In a definitive move that underscores the company’s bullish approach to 2024 and beyond, Rootz Ltd. has secured the engagement of well-known industry expert Maria Boelius.

Maria has taken on the position of Chief Revenue and Operations Officer, a role that is set to strengthen and future-proof the success of Rootz and its ever-expanding global footprint.

Maria Boelius is a respected figure in iGaming, having previously owned and operated her own online casinos and affiliate company, as well as working in senior roles for other established concerns.

She tracks her career trajectory back to her university days, after which she put her business and marketing skills into action. Starting out in banking, she rapidly moved into iGaming as Country Coordinator (Finland) for Redbet, before opening her own Affiliate Marketing network, MH Media, a company that focused on SEO for various lead generation websites. Subsequently, she and her partner opened an online casino company, Mozebra Ltd, in which she held the roles of CEO and Co-Founder.

Mozebra was ultimately sold to Spiffbet in 2020, after which Maria continued with the company in the role of Chief Operating Officer.

Maria is renowned as an industry authority when it comes to strategy, marketing, profitability and launching new products, with a heavy focus on making the most of the latest technology to optimise operations. She and her companies have received multiple industry accolades; she is also a respected speaker at events.

Departmental harmony

She is determined when it comes to creating a balance between revenue and operations, and aims to put her impressive skill set to work at Rootz to ensure a rock-solid framework around which the company can continue to break new ground in the iGaming industry.

Maria Boelius, Chief Revenue and Operations Officer, Rootz: “What drew me to Rootz is the integrity of the company, the reputation of which I have admired for some time. It’s a pleasure to work with the teams in what I believe is going to be a productive and rewarding time”.

Sam Brown, CEO, Rootz: “Maria is a seasoned professional and experienced leader, with a style and drive that aligns closely with our core values at Rootz. She brings a wealth of practical expertise to the business and I’m confident she will add strength, depth and diversity to our ever-evolving leadership team.”

Rootz has set its sights on some significant goals in 2024, with Sam Brown’s Dream Team turning big ideas into action and results.