GR8_TECH’s Bet It Drives has won Best Marketing Campaign at the SiGMA Europe Awards 2026, adding another trophy to the brand’s recent awards run.

The company said the SiGMA Europe win follows a Bronze honor at the 18th Annual Shorty Awards in the Branded Podcast category and two Awards of Excellence at The 32nd Annual Communicator Awards in Series–Video Podcasts 2026 and Series–Branded – Series 2026.

GR8_TECH positioned Bet It Drives as a multi-channel content campaign distributed across YouTube, Spotify, Apple Podcasts, social channels, and media partnerships. The company said the campaign has surpassed 2 million YouTube views and generated nearly 300 media publications.

“The car format solved that—intimate yet unpredictable, built to strip away the corporate performance guests default to in studio settings,” the company said, describing the creative approach behind the series.

“Bet It Drives was created to prove that marketing in iGaming can be bold and interesting. Winning Best Marketing Campaign at the SiGMA Europe Awards shows that the industry values content that goes beyond visibility and creates honest conversations,” said Yevhen Krazhan, Bet It Drives host and GR8_TECH’s CSO.

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You know the game.

Players expect more. Markets move faster. Margins get tighter. Operators are still too often stuck with sportsbook tech that looks the same, feels the same, and slows everything down when speed is crucial.

GR8 Tech introduces the updated GR8_Sportsbook, a reimagined sportsbook built to transform the player experience, give operators full commercial control, and unlock more revenue-driving opportunities from day one.

This is not a typical B2B sportsbook built for show.

GR8_ Sportsbook was built as a product for ourselves, tested at scale, and shaped by real operator needs. We kept only the tools that work, convert, retain, and generate revenue.

No empty promises. No decorative features.

GR8_PLAYER EXPERIENCE ON: Transform Player Experience → Drive Growth

The new GR8_ Sportsbook front end brings a completely reimagined UI and UX, designed to make betting easier, faster, and more engaging for players.

The updated interface gives players a cleaner journey, more intuitive navigation, and a smoother path from discovery to bet placement. Every interaction is built to support conversion and long-term retention.

Differentiate. Stand out. Win.

GR8_Control On: Built Your Way, Managed in Real Time

GR8_ Sportsbook gives operators control through UBO and CRM. Operators can customize odds, content, layouts, widgets, pages, promotions, and player experiences without waiting on support or getting stuck in endless back-and-forth requests.

The new widget-based architecture gives operators control over every page layout and content block directly from the back office. That means faster execution, greater flexibility, and complete independence.

• Built your way: customize everything from content to player experience.
• Real-time control: make changes instantly, no support needed.
• Market-ready: adapt fast to trends, regions, and audience needs.

Behind the experience sits mature risk management built to protect the business while giving operators the flexibility to grow.

GR8_Revenue On: Tools That Move the Numbers

GR8_ Sportsbook adds a new layer of revenue-driving tools designed for targeted growth, smarter engagement, and better player value.

Operators can run highly segmented campaigns, tailor promotions by geography, and apply boosted odds at brand, market, or user-segment level.

That means recreational players can get a more exciting betting experience, while price-sensitive users can be targeted with enhanced prices and sharper offers.

New and upgraded revenue tools include:

• Boosted odds and enhanced prices at user-segment level.
• Automatic VIP bet acceptance for smoother high-value player handling.
• Zero-latency betting experience for faster, cleaner bet placement.
• Geo-tailored promotions built around local markets and audience behavior.
• AI-powered dynamic limits designed to maximize value per player.
• Targeted campaigns for different user segments, player types, and growth goals.

This is revenue control built into the product.

Built for the World Cup. Built Beyond It.

Ahead of the World Cup, GR8 Tech’s primary focus is upgrading the sportsbook front end, navigation, and operator control layer to meet modern player expectations and commercial demands.

Post-tournament, the roadmap continues with a redesigned event page and the development of a performance-focused initiative using server-side rendering to improve page speed, SEO, and user experience across key high-growth regions, including Africa, India, and Latin America.

Beyond iFrame, GR8 Tech is also expanding its sportsbook ecosystem through scalable Managed Trading Services and API products.

The API product gives B2B operators access to GR8 Tech’s sportsbook engine while allowing them to build their own front end, a major advantage for brands that want full UX ownership without compromising on backend performance.

GR8_Sportsbook On

GR8_Sportsbook is for operators who don’t want another sportsbook that simply exists.

It’s for brands that want to differentiate. Control the product. Move faster. Engage better. Protect margin. Grow revenue with tools proven in real-life operations.

Because luck is not a strategy.

LUCK OFF.
GR8_SPORTSBOOK ON.

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Deal adds LuckyStreak’s Riga-streamed roulette, blackjack and baccarat to GR8 Tech’s Infinite Casino Aggregation and turnkey stack.

LuckyStreak has partnered with GR8 Tech to make its live dealer titles available to GR8 Tech’s casino operator clients worldwide. The integration delivers LuckyStreak content streamed from its studio in Riga through GR8 Tech’s Infinite Casino Aggregation and Turnkey solutions.

Under the agreement, operators can access LuckyStreak’s live dealer portfolio including Baccarat, European Roulette, Blackjack and Auto-Roulette. The supplier also highlighted recent releases Prestige Blackjack, Signature Auto-Roulette and Auto-Roulette Lounge.

GR8 Tech said the rollout targets demand for live dealer content across its operator base in MENA, LATAM, Africa, Europe and Asia, positioning the added content for competition in Tier 2 and Tier 3 markets where live casino performance can be a differentiator.

Rory Kimber, Commercial Director at LuckyStreak, said “Partnering with GR8 Tech is a significant step in expanding LuckyStreak’s global footprint. Their strong presence in emerging markets and operator-first approach make them an ideal partner for us. We’re excited to deliver our live casino content to a broader audience and support GR8 Tech’s clients with engaging, high-quality gaming experiences.”

Lusine Khudaverdyan, Head of Casino Business at GR8 Tech, said: “We’re excited about our partnership with LuckyStreak. It brings over 6,000 games into our platform through a single API, including live dealer titles streamed from their Riga studio. It’s exactly the kind of content depth our operators are looking for, and we’re making it easy to access.”

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