Provider’s PAM and White Hat Studios content at the heart of operator’s expansion into iGaming in the U.S.
Leading iGaming platform provider White Hat Gaming has delivered its market-leading PAM and acclaimed White Hat Studios content to Jackpocket, the #1 lottery app in the US*, facilitating the launch of the operator’s new Online Casino in New Jersey.
Jackpocket’s entry into the Garden State, through Caesars Interactive Entertainment New Jersey, LLC, marks the first phase of the company’s expansion into iGaming in the U.S. market. Backed by investors such as Mark Cuban, Kevin Hart, and Manny Machado, the company has bold ambitions to take the same experience of its lottery courier app to new audiences through a newly created online casino product.
Following an exclusive deal in the U.S., Jackpocket has now integrated the platform provider’s best-in-class PAM. Tested to the highest standards, it will ensure the new online casino can operate smoothly as it looks to attract and build a strong customer base.
White Hat’s PAM solution includes a comprehensive range of services, including CRM marketing support, a proprietary cashier, extensive payment options, 24/7 customer support and a comprehensive range of player protection tools.
As part of the agreement, White Hat Studios’ content has gone live with Jackpocket. The provider has seen immense growth in the US market thus far, with its collection of branded slot titles such as The Goonies and Peaky Blinders driving increased engagement and retention rates for existing partners.
This latest launch for White Hat Gaming and its Studio demonstrates the continued appeal of the company’s complete offering to operators across North America.
Phil Gelvan, CEO, White Hat Gaming, said: “We are thrilled to have played a leading role in bringing Jackpocket’s new online casino to the dynamic and regulated market of New Jersey. It demonstrates our commitment to delivering top-tier iGaming solutions, ensuring operators such as Jackpocket have a robust PAM in place alongside quality content via White Hat Studios to enter a new product vertical with confidence.
“The launch also serves as another exciting development in the White Hat Gaming story, as we continue to expand across the U.S. market at pace. The journey will continue over the coming months, with more projects in the pipeline.”
Jackpocket CEO and founder, Peter Sullivan, said: “For Jackpocket, this is another step toward expanding our entertainment options for users in New Jersey and across the country.
“Alongside our platform partner White Hat Gaming, we’re excited to reaffirm our commitment to providing top-tier entertainment to new and existing audiences.”
DraftKings Reaches Agreement to Acquire Jackpocket for $750 Million
DraftKings Inc. announced that it has reached an agreement to acquire Jackpocket, the leading lottery app* in the United States, for total consideration of approximately $750 million, with approximately 55 percent of the consideration payable in cash funded from the Company’s balance sheet with no capital raise required and approximately 45 percent of the consideration payable in the Company’s Class A common stock, subject to customary purchase price adjustments and the collar mechanism described below (the “Proposed Transaction”).
Jackpocket is the leading provider of digital lottery services in the U.S. with proprietary and highly-scalable technology, a strong brand, and an outstanding founder-led management team. The Proposed Transaction will enable DraftKings to access and grow into the massive U.S. lottery industry, but more importantly strengthen its position in Sportsbook and iGaming through higher customer lifetime value – based on demonstrated cross-sell capabilities – and an enhanced customer acquisition engine.
“We are very excited to enter the rapidly growing U.S. digital lottery vertical with our acquisition of Jackpocket,” said Jason Robins, Co-founder and CEO of DraftKings. “This transaction will create significant value for DraftKings not only by giving our customers another differentiated product to enjoy but also by improving our overall marketing efficiency similar to how our daily fantasy sports database created an advantage for DraftKings in OSB and iGaming.”
“Together with DraftKings, we will be able to bring tremendous value to our customer base as we advance our mission to create a more convenient, fun, and responsible way to take part in the lottery,” said Peter Sullivan, CEO of Jackpocket. “DraftKings’ broad footprint and exceptional mobile products present an opportunity to meaningfully expand the digital lottery vertical, and we could not be more excited to come together with DraftKings.”
Jackpocket Announces First Major Television Sweepstakes in New Series Blank Slate on Game Show Network
Jackpocket announced its first major national television sweepstakes, which will run in the newly premiered game show Blank Slate on Game Show Network. The Jackpocket “Blank Slate Sweepstakes” will run from February 5 through February 23, offering entrants a chance to win a $5000 grand prize.
“Jackpocket is thrilled to join forces with Game Show Network to reach a new national television audience. We can’t wait to share this interactive experience with its loyal viewers,” said Peter Sullivan, Jackpocket Founder and CEO.
As part of the sweepstakes, Game Show Network will air Jackpocket-sponsored “Watch and Enter” TV advertisements, encouraging viewers to tune in to receive a daily entry code during each telecast of Blank Slate Monday through Friday at 6pm/5c. Jackpocket-sponsored “Word Reveal” segments will then air daily unveiling unique codes. Eligible Game Show Network viewers can enter the sweepstakes by visiting Jackpocket.com/GSN and inputting the applicable daily word code, earning a chance to win the grand prize. The more times a viewer enters the sweepstakes, the greater chance they have of winning.
The national television sweepstakes on Game Show Network comes on the heels of Jackpocket’s continued remarkable growth in 2023. Jackpocket launched its lottery app in multiple new jurisdictions like Arizona, Massachusetts, and Puerto Rico, formed new partnerships with Gannett and professional sports teams like the Boston Red Sox, and expanded its entertainment options beyond the lottery. Jackpocket has fulfilled over $1 billion in lottery ticket orders since its launch, and users have now won over $400 million in lottery prizes while using the app.
Jackpocket Launches New Casino App In New Jersey
Jackpocket announced it has launched Jackpocket Casino in New Jersey through a partnership with Caesars Interactive Gaming New Jersey, LLC. Jackpocket is the first lottery platform in U.S. history to enter the online casino space — a key step in its expansion into additional entertainment options.
Now, New Jerseyans can enjoy hundreds of online casino games through Jackpocket Casino, including classic favorites, exclusive games, as well as Jackpocket-branded games like blackjack, roulette, and slots. The Jackpocket Casino app provides a seamless experience alongside the classic Jackpocket Lottery app, allowing users in New Jersey to play casino games from the convenience of their mobile phone, tablet, and computer.
“This launch immediately expands Jackpocket’s entertainment offerings in New Jersey and will do the same for fans in other markets in the future,” said Jackpocket CEO and founder, Peter Sullivan. “As the iGaming space continues to grow, we’re excited to provide our engaged lottery user base with an easy and fun way to get involved in games we know they already love.”
Jackpocket Lottery users in New Jersey will be able to seamlessly explore Jackpocket Casino and move between the two apps with ease once registered. Every new casino user will receive both a casino and a lottery bonus offer after registering and making a first casino deposit. Through this connection, Jackpocket Casino will also amplify visibility and awareness of new lottery winners, games, prizes, and causes the lottery supports in New Jersey and across the country.
In 2019, Jackpocket became the first registered lottery courier service in the U.S. when it launched in New Jersey, the first state to formally authorize lottery courier services. Proceeds from the New Jersey Lottery’s ticket sales go toward the state’s pension system for public employees, including teachers, police officers, and firefighters. Since Jackpocket launched in the state, approximately $69M has been returned to state programs from lottery tickets ordered on the app. Additionally, there have been more than 300K winners and over $82M in winnings on Jackpocket in New Jersey to date. This includes a $9.4M Pick-6 winner — the single largest legal-and-regulated win ever on a mobile device in the U.S. Now with Jackpocket Casino, Jackpocket is proudly expanding its commitment to the state.
Jackpocket Casino is the first iGaming operator in America to receive iCAP certification for best practices in player protection, backed by the expertise of the National Council on Problem Gambling. Jackpocket Casino is committed to promoting a responsible gaming experience and provides its customers with tools and resources for responsible and safe play, including functionality that enables users to set deposit, spend, and time limits.
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