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Rootz Welcomes Maria Boelius
In a definitive move that underscores the company’s bullish approach to 2024 and beyond, Rootz Ltd. has secured the engagement of well-known industry expert Maria Boelius.
Maria has taken on the position of Chief Revenue and Operations Officer, a role that is set to strengthen and future-proof the success of Rootz and its ever-expanding global footprint.
Maria Boelius is a respected figure in iGaming, having previously owned and operated her own online casinos and affiliate company, as well as working in senior roles for other established concerns.
She tracks her career trajectory back to her university days, after which she put her business and marketing skills into action. Starting out in banking, she rapidly moved into iGaming as Country Coordinator (Finland) for Redbet, before opening her own Affiliate Marketing network, MH Media, a company that focused on SEO for various lead generation websites. Subsequently, she and her partner opened an online casino company, Mozebra Ltd, in which she held the roles of CEO and Co-Founder.
Mozebra was ultimately sold to Spiffbet in 2020, after which Maria continued with the company in the role of Chief Operating Officer.
Maria is renowned as an industry authority when it comes to strategy, marketing, profitability and launching new products, with a heavy focus on making the most of the latest technology to optimise operations. She and her companies have received multiple industry accolades; she is also a respected speaker at events.
Departmental harmony
She is determined when it comes to creating a balance between revenue and operations, and aims to put her impressive skill set to work at Rootz to ensure a rock-solid framework around which the company can continue to break new ground in the iGaming industry.
Maria Boelius, Chief Revenue and Operations Officer, Rootz: “What drew me to Rootz is the integrity of the company, the reputation of which I have admired for some time. It’s a pleasure to work with the teams in what I believe is going to be a productive and rewarding time”.
Sam Brown, CEO, Rootz: “Maria is a seasoned professional and experienced leader, with a style and drive that aligns closely with our core values at Rootz. She brings a wealth of practical expertise to the business and I’m confident she will add strength, depth and diversity to our ever-evolving leadership team.”
Rootz has set its sights on some significant goals in 2024, with Sam Brown’s Dream Team turning big ideas into action and results.
Diana Larina CMO at Evoplay
Evoplay promotes Diana Larina to Chief Marketing Officer
Evoplay has promoted Diana Larina to Chief Marketing Officer, expanding its senior leadership team.
Larina joined Evoplay in 2022 as Head of B2B Marketing. She was promoted to Head of Growth Marketing in 2023 and appointed Head of Marketing in November 2024.
Evoplay said Larina has led marketing initiatives spanning brand, performance and partner-focused campaigns, and contributed to a shift towards a more B2C-focused approach aimed at strengthening player engagement.
Diana Larina, CMO at Evoplay, said: “I’m incredibly proud of what the marketing team has achieved at Evoplay and I’m excited about what comes next. This promotion is a reflection of the hard work of everyone around me, and I look forward to continuing to push boundaries, build the brand and drive growth as we expand our presence across global markets.”
Ivan Kravchuk, CEO at Evoplay, added: “From the moment Diana joined us, she demonstrated exceptional drive, leadership and ambition. Her journey through the company is a testament to both her talent and dedication, and this promotion to CMO is incredibly well deserved. Diana has consistently delivered impactful results while inspiring those around her, and I’m confident she will continue to play a key role in shaping Evoplay’s future.”
The post Evoplay promotes Diana Larina to Chief Marketing Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
casino suppliers
Playson supplies slots to StarVegas in Switzerland deal via Greentube
Playson has partnered with Swiss online casino operator StarVegas to distribute its slot content in Switzerland, with integration handled via Greentube.
StarVegas is operated by Casino Interlaken. Under the agreement, StarVegas players in Switzerland gain access to Playson titles including Thunder Coins XXL: Hold and Win, Coin Strike: Hold and Win and Pink Joker: Hold and Win.
Blanka Homor, Sales Director at Playson, said: “Switzerland is a key area of opportunity and growth for Playson, and through StarVegas, we look forward to reaching even more local players and meeting the high demand for our games with a highly regarded and responsible partner.”
Mayke Wolf, COO at StarVegas, said: “As one of the first licensed Swiss online casinos, StarVegas offers a wide selection of games from leading international providers and a high-quality gaming experience tailored to the Swiss market. Our players are huge fans of Playson’s thoughtfully crafted portfolio, with its larger-than-life slots and characters that resonate strongly and stand the test of time. This makes the integration a natural addition to our platform, and we are delighted to bring this highly requested content to our players. The full portfolio can be accessed via starvegas.ch as well as through the popular StarVegas mobile apps.”
The post Playson supplies slots to StarVegas in Switzerland deal via Greentube appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
csr
UAE Lottery and Zulekha Hospital run orthopaedic workshop for Berkeley UAE workers
The UAE Lottery, operated by The Game L.L.C (a Momentum Group company), partnered with Zulekha Hospital to deliver an orthopaedic workshop for residents in Berkeley UAE’s shared accommodation on April 30, 2026.
The one-hour session, titled “Stronger Body, Safer Work”, focused on injury prevention, posture improvement, safer lifting techniques, and basic exercises for workers in physically demanding roles involving lifting, movement, and repetitive tasks.
Zulekha Hospital specialists led the workshop, including Dr. Saleh Kagzi, Specialist Orthopaedic Surgeon, and physiotherapist Ms. Ceona Prakash Chopde, who delivered live stretching and strengthening demonstrations. Organisers also offered optional onsite medical consultations for participants to discuss back, neck, shoulder, and joint concerns.
Commenting on the initiative, Suzan Kazzi, Associate Director of CSR at Momentum – The UAE Lottery, said: “Through H.O.P.E. we are proud to deliver initiatives that promote health and wellbeing across various communities in the UAE. This workshop reflects our commitment to bringing practical, accessible support directly to those who can benefit most.”
Dr. Aniruddha Lahiri, Senior Director Administration at Zulekha Hospital added: “We were delighted to partner with The UAE Lottery on this important initiative. Prevention, movement, and early care play a vital role in maintaining long-term health, particularly for individuals in physically demanding professions. We hope that our practical advice helps participants in their daily lives.”
The post UAE Lottery and Zulekha Hospital run orthopaedic workshop for Berkeley UAE workers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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