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Galactic X-perience: NOVOMATIC skyrockets into new gaming spheres at ICE 2024

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With an elegant stand design and a diversified product portfolio, NOVOMATIC guarantees an incredible X-perience for visitors at ICE 2024 in London. Show participants can look forward to a wide range of leading gaming technology solutions: new product launches as well as established fan favorites will create excitement on the NOVOMATIC booth.

The anticipation is huge for the most important gaming event in Europe, taking place from February 6-8, at the ExCeL exhibition centre in London. As the largest exhibitor, NOVOMATIC will showcase a wide range of innovative products. State-of-the-art gaming solutions for various industry segments and markets will inspire visitors and lead them towards new gaming spheres.

NOVOMATIC will present its full range of products and gaming solutions such as land-based casino products, AWP gaming machines, casino and arcade management systems including biometric access and player tracking technologies, secure cash handling devices, as well as sports betting products and online gaming solutions. This 360° portfolio fulfills the highest demands in terms of technology and quality. Additionally, NOVOMATIC’s subsidiaries and technology partners such as Ainsworth Gaming Technology, APEX, FAZI, Greentube and NOVOVISON™ will showcase their latest product portfolio.

Every player deserves to feel like a V.I.P.

The spotlights are on VIPs at ICE this year: the recently launched V.I.P. X cabinet series from NOVOMATIC is aimed at discerning gaming guests and, of course, operators who want to welcome their gaming guests with corresponding top-class gaming entertainment. The impressive V.I.P. X Royal™ 1.85, the V.I.P. X Dream™ 3.43 and the V.I.P. X Lounge™ 2.32 offer exceptional luxury with exquisite V.I.P. comfort, extra high and wide gaming screens, and an integrated sound system in a comfortable armchair: factors that ensure an intensive gaming experience and maximum immersion. This Very Important Player X-perience will be enhanced at ICE with the launch of a spectacular new cabinet – Think bigger! The V.I.P. X Galaxy™ 2.65 presents itself in its galactically large form and scores with unique seating comfort and design. The exclusive luxury lounge chair leaves nothing to be desired. With the ultra-wide set-up of two 65” game screens and its adjustable luxury seating comfort, it transfers players into new galaxies of gaming enjoyment.

Following the product launch at last year’s ICE, the BLACK EDITION II series has already established itself very well on gaming floors worldwide. Visitors will find these NOVOMATIC classics at the trade show featuring the latest content. All three cabinets in the BLACK EDITION II series are characterized by a modern cabinet design, perfectly angled monitors, and a razor-sharp game display against the backdrop of the Black Metro finish and a contrasting LED lighting concept. The BLACK EDITION II 3.27 and BLACK EDITION II XL 3.32 multiscreen variants are each equipped with two Full HD LCD screens in 27″ and 32″ respectively, as well as a topper of the same dimensions. The sister model BLACK EDITION II 1.49J perfectly complements the cabinet series and, with its elegant 49″ J-curve monitor, offers a state-of-the-art setting for presenting the extensive NOVOMATIC upright games catalogue.

Gaming highlights take visitors into new spheres

Showcasing new progressive links which are already legendary: the two top titles GODS & LEGENDS™ Link and CASH FLOOD™ Link are added to the Linked Progressives. The four games of the GODS & LEGENDS™ Link are a real visitor’s magnet and will be presented at the trade show in the brand new V.I.P. X Royal™ cabinet. Divine game characters take players to mythical worlds of ancient Greece, Egypt, Asia, and Scandinavian Viking times. Secrets of Wealth™, Magic Cleopatra™ and Roll on Fire™, the new Linked Progressive trio from CASH FLOOD™ Link furthermore provide triple the excitement on the gaming floor.

The latest Superia GOLDEN LINK™ Volume 2 complements the portfolio and guarantees an inspiring gaming experience with five fresh titles and just as many all-time classics. The high performing Jackpot XTENSION LINK™ comes as Volume 2 with five new titles and delights with famous games such as Golden Book of Ra™ and Golden Charming Lady™ in its own XL version. The new IMPERA LINK™ Series 2 offers a unique gaming variety with a total of 41 games in every category.

The two new multi-game mixes at ICE will be very special: Impera Line HD™ Edition 9 in a new design with additional features and Superia Premium Mix 3. Don’t miss the chance to experience it at the show. All-time classics from NOVOMATIC as well as fresh modern titles can also be found in the NOVOLINE™ Interactive Edition X4. Whether you want to immerse yourself in the underwater worlds of Lord of the Ocean™ or Dolphin’s Pearl™ deluxe or search for hidden treasures in the Book of Ra™ – Temple of Gold™ – this game mixes offer the perfect enjoyment for every guest.

Brand new is the NOVOMATIC ActionBook™ Edge 1.43J, heralding the future of sports betting kiosks: more action, more bets, more possibilities on an upright single screen and a design that blends effortlessly into any environment. Explore the seamless betting experience with state-of-the-art graphics and lightning-fast response time at the NOVOMATIC sports betting corner at ICE 2024. The new sports betting kiosk ActionBook™ Edge 1.43J perfectly complements the NOVOMATIC ActionBook™ Compact 1.27 desktop kiosk and the dual screen version, NOVOMATIC ActionBook™ Plus 2.27.

Visit the NOVOMATIC booth and be surprised by more than just the products. Great prizes and surprises are waiting for our customers as well as a sporting challenge: Are you ready to beat the champ?

Thomas Schmalzer, Vice President Global Sales and Product Management NOVOMATIC AG, is looking forward to welcoming visitors: “As the biggest NOVOMATIC showcase this year, ICE is a great spectacle that should not be missed. We are proud to be presenting an exceptional product portfolio for all markets and segments that offers a suitable solution for every requirement of our customers – from the V.I.P. X series for the premium casino to the ActionBook™ for the sports betting sector. Be inspired by the variety of products at ICE and convince yourself of the high quality of NOVOMATIC products on site. Come to our booth – we look forward to welcoming you!”

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Slotegrator now provides native app experience for iGaming platforms with PWA function

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Slotegrator’s platform solution now offers progressive web app (PWA) functionality, enabling operators to provide installable casino apps with push notifications, flexible branding, and seamless access across changing domains. 

The Casino Builder module in Slotegator’s platform solution has been upgraded with a Progressive Web Application (PWA) feature that allows casinos to deliver an app-like experience without relying on the App Store or Google Play. 

Native apps are powerful tools for building customer loyalty and enhancing engagement. However, iGaming brands face serious obstacles, such as strict marketplace policies, long review processes, geographic restrictions, and the constant threat of app removal. Slotegrator’s PWA functionality eliminates these barriers, allowing players to install a casino app directly from their browser and enjoy many of the same benefits as a native app.

After installation, the PWA opens from the user’s home screen, loads fast, and supports push notification integration that enhances player engagement and retention.

“Mobile is still the leading channel for user acquisition and retention; however, it’s difficult to distribute native apps in iGaming,” says Olga Ivanchik, COO at Slotegrator. “Our new PWA feature gives operators an alternative that will be familiar to their players, while eliminating the complications related to conventional app stores. Operators can launch quickly, retain full control over updates, and ensure a perfect mobile gaming experience for any market.”

Within the next 2 months, operators will also have the ability to determine when the PWA install bar will be visible to the player. For example, displaying the install bar immediately after the first deposit, as part of a broader retention strategy, helps drive long-term player LTV. The operator can also set up frequency of the install offer — daily, weekly, just once, etc. 

Some operators have to consider UX for multiple frontends. Luckily, the installation widgets are highly flexible, helping them drive maximum conversion without sacrificing user experience. Operators can select a top bar or a top banner installation widget, both of which are fully customizable with branded icons, messaging, and backgrounds.

Operators can limit the visibility of their installation campaigns to specific devices — desktop, mobile, Android, or iOS — thanks to special targeting options. Operators can also design acquisition strategies specific to each platform, driving installs only where they offer the best user experience.

When players install the PWA, operators can connect it to push notification services, so they can re-engage them even when the application isn’t actively open. 

Mirror domain compatibility addresses a common operational challenge in restricted markets. If an operator has to change domains due to licensing or regulatory requirements, players who have already installed the PWA will be able to continue using it without reinstallation.

Unlike native applications, PWAs don’t require App Store or Google Play approval, effectively eliminating possible delays and the risk of removal from the market. Instead, operators can deploy updates instantly to every user.

The new PWA functionality is now available in Slotegrator’s Casino Builder module, alongside other tools for improving mobile acquisition, engagement, and player retention.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

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eGaming Integrity wins SME News UK Enterprise Award for gambling assurance

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eGaming Integrity has been named Independent Online Gambling Assurance Provider of the Year 2026 at the UK Enterprise Awards, organised by SME News. The company is based in the Isle of Man and works with operators in regulated online gambling markets.

According to the company, the award recognises its assurance work aimed at helping gambling operators evaluate whether their compliance processes are prepared for regulated market requirements, as regulatory expectations increase around compliance standards and customer protection.

eGaming Integrity said its internal audit reviews assess how gambling businesses operate in practice, including whether procedures and controls meet standards expected by regulators. The company added that the process is designed to help operators identify where controls are effective and where improvements may be needed before issues emerge.

Emma Shilling, Director at eGaming Integrity, said,

“This award recognises the reason eGaming Integrity was created. Responsible operators want to know where they stand before problems appear, and independent assurance provides that outside perspective.

“Our team has seen regulation from both sides, which helps us understand where processes can break down and how operators can make practical improvements.”

Speaking on the accomplishments of the 2026 winners, Laura O’Carroll, Awards Manager, said,

“The announcement of our UK Enterprise Awards is perhaps one of our most anticipated milestones every year, and the 2026 launch is no different. We are truly pleased to deliver our digital magazine and winners list, showcasing such excellence, to our readers again this year. Atop this, to our winners, and from our team to yours, we wish you all a sincere congratulations on your success in this year’s programme.”

The post eGaming Integrity wins SME News UK Enterprise Award for gambling assurance appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games launches Tasty Bonanza Max Scatter slot

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Booming Games has launched Tasty Bonanza Max Scatter, a new online slot released on 16 July 2026 from the supplier’s Malta base. The title is the second game in its Max Scatter series and uses a 6×4 grid with Scatter Pays, cascading wins and a stated maximum win potential of 15,000x.

The game pays when eight or more of the same symbol land. Winning symbols are removed and remaining symbols cascade down, with new symbols dropping in until no further wins are formed.

Free Spins are triggered by landing four or more Scatter symbols, including Scatters and Max Scatters, awarding 10 Free Spins. During the bonus, Random Multipliers can appear with values from 2x to 100x and remain active until the cascade sequence ends, after which multiplier values are combined and applied to the total win. Three or more Scatter symbols during Free Spins add five additional spins, while the feature ends if the max win is awarded.

Booming Games also includes Bonus Buy options priced at 100x the bet amount and a “Super Buy Bonus” at 500x, which the company says offers multipliers from 15x to 100x. A BOOST+ option increases the bet by 25% and increases the chance of triggering bonus features.

Craig Asling, Director of Games at Booming Games, said: “Tasty Bonanza Max Scatter is a great example of how we’re innovating within one of our top performing franchises. By adding exciting new Max Scatter mechanics to one of our most popular slots, we are confident the game will appeal to players looking for top-quality entertainment and high-stakes gameplay.”

The post Booming Games launches Tasty Bonanza Max Scatter slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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