Brazil
First casual-gaming-like eInstants in Brazilian market – Fennica Gaming Launches its eInstant Games in Brazil with LottoCap
Fennica Gaming, a leading provider of online gaming solutions and the subsidiary of Finnish National Lottery Veikkaus, has announced the launch of its eInstant games in Brazil in partnership with the country’s top digital operator, LottoCap. The games are marking a new milestone in Fennica Gaming’s expansion into the Brazilian market. This also represents a milestone for the Brazilian market and LottoCap, as these casual-gaming-like eInstants are the first of their kind in Brazil.
The journey began at an industry event, where LottoCap’s Felipe Camara and Jorge Luiz de Arruda Ribeiro heard Fennica Gaming’s Joni Hovi give a talk about new innovative eInstants. Immediately afterwards, they visited Fennica Gaming’s colleagues, and discussions began.
– We had a very good start with the discussions and tried to gather a lot of information for LottoCap on how the eInstants work and what kind of player group might be interested in the games. These kinds of games would be totally new in the Brazilian market, and LottoCap was interested in introducing them to its players. Pretty soon, we started talking about technical integrations and came to the point where a clear path was shown for collaboration. LottoCap is a very agile and professional company with clear visions about the future, explains Joni Hovi happily about the start of the cooperation.
– We are operating with Brazilian Aplicap and providing the digital games portfolio. We are always eager to offer the Brazilian players something new and saw a chance with Fennica Gaming’s innovative portfolio. The proceeds go to good causes, and we are sure these games will find their interested audience. We are very happy about the collaboration with the Fennicans as they work with very high standards, explains Felipe Camara, Head of Product and Marketing from LottoCap.
– It’s always a pleasure to work with an agile, forward-leaning company with good personal connections. I could even say it has been fun to work with LottoCap and its colleagues. Now that we have launched our casual-gaming-like entertaining eInstants with LottoCap for their players, we are very excited to see how our game portfolio succeeds in a market that has never seen these kinds of games before. We are continuing the collaboration and working together to optimize the games for LottoCap’s players, says Jussi Ronkainen, Product Portfolio Manager from Fennica Gaming
– The integration process is always thrilling. Every single regulation has its own special features, and that is an exciting professional challenge for us. The customer might have special wishes, like when buying a car with additional equipment. We, of course, always want to fulfil the customer’s requirements. We have been very happy to work with such a professional technical partner as LottoCap, so the delivery was running very smoothly. Now we just wish the best of luck for the games in Brazil, concludes Tung Hoang, Technical Product Manager of Fennica Gaming.
The Brazilian Institute for Responsible Gaming (IBJR) warns that the effectiveness of financial protection measures in Desenrola 2.0 fundamentally depends on a rigorous fight against the illegal betting market.
It is also worth emphasizing that in 2025, bets placed on licensed platforms accounted for the equivalent of only 0.46% of household consumption in the country, an extremely small share within the Brazilian budget, according to data from a study by LCA Consultoria.
This reinforces that the main factor of indebtedness in the Brazilian budget continues to be the high cost of credit.
The entity also emphasizes that restrictions on access to the regulated sector may encourage users to migrate to clandestine platforms, which already move around R$ 40 billion per year and operate without any oversight or consumer protection mechanisms.
Combating the illegal market is the most urgent step to prevent unlicensed operators—often associated with organized crime—from exploiting periods of restriction to attract vulnerable audiences.
This concern is heightened by the proximity of the World Cup, a period of natural increase in the volume of sports betting, and by the potential loss of R$ 10.8 billion in revenue for the country if consumption shifts to the underground market.
The IBJR reinforces that the real protection of citizens and the integrity of Desenrola 2.0 depend on coordinated action between the government and the private sector.
The organization advocates for public policies that combine financial education, strengthening responsible gambling, and a strategic offensive against clandestine websites, ensuring that entertainment occurs exclusively within a safe, transparent, and properly monitored ecosystem.
The post The IBJR stresses that combating the illegal market is crucial for Desenrola 2.0 appeared first on Americas iGaming & Sports Betting News.
La Asociación Nacional de Juegos y Loterías (ANJL) celebró una reunión el miércoles 6 en el Hotel Royal Tulip Brasília Alvorada, en Brasilia, centrada en la gobernanza y regulación del mercado de apuestas en Brasil.
El objetivo fue promover un diálogo sobre integridad, transparencia y el papel del sector en la prevención del lavado de dinero y la lucha contra la ilegalidad.
El panel estuvo dirigido por la abogada de la ANJL, Giovanna Dias, y el director ejecutivo de EtherCity, Rodrigo Arrigoni.
Durante la presentación, Giovanna ofreció una introducción al panorama del mercado ilegal en el país y destacó una de las principales acciones de lucha impulsadas a través del acuerdo de cooperación técnica firmado entre la ANJL, la Secretaría de Premios y Apuestas (SPA) del Ministerio de Hacienda y la Agencia Nacional de Telecomunicaciones (Anatel).
Posteriormente, Arrigoni presentó la plataforma de monitoreo continuo de sitios web ilegales desarrollada por EtherCity y explicó cómo funciona la tecnología para identificar y monitorear operaciones irregulares en el entorno digital.
Al finalizar el panel, el representante de la ANJL destacó que la iniciativa representa una medida concreta para hacer frente al mercado de apuestas ilegales y reforzó la importancia de la acción conjunta entre el sector privado y las autoridades públicas para garantizar una mayor seguridad, transparencia e integridad en el mercado brasileño regulado.
The post ANJL debate sobre la lucha contra el mercado ilegal de apuestas en Brasilia appeared first on Americas iGaming & Sports Betting News.
The National Association of Games and Lotteries (ANJL) held a meeting on Wednesday (6), at the Royal Tulip Brasília Alvorada, in Brasília, focused on governance and regulation of the betting market in Brazil.
The objective was to promote a dialogue on integrity, transparency and the sector’s role in preventing money laundering and combating illegality.
The panel was led by ANJL lawyer Giovanna Dias and EtherCity CEO Rodrigo Arrigoni.
During the presentation, Giovanna gave an introduction to the scenario of the illegal market in the country and highlighted one of the main combat actions promoted through the technical cooperation agreement signed between ANJL, the Secretariat of Prizes and Betting (SPA) of the Ministry of Finance and the National Telecommunications Agency (Anatel).
Following this, Arrigoni presented the platform for continuous monitoring of illegal websites developed by EtherCity and explained how the technology works to identify and monitor irregular operations in the digital environment.
At the end of the panel, the ANJL representative highlighted that the initiative represents a concrete measure in confronting the illegal betting market and reinforced the importance of joint action between the private sector and public authorities to guarantee greater security, transparency, and integrity in the regulated Brazilian market.
The post ANJL promotes debate on combating the illegal betting market in Brasília appeared first on Americas iGaming & Sports Betting News.
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