Latest News
15 Years of Transforming the iGaming Industry: SOFTSWISS Celebrates Anniversary
In 2024, SOFTSWISS, a leading tech provider in iGaming, celebrates its 15th anniversary, reflecting on its transformative journey in the industry. Since its inception, the company has evolved into a powerhouse, reshaping the online gaming experience.
The SOFTSWISS brand was established in 2009 based on a small outsourcing company. In 2012, the company entered the iGaming world with its innovative flagship product, the Casino Platform. After over a decade in operation, the Casino Platform serves a monthly audience of over six million active players across 250 brands. The monthly GGR shows growth of over 120% year-on-year.
Continuing its forward movement, SOFTSWISS pioneered the industry by becoming the world’s first crypto iGaming provider in 2013 with its Crypto Solution, which revolutionised online transactions in this sector.
Setting a new benchmark for the industry, the company evolved into a software ecosystem provider. The products and tools within the SOFTSWISS technological ecosystem address all the needs of operators looking to launch and develop their iGaming business.
Integrated into this ecosystem, the Game Aggregator, launched in 2015, has a vast game portfolio, with monthly bets exceeding 11 billion euro.
Affilka by SOFTSWISS, introduced in 2018 as an innovative solution for affiliate marketing management, enhances SOFTSWISS’ portfolio by streamlining client affiliate marketing processes. According to a recent Kantar survey, it attained a 91% satisfaction rate based on feedback, with the total number of clients reaching 320.
The SOFTSWISS Sportsbook, launched in 2020, provides unique tools for sports betting. Offering almost 200 sports, including esports, it showed 6.6 times GGR growth in 2023.
The latest product in SOFTSWISS’ portfolio, the Jackpot Aggregator, is already powering over 70 brands, with over 290 Jackpot campaigns launched since 2021. This solution effectively retains and engages players, addressing key industry challenges for operators.

As evidence of expertise and innovative approach, in 2023, SOFTSWISS products gained 15 industry awards, including the Crypto Company of the Year, Best Aggregator, Best Affiliate Marketing Solution, the Brand IDOL of the Year at such reputable awards as EGR, International Gaming Awards, and the iGaming IDOL.
“In our journey of constant commitment to client success, our strength lies not in titles but in the expertise and talent of our employees, the driving force behind all our achievements. It’s gratifying to see our company’s growth, now uniting over 2,000 professionals in five offices worldwide. Celebrating our 15th anniversary in 2024, we look forward to sharing exciting surprises with our team, clients, and partners throughout the year to honour this milestone,” shares Ivan Montik, Founder of SOFTSWISS.
Being an innovative tech company and iGaming leader, SOFTSWISS acknowledges its responsibility as an industry trendsetter and regularly conveys comprehensive reports with valuable insights on developing the iGaming business.
SOFTSWISS is dedicated to fostering a positive impact on the iGaming industry and beyond, taking a proactive approach to global challenges that require united efforts. The company has been at the forefront in responding to various global crises, allocating over 2,700,000 euro to charitable causes in the past two years.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts over 2000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
G2 Esports
G2 Esports Announces Global English Launch of Webcomic “Red Aura” on WEBTOON
G2, one of the world’s leading entertainment and esports brands, announced the upcoming English-language launch of its original fantasy-action series, Red Aura, on WEBTOON, a leading digital comics platform. Launching on Saturday, 6th June under the platform’s WEBTOON Originals label, the series marks the next step in G2’s expansion into digital-first entertainment. Inspired by the defining moments and competitive spirit behind G2’s rise, Red Aura reimagines the organisation’s legacy through bold shonen-inspired storytelling.
After debuting in Japan on LINE MANGA in October 2025, where it reached #9 in New Series on the opening weekend, Red Aura now launches on WEBTOON’s English-language platform as an Originals series. With 20 episodes available immediately, including 15 free episodes and 5 Fast Pass chapters, Red Aura offers readers expanded access to the series from day one, ahead of weekly releases across a planned 42-episode first season.
At the centre of the series is Asa, a young girl who dreams of becoming the greatest Nomad who ever lived. Driven by the same pursuit of greatness at the heart of G2, Red Aura unfolds in a fantasy-action world shaped by rivalry, perseverance and competition, where Asa must learn to master her abilities while facing dangerous enemies and the brutal consequences of ambition.
Red Aura was brought to life through collaboration with KISAI Entertainment, the studio behind the webcomic adaptations of AVATAR: The Last Airbender and The Beginning After the End, alongside Japanese Art Director Runbel, who works on the previously #1 action fantasy series in Japan and Korea – Skill Master Levels Up. Designed specifically for WEBTOON’s vertical-scroll format, the series also experiments with platform-native creative techniques, including a chapter that visually integrates music into the reading experience.
To celebrate the launch, G2 creator and VALORANT streamer Shanks will host a live reading of Red Aura, with further details to be announced soon.
“Red Aura was created as a way to reimagine the ambition and competitive spirit that have defined G2 over the last decade. Following the response to the Japanese launch, we’re excited to now bring the series to a global audience through WEBTOON. Expanding into original entertainment has been a major focus for G2, and Red Aura is only the beginning of what we want to build,” said Sabrina Ratih, COO of G2.
“The world of Red Aura is fresh and original, which made it really enjoyable to work on. It was a lot of fun working with producer Daniel using camera work to create cool action panels that have never been seen before, and I was always inspired by his passion to try new things. I am very honored to have been a part of it. I hope you enjoy it.”
Since its inception over a decade ago, G2 has expanded beyond esports through ventures across entertainment, culture, and original content. From collaborations with Smiley and Solo Leveling, to the launch of G2’s 62 media house and expansion into Gerard Piqué’s Kings League, Red Aura represents G2’s continued investment in anime-inspired entertainment and original storytelling designed for digital-first audiences.
The post G2 Esports Announces Global English Launch of Webcomic “Red Aura” on WEBTOON appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Endorphina
Endorphina Releases Football 2026
Endorphina has released its latest slot Football 2026. Just in time for this summer’s football frenzy, this new 5-reel, 4-row ball blasting online slot with 100 fixed paylines, Hold and Win, Jackpot Collecting, and Bonus Pop, gives everyone the chance to win their own trophies.
With Collector, Extended and Boost goals to score, and Min, Mid, Max and Ultra jackpots to lift, football lovers will want to be the star player on that field every time. And look out for a Pile Feature where those strikes just keep being netted, one on top of the other.
Don’t forget that players can score even more big cup cash in the classic Risk Game. If their card of choice beats the dealer’s they can keep trying to double their wins up to 10 times.
With all eyes on the prize, Endorphina takes this game to world class levels. Football 2026 gives cup-winning cross-platform performance, super strike loading and ball controlling gameplay across mobile, tablet and desktop devices – anytime, anywhere.
The post Endorphina Releases Football 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
2026 FIFA World Cup
Betano Sends a Video Game Character into the Real World to Capture the Emotion of the World Cup
Betano, Kaizen Gaming’s premium online betting and gaming brand, is turning to gaming culture to dramatize the emotional pull of football fandom in its latest international campaign for the 2026 FIFA World Cup. Created by Wieden+Kennedy São Paulo, the campaign follows a lonely video game NPC (Non-Playable Character) who escapes the artificial world of a football game to experience the intensity, unpredictability and collective emotion of a real World Cup. Set to a reimagined version of the song “Mr. Lonely,” the film positions football fandom as something too powerful to be simulated.
The work launches under the global platform “Believing Makes it Real” and will roll out across 14 countries in South America and Europe, supported by live activations and fan engagement initiatives tied to the tournament. The campaign will be 360° with dedicated adaptations per country and three main character adjustments tailored to the cultural idiosyncrasies of different regions.
“The FIFA World Cup is the ultimate anchor in global sports, and for a campaign spanning so many different markets, we wanted to match that ambition. Our brief was to articulate the raw, collective emotion of being a fan, a feeling so intense it transcends even the most advanced digital simulation. This film captures that powerful truth, reinforcing our global platform, ‘Believing Makes it Real,’ and positioning Betano at the heart of the sport’s most genuine and unpredictable moments,” said Pablo Puertas, Kaizen Gaming – Betano, Marketing Director.
“Our challenge was finding a fresh, globally resonant way to talk about the World Cup. The campaign starts in a cold, automated universe and follows the journey of an NPC discovering what happens when an entire world truly believes. It’s a contrast that turns football emotion into something impossible to program,” said Felipe Paiva and José Ferraz, Group Creative Directors at Wieden+Kennedy SP.
The campaign also reinforces Betano’s growing relationship with FIFA. The brand was recently named an Official Tournament Supporter of the FIFA World Cup 2026 for Europe and South America, following previous partnerships around the FIFA World Cup Qatar 2022 and the FIFA Club World Cup 2025.
The 2026 edition — hosted across the US, Mexico and Canada — will be the largest in FIFA history, featuring 48 national teams for the first time.
The post Betano Sends a Video Game Character into the Real World to Capture the Emotion of the World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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