Press Releases

HelicopterX: Another innovation from Smartsoft

Published

2 years ago

June 26, 2024

helicopterx:-another-innovation-from-smartsoft

Reading Time: 3 minutes

SmartSoft, a leading provider of non-traditional casino games operating on the B2B market since 2015. The creator of groundbreaking and unique games, with nearly a decade of experience and 70 games to its credit, SmartSoft has pioneered several unique gaming experiences. Among its groundbreaking creations is the flight-based non-traditional casino game JetX, which has set a benchmark in the industry. SmartSoft has introduced its latest marvel, HelicopterX, which has quickly attracted millions of users worldwide. Launched in November, HelicopterX has already took the 4th position in gaming rankings, thanks to its immersive gaming experience, this game sets a new standard for visual excellence and artistic innovation in the gaming industry.

SmartSoft’s CEO, Guga Gotsadze shares his thoughts with us: “HelicopterX represents a significant leap forward in our commitment to providing innovative and engaging gaming experiences. Our team’s dedication and creative approach have truly set this game apart in the market.” HelicopterX features a helicopter as the main object and a diamond as the trigger, combining dynamic casino gameplay with interactive elements. The game’s exceptional visual design, stunning graphics, and captivating animations engage players from the first glance. Every element, from detailed environments to dynamic visual effects, teleports players in a stunning digital world.

The creation of HelicopterX was a collaborative effort involving multiple departments at SmartSoft, each contributing their expertise to deliver a top-tier product. The process began with an initial concept, where the team decided to make the game distinctive – unlike similar games in the industry that are solely based on mechanics, while working on HelicopterX, they decided that the game would feature modern visuals, be as user-friendly as possible, and incorporate outstanding mechanics. After this they planned the core algorithms and game logic. Following this, the back-end development phase involved meticulous coding to bring these ideas to life. The subsequent front-end development phase integrated sophisticated designs with the game logic, ensuring seamless animations and functionality across various devices.

In the design department, the initial stage involved creating drafts or “skeletons” of the game’s visual elements. The objective was to visually express the game concept in the most engaging way possible. Multiple versions of the environment, diamond, and helicopter were sketched before finalizing a distinct and appealing environment. This stage was crucial for the product’s success, as the game needed to be both visually appealing and intuitive. After finalizing the designs, the animators brought these elements to life, ensuring a seamless and captivating visual experience. Continuous testing and optimization were conducted to ensure technical efficiency and eliminate any bugs, providing users with an error-free gaming experience. “Our rigorous testing process and attention to detail ensure that HelicopterX delivers a flawless and engaging experience for all players,” the CEO added.

One of the standout features of HelicopterX is the Diamond feature, which enhances the overall gameplay experience. This unique element helps players navigate through the basic Multiplayer faster, adding depth and excitement to the game. The design elements, including symbols, backgrounds, and animations, are coherently aligned to support and enhance the game’s theme, contributing to a cohesive and immersive gaming experience. HelicopterX is a testament to SmartSoft’s dedication to innovation and excellence in the gaming industry. From the captivating visuals to the rigorous testing, every aspect of the game is handled in-house, fostering a sense of pride and ownership among the team. “We believe HelicopterX embodies the spirit of innovation and excellence that SmartSoft strives for. We are proud of our achievement and excited to share this experience with players around the world,” said the CEO.

With the successful launch of yet another game, Smartsoft is set to fly even higher and reach new heights. Every new creation from SmartSoft prepares new adventures and unforgettable experiences.

The post HelicopterX: Another innovation from Smartsoft appeared first on European Gaming Industry News.

eSports

Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

Published

10 hours ago

July 15, 2026

Wladimir P.

esports-foundation-names-faker-game-ambassador-for-ewc-and-enc-through-2028

Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

17 hours ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

17 hours ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.