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“We Are Game”- Play’n GO confirms blockbuster attendance at G2E 2024

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Play’n GO, the world’s leading casino entertainment provider, has today confirmed its plans to attend the Global Gaming Expo (G2E) at the Venetian Expo Center in Las Vegas, which kicks off on October 8th. 

Play’n GO will exhibit at the world’s largest gaming conference under the tagline “We Are Game”, and will match last year’s 1750sqft booth, within which the Swedish gaming giant will showcase its ambitious US games roadmap, its music division Play’n GO Music, and so much more.  

Now live in five US states, Play’n GO’s US games portfolio is reaching new heights, with classic titles such as Rise of Olympus Origins and Oasis of Dead set to hit US shores for the first time in the coming months. Chart-topping title Colt Lightning Firestorm will also feature heavily at Stand 4030, where Play’n GO plans to entertain and educate visitors.  

Launched in December 2023, Play’n GO Music will this year have its own DJ booth contained within the stand, celebrating its season-long collaboration with MoneyGram Haas F1 Team through a series of Spotify playlists. The world of motorsport itself will also be represented in Las Vegas, in the shape of two active racing simulators connected to the stand.  

Now entering its third year of US operations, Play’n GO is licensed and active in West Virginia, New Jersey, Michigan, Pennsylvania, and Connecticut, with a publicly stated goal of being active in every regulated market in the world.  

Ebba Arnred, Chief Marketing Officer and Co-Founder at Play’n GO said: “Play’n GO is one of the best-known casino gaming providers in the world, and we’re excited to showcase our brand at the Global Gaming Expo for the third year running.   

“G2E has played a big role in our brand strategy since we began attending in 2022, as we continue to build brand awareness and provide the best gaming experience possible, both in the US and around the world.  

“We’re proud of what we’ve achieved in the US since entering the market in 2022, and we’re hungry for more success. We want to invite all G2E attendees to pay us a visit at stand 4030, where our people will be ready to welcome and educate you on all things Play’n GO. We’re looking forward to travelling to Vegas next week to show the world that WE ARE GAME.”   

Play’n GO can be found at stand 4030 in the iGaming Zone at G2E 2024. 

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Highlight Games’ platform clears Italy’s ADM collaudo certification

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Company plans to roll out SOCCERBET with LALIGA archive footage on its own platform in Italian retail after the World Cup.

Highlight Games Limited said its proprietary platform has passed Italy’s ADM collaudo process, the technical certification required for gaming platforms. The company announced the approval on 14 July 2026 from London.

Following the conclusion of the World Cup, Highlight said it will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels. The company added that operators will transfer to Highlight’s platform over the months that follow.

The supplier said the certification allows it to deliver its content via its own “zero-cost streaming technology” in Italy and gives it control over its product roadmap in what it called its most important market.

Steven Holmes, CEO, Highlight Games said: ‘This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.

‘Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.’

 

The post Highlight Games’ platform clears Italy’s ADM collaudo certification appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine

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The 10-week phased event runs Daily Heats through September 6, with raffles awarding more than $100,000 in $109 tickets each week.

PokerStars is allocating more than $800,000 worth of $109 Daily Heat (Phase 1) tickets through its “Ticket Machine” promotion ahead of the Sunday Million 20th Anniversary Finals (Phase 2) on Sunday, September 6.

The Sunday Million 20th Anniversary is being run as a 10-week phased tournament, with Daily Heats running now through September 6. Players who advance from a $109 Daily Heat carry their stack into the Finals, with PokerStars noting that only one stack may be carried through to Phase 2.

To enter the Ticket Machine, players must opt in to the “Ticket Machine” ICE Challenge and complete weekly poker challenges. Each completed challenge adds entries to a Saturday raffle, with PokerStars saying more than $100,000 in $109 Daily Heat tickets will be awarded each week. Players can complete each challenge up to four times, for a maximum of 24 raffle entries per week.

PokerStars said that, after the first two weeks of Daily Heats, 270 players from more than 40 countries have already qualified for the Finals, including 50 who qualified into Phase 1 via satellites. Brazil and Ukraine lead the qualifiers list with 33 players each, according to the operator.

The operator has set a $5 million guarantee for the Sunday Million 20th Anniversary. Additional qualification routes include satellites starting at $0.55, special edition Spin & Go’s from $0.75, and “Wildcard Wins”, described by PokerStars as a new leaderboard promotion running until July 19. PokerStars also said players redeeming a $530 Bronze Pass will receive “25% extra value in the bundle” for a limited time, including an additional $109 Sunday Million 20th Anniversary ticket and $23.50 in tournament tickets.

 

The post PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show

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Kickoff Roulette Ronaldinho launches with a Gold Number mechanic and English/Portuguese language support.

CreedRoomz has named former football star Ronaldinho as brand ambassador for its new live casino game show, Kickoff Roulette Ronaldinho. The supplier said the title is now available for integration by B2B partners.

The company positions the product as a roulette-led live game show built around a football theme, running from a virtual studio. According to CreedRoomz, the game includes a “Gold Number Mechanic” where randomized lucky numbers can add multipliers from x50 to x700.

When asked about the crossover between football and casino entertainment, Ronaldinho said: “The fact that football is a global passion also helps, so I believe everyone will like “Kickoff Roulette Ronaldinho” for that reason.. and for the innovation of everything that is happening.”

CreedRoomz said the game is available in English and Portuguese, framing Portuguese language support as relevant for operators targeting Brazil and other Portuguese-speaking audiences. Armen Mnaskanian, Head of Sales Department at Creedroomz, said: “Bringing Ronaldinho into the CreedRoomz family represents a massive leap forward for live casino entertainment. Football and iGaming both thrive on passion and excitement. By fusing Ronaldinho’s legendary star power with powerhouse monetization mechanics, we are giving our partners the ultimate competitive edge and a next-generation casino offering.”

 

The post CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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