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Gaming Meets Business – Hamburg Games Conference 2024 brings the international games industry together

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The 15th Hamburg Games Conference (HGC) gathered about 365 international trade visitors and 42 speakers from 255 companies in Hamburg on March 5 and 6. At the business conference, participants exchanged views on the status quo of the games industry and made valuable contacts in the historic Altonaer Museum. With a focus on current topics such as waves of layoffs and studio shutdowns as well as impulses for the future of the industry, the Hamburg Games Conference is once again positioning itself as a fixture in the games industry’s event calendar. On the first day of the conference, Hamburg’s First Mayor Dr. Peter Tschentscher gave a welcome address and took a tour of the conference to learn more about the current challenges facing the games industry.

The program offered a total of 17 talks, 5 panel discussions, the workshop “The Current Challenges for Public and Private Funding in Europe” with Prof. Odile Limpach, the roundtable “State of the Art of Artificial Intelligence Use Cases in the Games and Entertainment Industries” with Dr. Ralph Oliver Graef and Fabian Stösser, and the Indie Arena Booth Pitch Royal. In the Expo Area, 20 games companies and service providers, including Alibaba Cloud, Giants Software, Reactional Music, and several indie studios, presented themselves to trade visitors, who were also able to meet up in 470 meetings and an exclusive get-together event via the MeetToMatch matchmaking platform.

With the theme “Gaming meets Business”, the two stages focused on investments and licensing, current M&A trends, AI and technological innovations in game development, case studies on best practices, and panels on the state of the games industry.

Thanks to the free opportunity tickets sponsored by industry partners Plitch, InnoGames, Chrono Games, Marchsreiter Communications, Polaris, Immutable and IGDA, 70 people affected by layoffs were able to attend the HGC and benefit from the comprehensive program and matchmaking opportunities.

“In the current situation where waves of layoffs are the order of the day, our Opportunity Ticket campaign is our contribution to allowing those affected by layoffs to get in touch with potential employers. There is so much talent in the games industry and the industry needs to keep these experts,” says Wolf Lang, Managing Director of Super Crowd about the Opportunity Ticket campaign.

 

Exclusive in-person event with tailor-made matchmaking

“On its two conference days, the Hamburg Games Conference once again set topics, facilitated new collaborations, and made Hamburg the top choice for all things games. Whether in the lecture halls, in the Expo area, or the Meet to Match area, the need for exchange in the industry could be felt everywhere,” commented Dr. Ralph Graef, Managing Partner of GRAEF Rechtsanwälte.

 

Many international games companies on-site

The Hamburg-based companies Sunday, Bigpoint, The Sandbox, InnoGames, and 1SP Agency Holding supported HGC 2024 as enablers and on the Advisory Board. Many thanks also go to further sponsors Alibaba Cloud, 4Players, Bytro, Photon, Playa Games, Threaks, Tiny Roar, gamigo, Giant Games, Reactional Music, Neox Studios and Québec.

Speakers at this year’s Hamburg Games Conference came from the renowned companies Remedy Entertainment, Keen Games, Metacore, Thunderful Group, The Sandbox, Animoca Brands, Bigpoint, InnoGames, Sunday, Gamelight, London Venture Partners, Gamesindustry.biz, WINGS Interactive, Chrono Games, Lowbirth Games, Tabbler, Gamelight, Agnitio Capital, stillalive studios, Drake Star Partners, ROCKFISH Games, Spielworks, SpielFabrique 360°, Layer, The Sandbox, Rise and Play, Whow Games, 1SP Agency Holding, VIZTA Digital, Super Crowd Entertainment, GRAEF Rechtsanwälte, PATI, Dotemu, Team17, INSTINCT3 and Azerion.

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Highlight Games’ platform clears Italy’s ADM collaudo certification

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Company plans to roll out SOCCERBET with LALIGA archive footage on its own platform in Italian retail after the World Cup.

Highlight Games Limited said its proprietary platform has passed Italy’s ADM collaudo process, the technical certification required for gaming platforms. The company announced the approval on 14 July 2026 from London.

Following the conclusion of the World Cup, Highlight said it will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels. The company added that operators will transfer to Highlight’s platform over the months that follow.

The supplier said the certification allows it to deliver its content via its own “zero-cost streaming technology” in Italy and gives it control over its product roadmap in what it called its most important market.

Steven Holmes, CEO, Highlight Games said: ‘This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.

‘Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.’

 

The post Highlight Games’ platform clears Italy’s ADM collaudo certification appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine

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The 10-week phased event runs Daily Heats through September 6, with raffles awarding more than $100,000 in $109 tickets each week.

PokerStars is allocating more than $800,000 worth of $109 Daily Heat (Phase 1) tickets through its “Ticket Machine” promotion ahead of the Sunday Million 20th Anniversary Finals (Phase 2) on Sunday, September 6.

The Sunday Million 20th Anniversary is being run as a 10-week phased tournament, with Daily Heats running now through September 6. Players who advance from a $109 Daily Heat carry their stack into the Finals, with PokerStars noting that only one stack may be carried through to Phase 2.

To enter the Ticket Machine, players must opt in to the “Ticket Machine” ICE Challenge and complete weekly poker challenges. Each completed challenge adds entries to a Saturday raffle, with PokerStars saying more than $100,000 in $109 Daily Heat tickets will be awarded each week. Players can complete each challenge up to four times, for a maximum of 24 raffle entries per week.

PokerStars said that, after the first two weeks of Daily Heats, 270 players from more than 40 countries have already qualified for the Finals, including 50 who qualified into Phase 1 via satellites. Brazil and Ukraine lead the qualifiers list with 33 players each, according to the operator.

The operator has set a $5 million guarantee for the Sunday Million 20th Anniversary. Additional qualification routes include satellites starting at $0.55, special edition Spin & Go’s from $0.75, and “Wildcard Wins”, described by PokerStars as a new leaderboard promotion running until July 19. PokerStars also said players redeeming a $530 Bronze Pass will receive “25% extra value in the bundle” for a limited time, including an additional $109 Sunday Million 20th Anniversary ticket and $23.50 in tournament tickets.

 

The post PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show

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Kickoff Roulette Ronaldinho launches with a Gold Number mechanic and English/Portuguese language support.

CreedRoomz has named former football star Ronaldinho as brand ambassador for its new live casino game show, Kickoff Roulette Ronaldinho. The supplier said the title is now available for integration by B2B partners.

The company positions the product as a roulette-led live game show built around a football theme, running from a virtual studio. According to CreedRoomz, the game includes a “Gold Number Mechanic” where randomized lucky numbers can add multipliers from x50 to x700.

When asked about the crossover between football and casino entertainment, Ronaldinho said: “The fact that football is a global passion also helps, so I believe everyone will like “Kickoff Roulette Ronaldinho” for that reason.. and for the innovation of everything that is happening.”

CreedRoomz said the game is available in English and Portuguese, framing Portuguese language support as relevant for operators targeting Brazil and other Portuguese-speaking audiences. Armen Mnaskanian, Head of Sales Department at Creedroomz, said: “Bringing Ronaldinho into the CreedRoomz family represents a massive leap forward for live casino entertainment. Football and iGaming both thrive on passion and excitement. By fusing Ronaldinho’s legendary star power with powerhouse monetization mechanics, we are giving our partners the ultimate competitive edge and a next-generation casino offering.”

 

The post CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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