Simon Thomas, Executive Chairman of London’s iconic Hippodrome Casino has highlighted Sustainability, AI and the convergence of online and land-based gaming as the three ‘key trends’ that he believes will stand out at ICE Barcelona.

Looking ahead to what will be the biggest gaming show in history Simon Thomas said: “From energy-efficient gaming machines to green certifications for venues, the industry is prioritising environmental responsibility. This shift isn’t just about corporate responsibility; it’s a response to the growing demand from players and stakeholders for all-round greener operations.”

The development of cutting-edge technology will, he believes be applied in a number of different ways.  “As the trend continues to use technology such as AI to create safer gaming environments, while also developing more engaging gaming solutions for customers, I expect ICE to reflect this” he stated. “This will include applications that refine customer personalisation, optimise staff placement and enhance/encourage responsible gaming.”

On a macro level Thomas believes there will be a more pronounced convergence of online and land-based gaming as operators look to offer seamless transitions between physical and digital gaming, in the process appealing to a broader demographic.

Heralding the first edition of ICE to take place outside the UK he stated: “With the move to Barcelona, I’m particularly excited about the city’s vibrant culture and its potential to foster fresh perspectives in networking and innovation. Barcelona’s global appeal aligns perfectly with ICE’s international reach, providing a backdrop that promises inspiration for all attendees. This is a new chapter for ICE in one of the most iconic locations in the world. Bienvenidos a todos!”

Visitors to ICE Barcelona will have access to the world’s biggest and most respected innovator brands representing every gambling vertical.  The industry’s leading trade associations, strategic bodies, regulators, CEOs of tier-1 operators and games creators will all be at Barcelona in record-breaking numbers underlining the show’s reputation for being the ‘Davos of Gambling’.