parintins Folklore Festival for the 2026 edition.
Scheduled to take place from June 26 to 28, the event is part of the brand’s strategy to strengthen Brazilian cultural expressions and support the regional creative economy.
The continuation of the partnership follows a cycle of cultural integration promoted by the company over the past year.
In 2026, the group brought artistic references from the Parintins Festival to Recife Carnival by inviting Amazonian visual artist Iran Martins to design the brand’s parade float at Galo da Madrugada.
The project incorporated movement mechanisms and aesthetic elements inspired by the “bumbás” universe into the visual language of frevo.
Beyond brand exposure, the investment in Parintins is part of a positioning strategy focused on valuing Brazilian cultural identity and strengthening initiatives with strong regional ties.
“Our presence in Parintins goes beyond a branding action. It is a commitment to valuing Brazilian culture and the professionals who drive this creative ecosystem.
By bringing together references from the Parintins Festival and Recife Carnival, we show how different cultural expressions in the country can dialogue and create new connections.
We want to continue expanding this impact and contribute to keeping the bumbá tradition strong,” said Marcela Campos, Vice President of Grupo Esportes Gaming Brasil, owner of Esportes da Sorte.
Economic growth and new Bumbódromo
The Parintins Festival 2026 is expected to generate around R$193.2 million, a projected 5% increase compared to the previous edition. The forecast also includes approximately 30,000 direct and indirect jobs, as well as the arrival of around 126,000 tourists.
The audience will be welcomed in the new Bumbódromo, a structure with capacity for up to 25,000 people per day, which will become part of the festival’s expansion in the coming years.
Esportes da Sorte
Esportes da Sorte is one of Brazil’s leading sports betting platforms, with 100% national operations and a license granted by the Ministry of Finance (SPA/MF) to Esportes Gaming Brasil — the group that also owns the Onabet and Lottu brands.
The company is part of a Great Place to Work certified group and generates around 1,000 direct and indirect jobs. Its pillars include innovation, commitment to responsible gaming, and support for sector regulation.
It maintains strategic partnerships with institutions such as ANJL, IBIA, Sportradar, EBAC, and IAA, strengthening control practices, problem gambling prevention, and user protection.
In addition to sports betting, Esportes da Sorte invests consistently in sports, culture, and social projects. It is a master sponsor of clubs such as Corinthians, Ceará, Ferroviária, and Náutico, as well as supporting major cultural events like Galo da Madrugada, Carnival celebrations in cities such as Recife, Olinda, Salvador, Maceió, Natal, Caicó, Belo Horizonte, Rio de Janeiro, and São Paulo, and the Parintins Festival. The brand also expands its digital presence through creative campaigns and influencer partnerships, strengthening its connection with audiences across online platforms.
The post Esportes da Sorte has renewed its official sponsorship of the Parintins Folklore Festival for the 2026 edition appeared first on Americas iGaming & Sports Betting News.
Canada
Digicode to showcase Diger Suite at SBC Summit Canada 2026
Digicode will showcase its Diger Suite at SBC Summit Canada, taking place in Toronto from May 19–21, 2026.
At the event, the company will highlight how its product suite addresses evolving technical and partnership demands in Canada’s regulated iGaming market.
As the market moves beyond initial entry and into a phase defined by performance, scalability, and compliance, operators are re-evaluating their technology foundations.
Digicode’s Diger Suite is built to support this shift, offering a modular architecture that enables faster adaptation to regulatory changes, improved system reliability, and more efficient operations.
Aligned with the summit’s 2026 theme, “Partnerships, Performance, and Market Reality,” Digicode will demonstrate how its technology supports sustainable growth.
The Diger Suite equips operators with tools to manage complex integrations, streamline localized payment processing, and ensure compliance with responsible gaming requirements.
Its AI-driven framework automates backend workflows while maintaining strict standards for security and uptime.
“The Canadian market has entered the phase of operational maturity where the focus is no longer on expansion alone but on improving efficiency and long-term profitability,” said Elkhan Shabanov, CEO of Digicode Americas.
Operators are looking for solutions that not only meet regulatory demands but also enable them to scale efficiently and maintain control over their platforms.”
During the summit, Digicode’s team will engage with industry stakeholders on topics including AI adoption in product development, modernization of legacy systems, and the transition away from traditional SaaS and revenue-share models toward full platform ownership.
The company aims to help operators regain control of their technology stack, reduce dependency on third-party vendors, and build scalable, compliant solutions tailored to their business needs.
About Digicode
Digicode is a full-cycle AI-enabled product development company that designs and delivers enterprise digital solutions for organizations in complex, regulated environments.
Digicode supports clients with enterprise systems, integrations, and long-term software development. The company operates internationally and prioritizes projects where ownership and technical responsibility remain with the client.
The post Digicode to showcase Diger Suite at SBC Summit Canada 2026 appeared first on Americas iGaming & Sports Betting News.
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