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Leicester Riders announce Ygam as Charity of the Year in groundbreaking British Basketball partnership
- Leicester Riders announce partnership with Ygam, a charity with a mission to prevent children and young people from experiencing gaming and gambling harms.
- Ygam has been appointed Leicester Riders ‘Charity of the Year’ for the forthcoming 24/25 season, alongside the Riders Foundation.
- This is the first partnership of its kind for any team in the history of professional British basketball.
- The partnership will involve key home games dedicated to Ygam and the charity’s work, with awareness raising and fundraising events throughout the season, alongside delivering Ygam’s City & Guilds Assured CPD training to all coaches and staff associated with the club.
Leicester Riders, the UK’s oldest professional basketball club, have announced a new partnership with Ygam, a charity with a mission to prevent children and young people from experiencing gaming and gambling harms.
This collaboration, a first for any team in British basketball, signifies a major stride in the Riders’ commitment to the digital safeguarding of all children and young people associated with the Club.
Through its Foundation’s Academy and partnerships with Charnwood College and Loughborough University, the Riders organisation’s commitment to young people extends beyond the basketball court. Collaborating with Ygam further enhances the organisation’s capacity to safeguard and equip young people with essential skills and knowledge to thrive in later life.
Ygam has been appointed Leicester Riders ‘Charity of the Year’ for the forthcoming 24/25 season, alongside the Riders Foundation.
The latest report from the Gambling Commission revealed that 40% of 11- to 17-year-olds have had some experience of gambling over the last 12 months. 1 in 4 have spent their own money on gambling in the past 12 months and 35% of young people have encountered gambling advertisements at sports events. Research from the Bristol Hub for Gambling Harms revealed that basketball has one of the highest gambling participation rates for young people aged 18-24 in the UK, compared to other popular betting sports like football, horse racing, and MMA.
A recent Mumsnet survey, commissioned by Ygam, revealed that children spend an average of 16.9 hours a week playing video games: more than half the amount of time they spend in school each week. Boys aged 11 to 17 are gaming the most with an average of almost a day a week (23.4 hours) spent playing video games.
Basketball is a growing sport at grass roots level in the UK, with nearly 1.25 million children and young people playing the sport at least once a week, and over 1200 licensed coaches nationwide. Popularity of professional basketball in the UK has also seen immense growth over recent years, where viewership of live and on-demand games across YouTube and Sky Sports has jumped from 1.4 million to over 20 million since the 2022/23 season.
This partnership aims to build greater awareness and educate more children and young people about the potential risks associated with gaming and gambling, both within a sporting context and beyond.
Simon Winfield, Interim CEO of Leicester Riders, said: “We’re excited to be working with Ygam. We have a deep admiration for their efforts in promoting gaming and gambling awareness among the youth of today.
“The Riders organisation takes seriously its responsibility to the young people who have entrusted us with their futures, both at Charnwood College and Loughborough University. A large part of that responsibility is ensuring that they are well set up for life beyond the Riders. Through Ygam’s education on the potential risks and dangers associated with gaming and gambling, we are fulfilling our commitment to ensuring their well-being and long-term success.
“We’re also excited at the prospect of helping to educate thousands of young people across Leicestershire, who we work closely with through the Leicester Riders Foundation. Through this partnership, we uphold the Club’s dedication to its local community, ensuring that we leave a lasting, positive influence on the lives of generations to come.”
Sacha Kent, Programme Lead for Education, Sports, and Youth at Ygam, said: “We are honoured to partner with Leicester Riders for the upcoming season and extend our reach within the sport of basketball. With gaming and gambling so heavily intertwined with professional sports, it is vital that we are doing all we can to safeguard all young people who participate in the sport they love.
“Leicester Riders do fantastic work in surrounding communities, including one of the country’s largest Basketball Apprentice schemes at Charnwood College, and a partnership with Loughborough University. The club’s community programmes also reach nearly 20,000 young people from across the city and wider county, and we are excited to use sport as a vehicle to make a real difference in the lives of young people, helping them navigate the digital world safely and responsibly.”
The partnership will involve key home games dedicated to Ygam and the charity’s work, with awareness raising and fundraising events throughout the season, alongside delivering Ygam’s City & Guilds Assured CPD training to all coaches and staff associated with the club.
More details about the partnership and the initiatives planned for the upcoming season will be announced soon.
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Here are this weeks latest slots releases compiled by European Gaming
From golden reels to big money pots and pearls, Swintt’s Big Max games have always pushed the boundaries in terms of what’s possible from a Premium slot – and this month the popular series is back with a major bang in the brand-new release, Big Max Door. Featuring an extra-large 5×4 reel set and 20 fixed paylines, the slot uses the same mix of fruit symbols, BAR logos and lucky red sevens that have become such a hallmark of Big Max games, only this time around a new mystery reveal feature adds an exciting element to base game play.
Relax Gaming, the iGaming aggregator and supplier of unique content, has transported its portfolio of tumbling titles to the Ice Age in The Tumbles. This immersive 6×6 prehistoric-themed slot sees players in with a chance of winning up to 5,000x their stake via lucrative multipliers and a free spins feature. The base game sees snow and ice cover the surfaces, but sunnier surroundings soon appear for the free spins round, with the ice giving way to grasslands, hills, and rivers.
The new release from MGA Games, a leading provider of casino games for over 20 years, will take players on a journey to the beach of their dreams, immersing them in the beauty of Cancun from the comfort of their own home. Tropical Beach themed reels are filled with fresh fruit and toucans and transport players to a corner of paradise filled with prizes and fun in the sun.
The new release from MGA Games immerses players in a world of riches and excitement under the sea. Brightly coloured fish and coral backdrops provide the scenery for this exciting journey that offers plenty of opportunities to win as the reels spin with themed symbols such as sharks, octopus and chests full of coins. The game features the Wild figure, the best ally in this treasure hunt, and the Scatter figure, which will lead the player to a Free Spins screen full of surprises. In addition, Golden Ocean Megaways offers the possibility to buy Free Spins to increase the chances of winning.
Play’n GO invites players into their hall of mirrors to seek the fabled Mirror Joker and their reflective powers. Players will step foot into this reflective realm alongside the mischievous Mirror Joker with the aim of securing some big wins. Fans of other Joker titles, including games like Fire Joker (2016), Chronos Joker (2019), and Joker Flip (2024) are sure to love this new addition to the iconic series. Mirror Joker ventures into the dazzling world of mirrors where not all is as it seems while some rewards are even more than they first appear.
Spinomenal has added Majestic Spirit to its stable of stunning slots. Majestic Spirit is part of Spinomenal’s Wildlife Series that features a 5×3 design set against a backdrop of sweeping valleys and rugged mountains. Players embark on a ride across this wilderness hunting for special symbols to unlock big returns. A Black Stallion symbol represents the Wild and substitutes for any symbol except double symbols, free spins, and bonus symbols. Five Wild symbols on a winning line will pay x200.
Hölle Games has released “Book of Holla: Bonus Spin”, a new entry in the Holla die Waldfee franchise. This 5×3, 10 payline slot revisits the fairy in her magical forest home while unleashing the power of Book Spins and Bonus Spins! During Book Spins, as well as the usual special expanding symbol, the game adds a progressive collection bar.
The post Week 36/2024 slot games releases appeared first on European Gaming Industry News.
Latest News
Atlaslive Celebrates Multiple Nominations for EIGE 2024, Including Best Marketing Campaign
Atlaslive, a B2B software provider delivering high-quality solutions for the iGaming industry, has been shortlisted in all four of its nominated categories for the upcoming European iGaming Excellence (EIGE) Awards 2024. This recognition underscores Atlaslive’s commitment to innovation, excellence, and leadership in the iGaming industry.
The nominations include:
- Best Marketing Campaign: Our rebranding campaign has been recognized for its strategic approach and impact, reflecting Atlaslive’s dynamic evolution and our continuous efforts to connect more deeply with our partners.
- Best eSports Betting Provider: This nomination highlights our cutting-edge eSports offerings, which are designed to meet the growing demand for immersive and reliable eSports betting experiences.
- Innovation in iGaming Technology: At Atlaslive, we thrive on challenges and excel in high-pressure, high-traffic moments. Our peak performance technology, which ensures seamless operations even during the most demanding periods, has earned us a spot in this category.
- Best iGaming Supplier: Being recognized as one of the leading suppliers in the iGaming industry is a testament to our comprehensive and scalable solutions, which continue to set new standards for reliability and excellence.
The final vote for the EIGE 2024 Awards will take place during the European Gaming Congress, held on October 15-16, 2024, in Warsaw. Atlaslive is proud to attend as an industry leader, contributing its expertise in two key panel discussions:
- The Future of Esports: Opportunities and Challenges – October 15
- Optimizing Sportsbook Operations for Enhanced Performance – October 16
Atlaslive’s CEO, Maxim Slobodyanyuk, commented, “Our success is built on a foundation of relentless innovation and a deep understanding of the iGaming landscape. Every solution we develop is designed with our partners’ growth and success in mind, ensuring they have the tools they need to thrive in a competitive market. These nominations validate our strategic direction and the trust our partners place in us. We’re not just reacting to industry trends; we’re actively shaping the future of iGaming. By staying ahead of technological advancements and continuously refining our offerings, we aim to lead the industry in delivering exceptional value. Our vision is clear: to be the go-to partner for businesses seeking not only cutting-edge technology but also a collaborative and forward-thinking approach to long-term success.”
Join Atlaslive as the company shares insights and shapes the future of iGaming.
The post Atlaslive Celebrates Multiple Nominations for EIGE 2024, Including Best Marketing Campaign appeared first on European Gaming Industry News.
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