partnerships
Paf delivers the gaming experience onboard the new shipping company Gotland Alandia Cruise’s ship M/S Birka Gotland
The Nordic gaming company Paf will deliver the gaming entertainment onboard the M/S Birka Gotland. The cruise ship belongs to the newly founded shipping company Gotland Alandia Cruises. The ship will offer its first cruises in the spring of 2024.
The shipping companies Viking Line and Gotlandsbolaget have embarked on a joint investment in cruise traffic between Stockholm, Mariehamn and Visby. Together they have founded a new shipping company Gotland Alandia Cruises AB, which owns the cruise ship M/S Birka Gotland. Paf will deliver the gaming entertainment to the shipping company.
“We are really looking forward to starting our cooperation straight away. We want to contribute with a good concept for the games onboard. It will be an exciting challenge to get all the new gaming machines and table games in place in the coming months,” says Jannik Svahnström, Head of New Sales at Paf.
Gotland, Denmark and central Sweden
The entertainment offer onboard Birka Gotland will include a variety of restaurants, shopping, spa and entertainment. Paf will manage the slot machines and table games onboard which will be part of the overall passenger experience.
“Paf is a well-established company and a natural partner for us. We are convinced that Paf can deliver a good package for the gaming experience onboard,” says Susanne Kaarnimo-Knight, CEO of Gotland Alandia Cruises AB.
The company will start the cruise traffic between Stockholm and Mariehamn at the end of March 2024. Thereafter, the ship will also operate via Visby on Gotland, and include popular destinations such as Härnösand and Ystad in Sweden, Bornholm in Denmark and Riga in Latvia.
Affiliate Succes
Kwiff appoints RavenTrack as primary affiliate tracking provider
Kwiff has appointed RavenTrack as its primary affiliate tracking provider, as the sports betting operator looks to strengthen oversight and reporting across its affiliate channel.
The companies said the partnership will see Kwiff integrate RavenTrack’s platform-as-a-service tracking technology to support “greater transparency, accuracy, and efficiency” for its affiliate programme.
Kate Scowen, sales and growth manager at RavenTrack, said: “From our very first conversation, it was clear that Kwiff were looking for more than just a tracking platform, they needed a partner who could genuinely match their ambition and long-term strategic vision. We’re truly grateful that Kwiff chose RavenTrack in what was a highly competitive process, and I’m personally proud to have helped bring the partnership together.”
Jack Milner, campaign manager at Kwiff, added: “RavenTrack came highly recommended and with a strong track record within the iGaming sphere. We have enjoyed a fantastic start, working with their brilliant and incredibly helpful team and I look forward to a long and fruitful partnership together.”
Kwiff said the move supports its ongoing expansion across the UK and international markets, and that RavenTrack will provide infrastructure to manage affiliate data and optimise ROI for the channel.
The post Kwiff appoints RavenTrack as primary affiliate tracking provider appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
FIFA World Cup 2026
Seminole Hard Rock Casino Named Official Miami World Cup 2026 Host City Supporter
The FIFA World Cup 2026 Miami Host Committee announced a landmark collaboration naming Seminole Hard Rock Casino as an Official Miami World Cup 2026 Host City Supporter, strengthening Miami’s platform as a global destination for sport, culture, and world-class entertainment.
“The FIFA World Cup 2026 unites the world together through sport, and the team at Seminole Hard Rock Casino could not be prouder to welcome fans to Florida as an Official Miami World Cup 2026 Host City Supporter. With our destination minutes from the local excitement at Miami Stadium, we are uniquely positioned to extend the fandom beyond the pitch and make the experience extraordinary for those traveling to South Florida for the tournament,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, and member of the Miami Host Committee Board of Directors.
As an Official Miami World Cup 2026 Host City Supporter, Seminole Hard Rock Casino will host a pop-up experience at the FIFA Fan Festival Miami at Bayfront Park from June 13 to July 5, 2026, where fans can engage with the brand, sign up for the Unity Rewards program, and enjoy surprise promotions and live entertainment.
Seminole Hard Rock Casino Hollywood will host themed events and fan programming, extending tournament excitement beyond the stadium, and will support the Miami Host Committee’s Mobility Plan through an expanded shuttle network to Miami Stadium.
“Seminole Hard Rock Casino has always been about bringing people together through the power of music, entertainment, and unforgettable experiences. As soccer fans gather in Florida for the FIFA World Cup 2026, we are thrilled to be part of the celebration and to create memorable fan experiences in Miami that capture the energy and global spirit of this historic event,” said Keith Sheldon, President of Entertainment & Brand Management for Hard Rock International and Seminole Gaming.
“Hosting the FIFA World Cup 2026 is about more than matches, it is about creating a complete destination experience for fans. Seminole Hard Rock Casino’s leadership in hospitality, live entertainment, and gaming will play an important role in energizing the region and extending the celebration throughout South Florida, helping us deliver an unforgettable experience for fans from around the world,” said Rodney Barreto, Chairman of the FIFA World Cup 2026 Miami Host Committee.
The post Seminole Hard Rock Casino Named Official Miami World Cup 2026 Host City Supporter appeared first on Americas iGaming & Sports Betting News.
1X2 Network
1X2 Network launches in Finland via Veikkaus deal
Initial rollout brings 10 slots from Iron Dog Studio and Prospect Gaming to the state-owned operator, via Light & Wonder.
1X2 Network has entered the Finnish market after signing a content partnership with Veikkaus, Finland’s state-owned gaming operator.
Under the agreement, a selection of titles from 1X2 Network studios Iron Dog Studio and Prospect Gaming will go live for Finnish players for the first time. The initial rollout includes 10 games, with named titles including 3 HOT CHILLI PEPPERS, 3 PORKY BANKS HOLD and WIN EXTRA, BURN IN HELL, and PIÑATA GO GO.
1X2 Network said the integration was enabled through its collaboration with Light & Wonder, which is supplying the route to market for the content.
Kevin Reid, Chief Executive Officer at 1X2 Network said: “We are delighted to partner with Veikkaus and bring our games to players in Finland. Veikkaus has built a strong reputation as a trusted and responsible operator, and this launch represents an exciting opportunity for us to introduce titles from our flagship studios, Iron Dog Studio and Prospect Gaming to a brand-new audience.”
Riikka Seppänen, VP, iCasino at Veikkaus said: “We are pleased to welcome content from 1X2 Network to our platform. Their games offer engaging gameplay and popular features that we believe will resonate well with our players while supporting our commitment to delivering high quality and responsible entertainment.”
The post 1X2 Network launches in Finland via Veikkaus deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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